Jaime Levy

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Dive into the first two chapters of my 'UX Strategy' book. They provide a foundational understanding of the course material, much of which is being refreshed to incorporate the latest in AI developments. To access the free UX Strategy toolkit, sign up for the newsletter, or find links to the book in nine languages, please visit <a href="http://userexperiencestrategy.com" rel="noopener noreferrer" target="_blank">http://userexperiencestrategy.com</a>

"UX Strategy" by Jaime Levy (FREE two chapter sampler from the best-selling O'Reilly Book)

Each week offers a deep dive into the techniques, theory, artifacts, and deliverables that define the Discover Phase.

Sr. UX Strategist | Author | X-Professor

Senior Design Strategist | Author of "UX Strategy" | Former NYU/USC Professor

UX Strategy for Devising AI-Driven Products

Product Design Leader

Designer

Senior UX Strategist | AI Product Designer

User Researcher

UX Architect

Senior Product Designer

Sr. UX Designer

Product Manager

VP of Product

Product & Service Designer

THE POINT: Great product designers and managers know that business strategy and the customer experience are inseparable.In this 4-week course, you’ll build the mindset and vocabulary of roles like Product Strategist, Design Strategist, UX Strategist, and Strategic Designer, gaining the skills and techniques needed to drive innovation and measurable success.You’ll also learn when to apply powerful frameworks for Strategic Thinking, Systems Thinking, Workflow Optimization, Root Cause Analysis, and AI Strategy. THE AI PART: Jaime will teach how to responsibly integrate best-in-class AI tools into your workflow and use them to solve real-world problems with practical and ethical AI-powered solutions.HOW THE COURSE WORKS: We’ll meet once a week for 90-minute sessions, combining in-depth, engaging lectures with dedicated Q&amp;A/discussion time. With each session, you’ll have an optional assignment to reinforce what you learned. Complete the assignments, and you’ll have the foundation of a strategy deck or portfolio ready to develop further. Office hours with Jaime happen on Fridays and Mondays for personalized 1:1 support/feedback on your project.

Lead High-Impact Discovery Phases with AI-Infused Strategy Techniques

Craft clear problem statements and value propositions with AI

Turn proto-personas into insight-driven customer interview frameworks

Conduct competitive research and analysis safely using commercial LLMs

Create storyboards that structure prototype flows for concept testing

It's helpful to already know how to assemble and design slides so you can focus on the content. But you can also learn as you go!

Familiarity with Keynote, PowerPoint or Google slides.

UX ProfessionalsFor designers, researchers, and makers ready to strengthen their strategic thinking skills.

Design Managers &amp; Product LeadsFor those responsible for shaping product vision, roadmap, and execution.

Strategists, Startups &amp; ConsultantsFor innovators integrating AI into their strategy process to design business models and advise clients.

Master UX Benchmarking for Real Product Strategy Advantage

Most product teams know they should analyze competitors—but lack a clear, repeatable method. The result is often guesswork, scattered screenshots, and shallow comparisons that fail to inform real product decisions.This intensive 2.5-hour workshop closes that gap. You’ll learn a structured, industry-proven approach to UX benchmarking, including key methodologies, frameworks, and best practices used to evaluate competing products with clarity and rigor. Jaime walks you through a step-by-step process, showing not just what to look at, but how to translate findings into actionable product strategy.Participants then break into small teams to apply the method in a hands-on benchmarking exercise, analyzing real products and synthesizing insights collaboratively. Throughout the session, Jaime provides real-time feedback and guidance.By the end, you’ll be able to independently conduct UX benchmarking and—more importantly—use it to drive confident, evidence-based product decisions.

Product Managers &amp; Product Leads

Strategists, Consultants, &amp; Entrepreneurs

Using a Discovery Phase to Solve Real-World Problems

Senior Design Strategist | Author of "UX Strategy" | Former USC/NYU Professor

High-level understanding of when to do a discovery phase

Common workflows and deliverables you’ll be responsible for

Overview of strategic techniques you should know

What the Hell is UX Strategy??!!

Kata Spychala

Product Strategist | Experience Lead

You’ll gain a clear understanding of what UX strategy is.

See what UX strategy deliverables look like and achieve.

Embed UX strategy practices into product development.

UX Strategy: Storyboard Product Value Propositions Using AI

because they connect the customer's journey with the value innovation and the business model.

Storyboards are critical for nailing the 'AHA' moment

helps teams work faster and collaborate more effectively, because the ability to draw is no longer a barrier.

See how visual storytelling with AI tools

by creating a prototype that truly works for concept testing and validation.

Learn directly from Jaime Levy

Jaime Levy

About Jaime

Courses

UX Strategy for Devising AI-Driven Products

Workshops

Conduct UX Benchmarking of the Competition

Lightning Lessons

Using a Discovery Phase to Solve Real-World Problems

What the Hell is UX Strategy??!!

UX Strategy: Storyboard Product Value Propositions Using AI

Resources

"UX Strategy" by Jaime Levy (FREE two chapter sampler from the best-selling O'Reilly Book)