UX Strategy for Devising AI-Driven Products
Jaime Levy
Sr. UX Strategist | Author | X-Professor
Lead High-Impact Discovery Phases with AI-Infused Strategy Techniques
THE POINT: Great product designers and managers know that business strategy and the customer experience are inseparable.
In this 4-week course, you’ll build the mindset and vocabulary of roles like Product Strategist, Design Strategist, UX Strategist, and Strategic Designer, gaining the skills and techniques needed to drive innovation and measurable success.
You’ll also learn when to apply powerful frameworks for Strategic Thinking, Systems Thinking, Workflow Optimization, Root Cause Analysis, and AI Strategy.
THE AI PART: Jaime will teach how to responsibly integrate best-in-class AI tools into your workflow and use them to solve real-world problems with practical and ethical AI-powered solutions.
HOW THE COURSE WORKS: We’ll meet once a week for 90-minute sessions, combining in-depth, engaging lectures with dedicated Q&A/discussion time. With each session, you’ll have an optional assignment to reinforce what you learned. Complete the assignments, and you’ll have the foundation of a strategy deck or portfolio ready to develop further. Office hours with Jaime happen on Fridays and Mondays for personalized support/feedback on your project.
What you’ll learn
Each week offers a deep dive into the techniques, theory, artifacts, and deliverables that define the Discover Phase.
Use Claude’s iterative why-analysis to identify root causes and clarify goals.
Articulate your strategic vision clearly to align teams and leadership.
Apply GPT-5 ethically to create bias-free screeners and discussion guides that test problem statements and personas.
Run structured, efficient user research and learn to use tools like Notebook LLM for pattern recognition and analysis.
Uncover insights, triangulate data, and verify results—not with unreliable autonomous agents.
Identify the opportunity space and communicate it in a concise, compelling strategy brief.
Use tools like Storyboard.AI and Kling AI to visualize flows and test value propositions.
Focus your designers on a solid narrative and key features to gauge customer interest.
Who this course is for
UX Professionals
For designers, researchers, and makers ready to strengthen their strategic thinking skills.
Design Managers & Product Leads
For those responsible for shaping product vision, roadmap, and execution.
Strategists, Startups & Consultants
For innovators integrating AI into their strategy process to design business models and advise clients.
What's included
Live sessions
Learn directly from Jaime Levy in a real-time, interactive format.
Learn by doing
Apply key concepts with optional assignments that turn theory into hands-on practice.
Receive personalized 1:1 feedback
Get direct, constructive feedback from Jaime during office hours to strengthen your work.
Master the UX Strategy process
Build your strategy toolkit by creating problem statements, proto-personas, analyses, and storyboards.
Certificate of completion
Showcase your new skills to employers or add them to your LinkedIn profile.
Lifetime access
Revisit course materials and recordings anytime to refresh your learning.
Community of peers
Connect, collaborate, and stay accountable with a global network of like-minded professionals.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
12 live sessions • 4 lessons
Week 1
Feb
17
Live Session 1 – The Principles and Benefits of UX Strategy
Optional Assignment 1 – Writing Problem Statements & Value Propositions
Feb
20
Optional: Early Office Hours – Project Feedback Sessions
Feb
20
Optional: Later Office Hours – Project Feedback Sessions
Week 2
Feb
24
Live Session 2 – Validate a Value Proposition using Proto-Personas and Customer Interviews
Optional Assignment 2 – Creating a Proto-Personas, Screeners, & Interview Script
Feb
27
Optional: Early Office Hours – Project Feedback Sessions
Feb
27
Optional: Later Office Hours – Project Feedback Sessions
Free lesson
UX Strategy: Storyboard Product Value Propositions Using AI
Storyboards are critical for nailing the 'AHA' moment
because they connect the customer's journey with the value innovation and the business model.
See how visual storytelling with AI tools
helps teams work faster and collaborate more effectively, because the ability to draw is no longer a barrier.
Build the right thing right
by creating a prototype that truly works for concept testing and validation.
Schedule
Live sessions
2 hrs / week
Each week includes a 90-minute live lecture with Q&A on Tuesdays, plus an optional 15-minute project feedback session with Jaime on Fridays or Mondays.
Tue, Feb 17
5:00 PM—6:30 PM (UTC)
Fri, Feb 20
9:00 AM—10:00 AM (UTC)
Fri, Feb 20
4:30 PM—5:30 PM (UTC)
Optional Project – Strategy Deck
1-3 hrs / week
With each session, you’ll have an optional assignment to reinforce what you learned. Complete the assignments, and you’ll have the foundation of a strategy deck or portfolio ready to develop further.
Finish the Course With a Strategy Brief
© 2025 Leonard Burton (Cohort 1)
Frequently asked questions
$549
USD