UX Strategy for Devising AI-Driven Products
4 Weeks
·Cohort-based Course
Equipping UX Professionals and PMs with strategic techniques to build the right thing right.
UX Strategy for Devising AI-Driven Products
4 Weeks
·Cohort-based Course
Equipping UX Professionals and PMs with strategic techniques to build the right thing right.
Course overview
Lead High-Impact Discovery Phases with AI-Infused Strategy Techniques
THE POINT: Successful product designers and managers know that business strategy and product experience are inseparable. In this 4-week course, you’ll gain the skills and language to lead high-impact Discovery Phases and shape product strategies that deliver results.
You will also build familiarity with Strategic Thinking and Process Optimization concepts such as Systems Thinking, Critical Thinking, Workflow Optimization, and Root Cause Analysis. You’ll then practice applying these concepts to develop smarter solutions while integrating AI capabilities into more efficient workflows.
LEARN THESE SKILLS:
• Craft clear problem statements and compelling value propositions using Claude AI’s high-context reasoning.
• Develop proto-personas and transform them into targeted customer interview frameworks with GPT-5.
• Conduct competitive research and analysis using commercial LLMs and AI agents to uncover insights, triangulate data, and verify findings.
• Create storyboards that structure prototype flows for concept testing using tools like Storyboard.ai, Firefly, and more.
HOW THE COURSE WORKS: We’ll meet once a week for 90-minute sessions, combining in-depth, engaging lectures with dedicated Q&A/discussion time. With each session, you’ll have an optional assignment to reinforce what you learned. Complete the assignments, and you’ll have the foundation of a strategy deck or portfolio ready to develop further. Office hours with Jaime happen on Fridays for personalized support/feedback on your project and/or to learn from the feedback to others.
THE AI PART: Jaime will teach how to responsibly integrate best-in-class AI tools into your workflow and use them to solve real-world problems with practical and ethical AI-powered solutions.
THE METHODOLOGY: UX Strategy is the essential first step before design or development begins. It informs a validated vision by testing solutions with real customers to confirm market fit, using lightweight, evidence-based tactics that speed progress.
JAIME’S BOOK: Jaime Levy is the author of the best-selling book “UX Strategy” (O’Reilly Media, 2nd edition), widely regarded as the definitive guide to user experience strategy. Translated into nine languages, the book explores the intersection of business strategy and product design through both practical and theoretical perspectives.
Who is this course for
01
UX Designers & User Researchers
If you're shaping user experiences or uncovering insights, this is for you.
02
Product Managers & Product Leads
Ideal for those driving product vision, roadmap, and execution.
03
Strategists & Consultants
Whether you're crafting digital strategies or advising clients, you'll find value here.
What you’ll get out of this course
Strategy Brief or Portfolio Starter Deck
Finish with a working strategy brief for an AI solution you can build on after the course. Scrubbed reference slides from a corporate project will be provided with each assignment.
Masterclass with a Veteran Professor and Practitioner
Jaime Levy combines decades of real-world digital strategy and academic experience with a dynamic, compelling teaching style.
Theoretical Strategy Framework
Understand how business strategy has evolved and how digital products reshaped it.
Individualized Feedback
Receive direct guidance and feedback to sharpen your strategy skills and execution.
What’s included
Live sessions
Learn directly from Jaime Levy in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
12 live sessions • 4 lessons
Week 1
Oct
21
Live Session 1 – The Principles and Benefits of UX Strategy
Optional Assignment 1 – Writing Problem Statements & Value Propositions
Oct
24
Optional: Early Office Hours – Project Feedback Sessions
Oct
24
Optional: Office Hours – Project Feedback Sessions
Week 2
Oct
28
Live Session 2 – Validate a Value Proposition using Proto-Personas and Customer Interviews
Optional Assignment 2 – Creating a Proto-Personas, Screeners, & Interview Script
Oct
31
Optional: Early Office Hours – Project Feedback Sessions
Oct
31
Optional: Office Hours – Project Feedback Sessions
Week 3
Nov
4
Live Session 3 – Conduct Competitive Research and Analysis for Finding an Opportunity Space
Optional Assignment 3 – Conducting Competitive Research and Analysis
Nov
7
Optional: Early Office Hours – Project Feedback Sessions
Nov
7
Optional: Office Hours – Project Feedback Sessions
Week 4
Nov
11
Live Session 4 – Create Storyboards of Key Experiences for Informing a Prototype used for Concept Testing
Optional Assignment 4 – Creating Storyboards of Key Experiences
Nov
14
Optional: Early Office Hours – Project Feedback Sessions
Nov
14
Optional: Office Hours – Project Feedback SessionsSession 4
What students are saying
Meet your instructor
Jaime Levy
Senior UX/Design Strategist | Author of "UX Strategy" | Workshop Facilitator
Jaime Levy is an author and a pioneer in the creation of innovative digital products and services. The second edition of her best-selling O’Reilly Media book is called “UX Strategy: Product Strategy Techniques for Devising Innovative Digital Solutions“. The book presents a solid framework on the practice, which lies at the intersection of product design and business strategy.
Jaime has worked for Fortune 500 companies and award-winning agencies, leading the UX on projects in the entertainment, healthcare, finance, and technology sectors. She has taught product design and strategy courses and lectured at top universities including the University of Southern California, New York University, Royal College of Art, University of Applied Sciences Potsdam, and the University of Oxford. You can read more about her on Wikipedia and follow her on LinkedIn.
Four-Week Course Schedule
2 - 5 hours per week
Tuesdays – Live 90-minute Sessions
12pm EST
You can attend the session live or watch the recording later. Each session will include a lecture, Q&A and an optional strategy project assignment.
Project Assignments (optional)
2-4 hours per week
Four assignments combine into a starter strategy brief or portfolio deck. The effort you put in obviously affects your results. When time is limited, focus on the skill or artifact you value most.
Friday - Office Hours - Get Project Support or Feedback
11am EST
Sign up for a timed slot to get personalized support or feedback on your project—whether it’s the content or how you applied the technique. Join the session to learn from others’ projects, or just pop in for your own slot.
"UX Strategy" by Jaime Levy (FREE two chapter sampler from the best-selling O'Reilly Book)
Dive into the first two chapters of my 'UX Strategy' book. They provide a foundational understanding of the course material, much of which is being refreshed to incorporate the latest in AI developments.
To access the free UX Strategy toolkit, sign up for the newsletter, or find links to the book in nine languages, please visit http://userexperiencestrategy.com
Get the "UX Strategy" Sampler
What people are saying
Kristine Howell
Tobi Jo LeBron
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UX Strategy for Devising AI-Driven Products
Cohort 2
$549
Dates
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Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
Join an upcoming cohort
UX Strategy for Devising AI-Driven Products
Cohort 2
$549
Dates
Payment Deadline