UX Strategy for Devising AI-Driven Products

New
·

4 Weeks

·

Cohort-based Course

Equipping UX Professionals and PMs with strategic techniques to build the right thing right.

This course is popular

9 people enrolled last week.

Citi
Cisco
Google
Samsung
Disney

Course overview

Business Strategy, Competitive Research & Analysis, Storyboarding Value Props

NOTE: COHORT 1 IS AT MAXIMUM CAPACITY! COHORT 2 IS NOW OPEN.


THE POINT: For product designers and managers to succeed, they must understand how a company’s business strategy and product experience are interconnected. In this 4-week course, you’ll gain the skills and language needed to lead effective Discovery Phases and drive product strategy.


LEARN THESE SKILLS:

• Craft clear problem statements and compelling value propositions using Claude AI’s high-context reasoning.

• Develop proto-personas and evolve them into targeted customer interview frameworks with the help of GPT-4.

• Conduct systematic competitive research and analysis using commercial LLMs as reference points.

• Create storyboards that structure prototype designs for concept testing using tools like Storyboard.ai, Firefly, Claude, and GPT-4.


HOW THE COURSE WORKS: We’ll meet once a week for 90-minute sessions, combining in-depth, engaging lectures with dedicated Q&A time. With each session, you’ll have an optional assignment to reinforce what you learned. Complete the assignments, and you’ll have the foundation of a strategy deck or portfolio ready to develop further. Office hours with Jaime happen on Fridays for personalized support/feedback on your project and/or to learn from the feedback to others.


THE AI PART: Jaime will teach how to integrate best-in-class AI tools into the workflow so that they genuinely enhance the process. For your projects, you will be encouraged to solve real-world problems with practical, non-toxic AI-powered solutions.


THE METHODOLOGY: UX Strategy is the essential first step before design or development starts. It shapes a validated vision by testing solutions with real customers to confirm market fit, using lightweight, evidence-based tactics that speed progress.


JAIME’S BOOK: Jaime Levy is the author of the top-selling book “UX Strategy” (O’Reilly Media, 2nd edition), widely regarded as the definitive guide to user experience strategy. Translated into nine languages, the book explores the intersection of business strategy and product design through both practical and theoretical perspectives.

Who is this course for

01

UX Designers & User Researchers

If you're shaping user experiences or uncovering insights, this is for you.

02

Product Managers & Product Leads

Ideal for those driving product vision, roadmap, and execution.

03

Strategists & Consultants

Whether you're crafting digital strategies or advising clients, you'll find value here.

What you’ll get out of this course

Strategy Brief or Portfolio Starter Deck

Finish with a working strategy brief for an AI solution you can build on after the course. Scrubbed reference slides from a corporate project will be provided with each assignment.

Masterclass with a Veteran Professor and Practitioner

Jaime Levy combines decades of real-world digital strategy and academic experience with a dynamic, compelling teaching style.

Theoretical Strategy Framework

Understand how business strategy has evolved and how digital products reshaped it.

Individualized Feedback

Receive direct guidance and feedback to sharpen your strategy skills and execution.

What’s included

Jaime Levy

Live sessions

Learn directly from Jaime Levy in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.

Course syllabus

12 live sessions • 4 lessons

Week 1

Oct 20—Oct 26

    Oct

    21

    Live Session 1 – The Principles and Benefits of UX Strategy

    Tue 10/214:00 PM—5:30 PM (UTC)

    Optional Assignment 1 – Writing Problem Statements & Value Propositions

    1 item

    Oct

    24

    Optional: Early Office Hours – Project Feedback Sessions

    Fri 10/248:00 AM—9:00 AM (UTC)
    Optional

    Oct

    24

    Optional: Office Hours – Project Feedback Sessions

    Fri 10/242:30 PM—4:30 PM (UTC)
    Optional

Week 2

Oct 27—Nov 2

    Oct

    28

    Live Session 2 – Validate a Value Proposition using Proto-Personas and Customer Interviews

    Tue 10/285:00 PM—6:30 PM (UTC)

    Optional Assignment 2 – Creating a Proto-Personas, Screeners, & Interview Script

    1 item

    Oct

    31

    Optional: Early Office Hours – Project Feedback Sessions

    Fri 10/319:00 AM—10:00 AM (UTC)
    Optional

    Oct

    31

    Optional: Office Hours – Project Feedback Sessions

    Fri 10/313:30 PM—5:30 PM (UTC)
    Optional

Week 3

Nov 3—Nov 9

    Nov

    4

    Live Session 3 – Conduct Competitive Research and Analysis for Finding an Opportunity Space

    Tue 11/45:00 PM—6:30 PM (UTC)

    Optional Assignment 3 – Conducting Competitive Research and Analysis

    1 item

    Nov

    7

    Optional: Early Office Hours – Project Feedback Sessions

    Fri 11/79:00 AM—10:00 AM (UTC)
    Optional

    Nov

    7

    Optional: Office Hours – Project Feedback Sessions

    Fri 11/73:30 PM—5:30 PM (UTC)
    Optional

Week 4

Nov 10—Nov 16

    Nov

    11

    Live Session 4 – Create Storyboards of Key Experiences for Informing a Prototype used for Concept Testing

    Tue 11/115:00 PM—6:30 PM (UTC)

    Optional Assignment 4 – Creating Storyboards of Key Experiences

    1 item

    Nov

    14

    Optional: Early Office Hours – Project Feedback Sessions

    Fri 11/149:00 AM—10:00 AM (UTC)
    Optional

    Nov

    14

    Optional: Office Hours – Project Feedback SessionsSession 4

    Fri 11/143:30 PM—5:30 PM (UTC)
    Optional

Meet your instructor

Jaime Levy

Jaime Levy

Senior UX/Design Strategist | Author of "UX Strategy" | Workshop Facilitator

Jaime Levy is an author and a pioneer in the creation of innovative digital products and services. The second edition of her best-selling O’Reilly Media book is called “UX Strategy: Product Strategy Techniques for Devising Innovative Digital Solutions“. The book presents a solid framework on the practice, which lies at the intersection of product design and business strategy.

 

Jaime has worked for Fortune 500 companies and award-winning agencies, leading the UX on projects in the entertainment, healthcare, finance, and technology sectors. She has taught product design and strategy courses and lectured at top universities including the University of Southern California, New York University, Royal College of Art, University of Applied Sciences Potsdam, and the University of Oxford. You can read more about her on Wikipedia and follow her on LinkedIn.

Four-Week Course Schedule

2 - 5 hours per week

  • Tuesdays – Live 90-minute Sessions

    12pm EST

    You can attend the session live or watch the recording later. Each session will include a lecture, Q&A and an optional strategy project assignment.

  • Project Assignments (optional)

    2-4 hours per week

    Four assignments combine into a starter strategy brief or portfolio deck. The effort you put in obviously affects your results. When time is limited, focus on the skill or artifact you value most.

  • Friday - Office Hours - Get Project Support or Feedback

    11am EST

    Sign up for a timed slot to get personalized support or feedback on your project—whether it’s the content or how you applied the technique. Join the session to learn from others’ projects, or just pop in for your own slot.

Free resource

"UX Strategy" by Jaime Levy (FREE two chapter sampler from the best-selling O'Reilly Book)

Dive into the first two chapters of my 'UX Strategy' book. They provide a foundational understanding of the course material, much of which is being refreshed to incorporate the latest in AI developments.


To access the free UX Strategy toolkit, sign up for the newsletter, or find links to the book in nine languages, please visit http://userexperiencestrategy.com

Get the "UX Strategy" Sampler

What people are saying

        Jaime Levy’s UX Strategy course is worth its weight in gold! It invigorated me and now I leave with a set of valuable tools in my tool kit to use on product strategy within my organization. I can now apply her methodology demonstrated in my class project and say I learned it from the woman who wrote the book on "UX Strategy"!
Kristine Howell

Kristine Howell

Principal UX Strategist
        Jaime’s UX Strategy course zeros in on the most essential discovery activities and ditches anything that’s not clear, specific, and actionable. Plus, you get a lot of 1:1 feedback directly from Jaime—not an assistant.
Tobi Jo LeBron

Tobi Jo LeBron

UX Manager at Google
A pattern of wavy dots

Join an upcoming cohort

UX Strategy for Devising AI-Driven Products

Cohort 2

$549

Dates

Oct 20—Nov 16, 2025

Payment Deadline

Oct 19, 2025
Get reimbursed

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

A pattern of wavy dots

Join an upcoming cohort

UX Strategy for Devising AI-Driven Products

Cohort 2

$549

Dates

Oct 20—Nov 16, 2025

Payment Deadline

Oct 19, 2025
Get reimbursed

$549

4 Weeks