Connect Design to Business: A Case Study Guide
Jacalin Ding
Product & Design Leader | 2x Business Founder | Seed to Series B Advisor
Show the business thinking behind your design.
Your case study shows what you designed. But can a reader see the problem it solves, what changes for users and why that matters to the business?
This free interactive guide helps you connect those dots, one question at a time. Bring one project and work through six guided steps with examples and sentence starters.
✔️ Find the business connection.
Explore benefits such as revenue, efficiency, reduced costs and risk. Explain which one fits your project and why.
✔️ Make your judgement visible.
Explain your design decisions, trade-offs and contribution, supported by the evidence you have.
✔️ Build a clearer case-study story.
Turn your answers into a structured draft you can edit and copy into your portfolio, interview preparation or promotion document.
Start with the project you have.
Made for junior and midweight designers, including those working on small or unshipped projects. You do not need revenue figures or analytics access to begin.
Be clear about what you know.
The guide helps you distinguish observed results from expected benefits. It organises your answers; it does not rewrite them with AI or invent impact.
Find the business link. Explain your decisions. Build credible connections.