Workshop

AI-powered Lifecycle Marketing

Arjun Saksena

Founder/CEO, Humanic; x-Adobe, Evernote

AI Lifecycle Marketing: Ship a Complete Email System with Claude & Humanic

AI Lifecycle Marketing in a Day: Ship a Complete Email System with Claude & Humanic.

In this 1-Day live workshop, you'll plug Claude Skills into Humanic and generate on-brand subject lines, lifecycle flows, and nurture sequences from a single prompt. Hands-on, live, and immediately applicable to whatever you're sending next week.

You’re ready to become an AI‑native marketer: using Claude and Humanic to draft, test, and optimize lifecycle campaigns (welcome, activation, winback, promos) with one prompt, instead of wrestling with clunky editors and static segments

You will Learn

— How to use Claude Co-Work, Claude Code (VS Code), Anti-Gravity, MCP Servers, Git Hub and more

— How to use Multi-Model Prompting? To generate entire subject lines, body copy, and CTAs that don't need editing.

— How to use Claude Skills to build the best email templates? So you can generate full campaigns, nurture sequences without being limited to the ESP you use.

Workshop agenda

  • Welcome, goals, and stack check (30 min)

    Quick intro, expectations, and what they’ll ship by the end of the day. Tech check: ensure access to Claude, Humanic, VS Code, GitHub, Claude Co-Work and MCP Servers.

  • Share your lifecycle challenge (30 min)

    Share a simple lifecycle framework: first value, aha, habit, expansion, churn recovery. Students sketch their lifecycle map then share 1–2 key bottlenecks (activation, retention, or winback).

  • Prompts, context, and data for lifecycle emails (Mini‑workshop) (30 mins)

    Recap/extend ideas from your lightning lessons: how to feed customer context, voice, and constraints into Claude so it doesn’t hallucinate or go off‑brand. Share 2–3 “golden prompts” I actually use.

  • Live build: Welcome & activation sequence (60 min)

    Live‑demo your my process: from lifecycle bottleneck → brief → Claude → Humanic sequence. Students follow along and build: 1‑3 email welcome series 1 activation or “hand‑raiser” campaign

  • QA, deliverability, and “don’t get spammy with AI” (30 min)

    Short lecture: common AI‑generated email pitfalls (generic, repetitive, spam triggers) and a checklist to avoid them. You show a before/after using your Humanic+Claude workflow.

  • Winback + expansion campaigns (30 min)

    Students choose either: Winback path: re‑engagement sequence for cold users Expansion path: referral/upgrade/upsell sequence You provide 2–3 campaign “bones” as templates and walk them through cust

  • Turn it into an AI‑powered system (30 min)

    Document their “brand voice file” and “customer context file” once and reuse. Create a simple operating cadence: weekly review, monthly experiment, quarterly overhaul.

  • Wrap‑up and conversion moment (15 min)

    Recap: everyone shares their shipped assets (e.g., “3 campaigns + lifecycle map”). Free bonus: 30–60 minute group office hours in 2 weeks to review results.

Learn directly from Arjun

Arjun Saksena

Arjun Saksena

Contact

Founder/CEO, Humanic; x-Adobe Creative Cloud, Evernote

Adobe
Evernote
Yahoo
Humanic AI
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Who this workshop is for

  • This workshop is for hands‑on growth and lifecycle marketers, who own email performance but don’t want to build flows in legacy tools.

  • You’re likely running a Shopify store, a D2C brand, a consumer app, or a B2C product and are plateauing on Klaviyo/Mailchimp/Customer.io.

  • You care less about “more features” and more about faster iteration, better personalization, and staying out of the spam folder.

What's included

Arjun Saksena

Live sessions

Learn directly from Arjun Saksena in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

Your purchase is backed by the Maven Guarantee.

Frequently asked questions

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Reimbursement

Get your company to pay

Everything L&D needs: email template, receipts, and certificate of completion.

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Private cohort

Run a cohort for your org

A dedicated cohort with a custom schedule and curriculum, tailored to your team.

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