helps scale content w/out losing voice
If you’re a fractional marketer or micro-agency owner, AI should help you move faster. Instead, it often adds another layer of cleanup: scattered client context, generic drafts, repeated instructions, and too much time spent making the output usable.
In this hands-on workshop, you’ll build a Notion AI context hub that gives your brand, voice, offers, proof, and working process one clear home. You’ll use Syntropy’s Single Source of Truth template and Brand Interviewer to turn scattered knowledge into reusable context your AI can actually work with.
You’ll leave with a working v1 you can use right away: connected source material, personalized Notion AI instructions, one started SSOT doc, and a simple maintenance workflow that helps your context stay current as your brand, clients, and offers evolve.
This is for experienced marketers who already have taste, strategy, and standards. The goal is to make those standards easier for AI to follow.
Turn your expertise into living AI context, so you can create quality work faster without lowering your standards or burning out.
Connect your Notion to high-signal sources like Gmail, Drive, Slack, or client docs.
Practice prompts to pull the right context, from the right places to make AI sound more like you.
Structure your context so it's intelligible & actionable to humans & AI.
Personalize instructions with your preferences, processes, and standards.
Add rules for tone, quality control, and human review.
Include visual cues to distinguish between AI-generated and human work for good governance.
Use the Brand Interviewer to refresh your SSoT after any pivot or product launch (and to establish clients' brand truths).
Query Notion AI for strategic insights and creative ideas tailored to your business .
Notion AI improves over time as it captures memories, preferences, and processes to enhance outputs.
Run simple prompts after calls, launches, and client shifts to maintain context
Query your SSOT for deeper insights, patterns, and missing context.
Maintain real-time context without rebuilding your system from scratch.
Set the promise, audience, and ground rules: we’re consolidating, not migrating, and AI drafts stay human-reviewed.
Walk through template navigation, source connections, and what to do if someone arrives without every setup step complete.
Show how to scan connected writing sources, pull ISMs and patterns, and choose real samples that make voice context concrete.
Split into 3–4 rooms. Each group chooses one SSOT doc to start, uses Brand Interviewer, and notes what’s filled, stuck, and next.
Use the doc participants built to tag context, run one useful output, and discuss what improved and what context is still missing.
Assign one follow-up doc, point to the prompt bank, and have participants book the bonus 30-minute 1:1 within 30 days.
Founder at Syntropy, Fractional CMO with 10+ years in startup marketing.


Fractional marketers tired of rebuilding context every time they switch tabs, tools, or brands.
Micro-agencies (2-10 people) that need consistent, on-brand output without making the founder review every draft.
Solopreneurs who want AI support that sounds like them, not a generic content vending machine.
Live sessions
Learn directly from Hillary Lyons in a real-time, interactive format.
Lifetime SSOT template access
Keep Syntropy’s Single Source of Truth template in your workspace and revisit it whenever your brand, offers, or clients evolve.
Brand Interviewer Toolmate
Use the Brand Interviewer to turn scattered ideas, client insights, and half-formed strategy into structured brand context over time.
Voice Match skill
Test AI-generated drafts against your real voice samples, then flag what sounds generic, off-brand, or too AI-polished.
Notion 101 + setup walkthrough
Learn how to navigate the template, connect useful sources, and understand what to do if your setup is incomplete.
Quarterly audit prompt bank
Use simple prompts to scan recent work, spot brand drift, and keep your context current without rebuilding from scratch.
Free 30-min 1:1 call
Alpha cohort bonus: book a private follow-up with Hillary to tune your SSOT, troubleshoot setup, or review your first output.
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Reimbursement
Get your company to pay
Everything L&D needs: email template, receipts, and certificate of completion.
Get reimbursedTeam discount
Learn with your teammates
Save 20%+ when 2 or more teammates enroll in the same cohort.
Save 20%+ with a teamPrivate cohort
Run a cohort for your org
A dedicated cohort with a custom schedule and curriculum, tailored to your team.
Book a private cohort$499
USD
1–3pm EDT