Scale Your Expertise with a Business Brain You, and AI, Can Rely On
Hillary Lyons
wrangles AI chaos into orderly systems.
Stop wasting your brilliance (and time) on scattered tools & fragmented context.
You know that sinking feeling where AI hands you a deliverable that's almost right: polished, confident, and just wrong enough that fixing it takes longer than writing it yourself?
That's the rewrite tax. And you're paying it every time you prompt.
It's not your fault. When AI doesn't know your offers, your voice, or the things you'd never say, it fills in the blanks with generic training data and stokes your ego in the hope you'll look the other way.
You can get on-brand first drafts that're 80% of the way done. You can offload busywork and free up more bandwidth for the work you really love doing.
But you need to give all your models one Single Source of Truth for your ever-evolving brand. And that's where Notion comes in.
In this 2-hour workshop, you'll build your Business Brain: one living Notion system that tracks your preferences, processes, and best practices. So your AI tools stop guessing and start working from your approved source material.
You leave with a working system you can duplicate for every client, brand, or campaign. One setup. Reusable forever.
What you’ll learn
Turn your expertise into living AI context, so you can create quality work faster without lowering your standards or burning out.
Link Gmail, Drive, and Slack so your AI references your real work instead of scattered context
Set standing instructions for tone, quality, and review standards — once, not every session
Leave with a Notion AI assistant that follows your rules and improves over time
Construct your SSOT — a single source of truth in Notion — so your AI stops guessing from generic training data and drafts from your actual
Walk through the template step by step, no Notion expertise required
Leave with a populated system ready to prompt from the same day
Use the Brand Interviewer to refresh your SSoT after any pivot or product launch (and to establish clients' brand truths).
Query Notion AI for strategic insights and creative ideas tailored to your business .
Notion AI improves over time as it captures memories, preferences, and processes to enhance outputs.
Run simple prompts after calls, launches, and client shifts to maintain context
Query your SSOT for deeper insights, patterns, and missing context.
Maintain real-time context without rebuilding your system from scratch.
Workshop agenda
Intros & housekeeping (10 min)
Let's review our agenda, set some goals, and get to know one another!
Houston, we've got a (context) problem (15 min)
Why the LLMs (or most siloed AI tools for that matter) weren't designed for deep, focused work...and how using them erodes your creativity & cognitive ability.
Notion 101 + pre-work review (30 min)
Walk through the template & take a quick your of Notion to demo it's use cases and capabilities.
Build Your Business Brain (30 min)
Start your interview with the Brand Strategist! Walk through a series of questions tailored to your business to populate your SSOT database and structure your context so its more actionable.
Hot seats + practice prompts (15 min)
Use the doc participants built to tag context, run one useful output, and discuss what improved and what context is still missing.
Close: first-week plan & beyond (10 min)
Assign one follow-up doc, point to the prompt bank, and have participants book the bonus 30-minute 1:1 within 30 days.
Learn directly from Hillary
Hillary Lyons
Founder at Syntropy, Fractional CMO with 10+ years in startup marketing.
Who this workshop is for
Fractional marketers tired of rebuilding context every time they switch tabs, tools, or brands.
Micro-agencies (2-10 people) that need consistent, on-brand output without making the founder review every draft.
Solopreneurs who want AI support that sounds like them, not a generic content vending machine.
What's included
Live sessions
Learn directly from Hillary Lyons in a real-time, interactive format.
Notion 101 + setup walkthrough
Book a FREE 30-minute onboarding call before the workshop to get our template set up in your Notion (optional but recommended). We'll share how to navigate the template, connect useful sources, and craft your Notion AI instructions.
Personalized Notion AI Instructions Template
A template (and best practices) to ensure your AI assistant's instructions are actually designed to take work off your plate (not produce more)
Lifetime SSOT template access
Retain Syntropy’s Single Source of Truth (SSOT) template in your workspace and revisit it whenever your brand, offers, or clients evolve. You can even duplicate this for each of your clients to aggregate their approved brand messaging in one place.
Brand Interviewer Toolmate
The Brand Strategist toolmate acts as your on-call brand strategist. Live on the workshop, the toolmate live to populate your SSOT template. Then we'll demo how you can chat with the toolmate to craft brand strategy, create content, and even audit your brand.
Quarterly audit prompt bank
Use simple prompts to scan recent work, spot brand drift, and keep your context current without rebuilding from scratch.
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Frequently asked questions
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Reimbursement
Get your company to pay
Everything L&D needs: email template, receipts, and certificate of completion.
Get reimbursedTeam discount
Learn with your teammates
Save 20%+ when 2 or more teammates enroll in the same cohort.
Save 20%+ with a teamPrivate cohort
Run a cohort for your org
A dedicated cohort with a custom schedule and curriculum, tailored to your team.
Book a private cohort$499
USD
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