Karen Vick Brand strategist & visibility expert

I help businesses take control of how they show up — on Google, in AI search results, and in front of the people who are already looking for them.

As the founder of Guiding Brands, I've spent nearly two decades building brand strategy and websites for nonprofits, foundations, and mission-driven organizations. I kept seeing the same problem: businesses with great work and invisible online presence. Google Business Profile is one of the most powerful, and most overlooked tools for local visibility, and it's now feeding AI search results too.

I built a visibility framework that starts with where you actually stand and gives you a clear path to being found. Whether you need a one-time audit, a done-for-you optimization, or ongoing profile management.