
Zain Abiddin
Built subscriptions at Canva | Ex-Shopify | Founder, GrowthPad
In this session, I break down the practical levers you can use to reduce payment processing costs, improve authorization rates, recover failed payments, and increase subscription revenue—without relying solely on acquiring more customers.
You’ll learn how to think about:
Payment economics: where processing costs come from and how to reduce them
Authorization rates: why legitimate payments fail and how to recover more of them
Routing & orchestration: when multiple processors, local acquiring, and smarter routing matter
Involuntary churn: how retries, dunning, payment updates, and recovery flows protect recurring revenue
Global payments: how payment methods, currencies, and local optimization affect conversion
Measurement: the metrics growth and monetization teams should actually monitor
This is designed for Growth, Product, Monetization, Payments, and Subscription leaders who want to find revenue that is already sitting inside their existing payment funnel.
Included with this resource:
📊 Full presentation deck
🎥 Recording of the complete session
The goal: help you stop thinking about payments as backend plumbing—and start treating them as a measurable growth system.
Free
Turn payments into a growth lever: reduce processing costs, recover failed payments, and unlock more revenue