User-Centric Product-led Growth in the AI Era
Kate Syuma
Founder Growthmates • Ex-Miro
Create your Product-led growth roadmap — from Quick wins to Big bets.
Growth leaders are expected to deliver impact fast — but many fall into local optimization traps.
👉 What’s good for the user is good for the business.
The biggest wins for Miro, Notion, and Figma came from combining world-class UX with ethical Product-Led Growth.
Common challenges:
🚨 Endless A/B tests with no real impact
🚨 Hard to uncover new Activation or Habit opportunities
🚨 Struggling to get buy-in for meaningful product changes
After 6+ years leading Growth at Miro (from 1 to 15 teams), founding Growthmates, and advising 10+ SaaS & AI companies, I built a course to help you solve these challenges.
🎯 Result: a prioritized roadmap of Quick Wins, Meaningful Shifts, and Big Bets — plus personal Loom feedback on your project.
You get:
⚡️ Personalized feedback on your completed project ($990 value)
⚡️ 4 live interactive sessions ($1,190 value)
⚡️ 30+ real product flows from Notion, Canva, Dropbox & lifetime access
This course is not theory — it’s real product practice and user-centered growth you can apply immediately.
What you’ll learn
Combine behavioral science and proven growth strategies to create a diverse roadmap, get buy-in, and drive impact with high quality.
Use behavioral science frameworks to uncover friction points
Identify ethical, high-impact opportunities that benefit both users and business
Map Activation, Habit-forming, or Upgrade journeys end-to-end
Spot hidden growth levers through user behavior patterns
Apply the 5-step Growth Flow Review framework
Translate insights into Quick Wins, Meaningful Shifts, and Big Bets
Refine your growth roadmap with expert review and next-step clarity
Strengthen your ability to make impactful, user-centered product decisions
Learn directly from Kate
Kate Syuma
Founder @Growthmates • Ex-Miro Head of Growth Design
Who this course is for
PMs and Product Designers working on Growth — apply frameworks and feedback to produce a roadmap to immediately take into work
"Growth team of one" — Product and Design Leaders who drive several parts of growth simultaneously (like Activation, Habit-forming, Upgrades
Growth Marketers, User Researchers, and other Product members who want to deepen their knowledge of PLG practices and Behavioural psychology
What's included
Live sessions
Learn directly from Kate Syuma in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
5 live sessions • 43 lessons • 3 projects
Week 1
Jan
20
Session 1: Growth as a User-centric System and 5-step Framework
Start here: Course Introduction
Setting up Product-led Growth Foundation, Processes, and Team
Identifying Growth Opportunities
Growth roadmap, Step 1 — Identifying Challenges and Opportunities
🎁 Bonus: Survey Insights from 100+ teams
Week 2
Jan
27
Session 2: Best Practices for Activation & Onboarding + "Growth Hot Seat" exercise
Jan
29
Session 3: Best Practices for Habit-forming, Upgrades + "Growth Roadmap" exercise
[Option 1] Activation and User Onboarding
[Option 2] Habit-forming: Applying Behavioural science
[Option 3] User-centric approach to Ethical Triggers
Growth roadmap, Step 2 — Evaluate your Growth flow
🎁 Bonus: Surveys Pack for Growth
🎁 Bonus: Growth Flows from 30+ Products and more
🎁 Bonus: Guest Sessions Recordings
Free lesson
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AI-Driven Onboarding Workflows That 2x Activation
Double Activation with Hyper-Personalization
Discover how tools like Cor and Pyne.ai personalize onboarding flows and boost activation.
Top Onboarding Trends from AI Products
See how leading AI tools like Claude, Lovable, and ElevenLabs onboarded users in 2025.
Live Q&A with Kate Syuma
Ask your questions on AI onboarding, personalization, and PLG — live and unscripted.
Schedule
Live sessions
2-3 hrs / week
🟢 Light Mode: Join live sessions or watch recordings — ~3 hrs/week 🟡 Medium Mode: Add async lessons and reflection — ~4 hrs/week 🔥 All-in Mode: Go all-in with project work and full materials — ~6 hrs/week
Tue, Jan 20
4:00 PM—5:30 PM (UTC)
Tue, Jan 27
4:00 PM—5:30 PM (UTC)
Thu, Jan 29
4:00 PM—5:30 PM (UTC)
Projects: Growth Flow analysis + Growth Roadmap
2-4 hrs / week
Analyse one of your key product flows with a 5-step framework and prioritise solutions in the Growth Roadmap. The project work consists of 3 steps, and you can choose which ones you want to take.
Async lessons
1-2 hrs / week
Read or watch some of the async lessons in advance — it helps you make the most out of the course and get prepared for live sessions.
25 Growth Flows Review
⏯️ Watch a full video: https://youtu.be/5u8lQPNYIwc?si=JDI06pD73wPGmyDA
Frequently asked questions
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$1,199
USD