Agentic AI Marketing Operating System

4.7 (3)

Grace Man

VP, Growth & Marketing | Ex-Microsoft

Turn more of the demand you into qualified pipeline with agentic AI.

Your marketing team already has AI.

You have tools that research, write, automate, score leads, and move information between systems. But adding more AI does not automatically create more pipeline. Without a connected operating system, AI simply produces more disconnected work.

This course shows you how to design the system underneath it.

You’ll map how demand moves through your business, identify where qualified demand is leaking, and design the workflows, AI agents, decision layers, and human approval points that connect demand, signal, qualification, sales handoff, pipeline, feedback.

You’ll build from your own business, using the systems and tools your team already has, not generic prompts or theoretical examples.

By the end, you’ll have an architecture for an Agentic Marketing Operating System that helps your team turn more of the demand you already generate into qualified pipeline.

Leaders agree agentic AI matters. Gartner found just 15% of application leaders were piloting or deploying AI agents in 2025. The gap is not interest. It is a system. This cohort hands you one.

What you’ll learn

Leaders agree agentic AI matters. Gartner found just 15% of application leaders were piloting or deploying AI agents in 2025.

Identify where demand enters your system and where qualified opportunities are being lost.
Map the signals, decisions, handoffs, and actions across your marketing-to-sales journey.
Define the highest-value conversion constraint to solve first.

Connect demand, signals, qualification, handoff, pipeline, and feedback into one operating system.
Design workflows around real business decisions, not generic AI use cases.
Create the architecture your team can build, run, and improve over time.

Turn marketing workflows into trigger, decision, and action systems.
Define what each agent knows, decides, executes, and passes to the next workflow.
Build around your existing stack rather than adding unnecessary tools.

Structure positioning, segments, proof, objections, offers, voice, numbers, and governance.
Give your agents reliable, structured context instead of disconnected documents and prompts.
Create a foundation that can stay current as your business changes.

Decide which decisions AI can make and which require human judgment or approval.
Build approval gates that keep high-consequence marketing decisions controlled.
Design workflows your team can actually own after the system is built.

Connect sales outcomes and customer signals back into your marketing system.
Measure whether workflows are improving qualification and pipeline conversion.
Build a system that gets smarter and more effective with every cycle.

Learn directly from Grace

Grace Man

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VP, Product Growth & Marketing | Ex-Microsoft | 3k+ pros trained and coached

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Who this course is for

CMO / VP Marketing
You already have meaningful demand coming in.
Head of Growth / Growth Leaders
Your team is already using AI to produce GTM output.
Founder Leading Marketing / Senior Marketer Responsible for Pipeline

Prerequisites

A paid Claude account (Pro, Max, or above).
The agents are built in Claude with skills and MCP.
n8n or equivalent workflow orchestration platform
n8n pairing with Claude Coade in building autonomous agentic workflows.
CRM pipeline, Defined ICP, Product and Contact List
A CRM or pipeline tracker, even a spreadsheet, for the CRM agent. A defined ICP or a clear sense of your ideal customer, and a contact list.

What's included

Live sessions

Learn directly from Grace Man in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

All frameworks, scripts, prompts, and templates

All scripts, prompts, and templates built across both sessions

Personalized 1:1 Coaching

30 min - 1 hour personalized coaching and consulting with Grace (valued $290/hour)

Post cohort learning

Welcome to keep learning about what's new in AI space and AI-first growth on weekly office hour / faq sessions.

Maven Guarantee

Your purchase is backed by the Maven Guarantee.

Course syllabus

4 live sessions • 31 lessons • 4 projects

Week 1

Sep 19—Sep 20

Sep

Build Autonomous Content Workflows Distributing across Channels in Your Voice

Sat 9/194:00 PM—6:00 PM (UTC)

Leadership, Strategy, Operating Frameworks, and Architecture

Sep
19
Leadership, Product-Growth Strategy, Operating Frameworks for Agent Architecture
Sat 9/194:00 PM—5:30 PM (UTC)

10 more items

Week 2

Sep 21—Sep 22

Build Autonomous Content Workflows Distributing across Channels in Your Voice

9 items

Build Autonomous Outbound and CRM Workflows a Pipeline That Keep It Alive

Sep
21
Build Autonomous Outbound and CRM Workflows a Pipeline That Keep It Alive
Mon 9/214:00 PM—6:00 PM (UTC)

8 more items

Evaluate, Govern, and Launch Your Operating System

Sep
21
Evaluate, Govern, and Launch Your Operating System
Mon 9/216:00 PM—7:00 PM (UTC)

7 more items

Free resource

Build No-Code Marketing Agents with Claude Code & Cowork

How Claude Cowork and Claude Code Work Together

This session demos both side by side on the same content workflow, so you can see when to use each.

Turn One Transcript into Five Content Assets

Watch a meeting transcript become a newsletter, LinkedIn posts, an article hook, and a summary in your brand voice.

What It Really Takes to Build an AI Content Agent

How to build a repeatable content workflow with context, files, and defined outputs that runs consistently.

Why Claude Code Is No-Code for Marketing Teams & How to Use

How marketing teams can automate real content workflows without coding.

Schedule

Live sessions

6 hrs / week

Sat, Sep 19
4:00 PM—6:00 PM (UTC)
Sat, Sep 19
4:00 PM—5:30 PM (UTC)
Mon, Sep 21
4:00 PM—6:00 PM (UTC)
Mon, Sep 21
6:00 PM—7:00 PM (UTC)

Projects

3 hrs / week

Live design and build projects throughout sessions.

Testimonials

As I was exploring the mental health product area, Grace provided nuanced approaches to creating value for target customers, and shared her excitement toward the future potential of the product.
If you have a product idea and looking for feedback on A products, I recommend speaking to Grace.
Jae Kim
Director of Product, ex-Meta
Grace, Your insights into the industry and your ability to connect the dots are truly impressive. I left today's session feeling inspired to dig deep on some new topics.
Jeremy Edwards
Senior Product Manager, Starbucks | ex-SAP
Grace is an inspiring leader with a real gift for making complex ideas feel clear and approachable. Whether you're just starting out or looking to take things to the next level, her guidance and insights are incredibly valuable. She's thoughtful and truly committed to helping others grow. I would highly recommend her to anyone looking to deepen their understanding of AI strategy or leadership.
Toey Chitmanasak
Regional CRM & Data Manager at Michelin
What stands out about Grace is her structured and practical approach. She doesn’t just give ideas — she helps turn them into actionable steps that feel manageable. Her advice is grounded in real experience from building her own successful AI strategy business, which makes her guidance highly credible and practical.
James C. Mott, Ph.D.
AI Data Scientist | Ex-IBM
Grace combines deep knowledge with a clear, strategic communication style that resonates with everyone (students loved her). She's not only an AI expert, but an experienced marketer, helping us strategise new ideas for growth.
Caroline Sumartonjo
Strategic Partnerships & Global Communications