The ASPIC Method, From Problem to Prototype in 5 Weeks
Germán León
AI Product Founder, Designer, Educator
Most AI products fail because they skip product thinking
Most people learning AI today start with tools, prompts, or demos. The result is products that look impressive but never ship, never get users, and never become real businesses.
This course exists to fix that.
The ASPIC Method gives you a structured, repeatable way to turn real problems into working AI-powered prototypes. You will learn how to identify problems worth solving, design AI interactions that users actually trust, and build prototypes that can be tested with customers or stakeholders.
This is not a prompt engineering course.
This is not a theory-heavy AI overview.
You will work hands-on every week, applying the framework to your own idea. By the end of the cohort, you will have a concrete prototype, a clear product narrative, and the confidence to move forward with validation, fundraising, or internal buy-in.
The focus is execution, clarity, and product quality. Small cohort size ensures direct feedback and real progress, not passive learning.
What you’ll learn
A 5-week, hands-on cohort to design, prototype, and validate real AI-powered products using a structured, repeatable method.
Identify problems worth solving and translate them into clear AI-first product concepts.
Create AI experiences that users understand, trust, and want to come back to.
Ship a functional prototype using LLMs, APIs, and modern AI tools, without becoming an engineer.
Use a repeatable framework you can apply to future products, teams, or ventures.
Test assumptions, gather feedback, and refine your product narrative with confidence.
Explain what you built and why it matters to users, partners, investors, or internal teams.
Learn directly from Germán
Germán León
Founder with real AI product exits, teaching how to build and ship AI products.
Who this course is for
Product leaders, founders, and senior operators who want to design and ship real AI products and position themselves as AI product leaders.
Solopreneurs and indie founders who want to build, validate, and ship AI-powered products without hiring engineers or raising Capital.
Designers, strategists, and technologists who want a structured framework to turn AI capabilities into real, user-centered products.
Prerequisites
Basic product, design, or business experience
You should have experience working on products, services, or business initiatives, either as a founder, designer, or product manager
Comfort working with digital tools
You do not need to code, but you should be comfortable using modern software tools and web apps, and be able to new workflows independently.
A real problem or idea to work on (Optional)
You will get the most value if you bring a real product idea, business challenge, or internal project you want to turn into an AI product
What's included
Live sessions
Learn directly from Germán León in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund through the second week of the course.
Course syllabus
5 live sessions • 43 lessons • 15 projects
Week 1
Mar
30
Week One: AI Product Development Deep Dive
Introduction to AI and Interaction Design
The Design, Development and Marketing Process
The AI Product Delivery Framework ASPIC
Week 2
Apr
6
Week Two: AI Design Process - designing your AI product
The AI Product Design Process
Using AI to Design a Product
AI Automations
Free resource
AI by Design: Designing the Future Workshop
AI Development Lifecycle
Learn to Design AI teaches how to integrate AI tools into your design process, accelerating your AI design product.
Building AI Product (Chatbot Development example)
Learn to integrate existing LLM models to create a simple chatbot and automation.
Amplify your marketing with AI
Amplify Your Marketing with Automation using make.com to boost efficiency, personalize campaigns, and drive growth.
Schedule
Live sessions
1-3 hrs / week
Mon, Mar 30
5:00 PM—7:15 PM (UTC)
Mon, Apr 6
5:00 PM—6:45 PM (UTC)
Mon, Apr 13
5:00 PM—7:15 PM (UTC)
Projects
1-3 hrs / week
Async content
1-3 hrs / week
Testimonials
- This course offers a comprehensive and accessible intro to AI, covering key concepts and practical applications. It's perfect for non-technical execs looking to understand AI's impact and stay ahead of the curve. It's well-structured, fast-paced, and taught by one of the foremost experts in the field.
Gary CEO, Prosperity
Student from Cohort 4 - I highly recommend taking this AI course. It's a key tool in argumentation theory, particularly useful in AI, and applying into marketing. Learning ASPIC will enhance your ability to model and evaluate complex themes effectively. It's a valuable skill for anyone interested in applying AI to their marketing funnel.
Foix
Student from Cohort 5
Learn from a true entrepreneur with real life experience, as seen in the Forbes Magazine
My view of AI, product, and the future of work
Hear what a former students thinks about the course
An up to date, valuable course that puts you at the forefront of AI, taught by inspiring experts
Here is a former students giving us a great feedback
An excellent course to understand AI and build a product ready to launch, with valuable insights
Frequently asked questions
Here is where you can find me
If this course resonates, you can explore my work beyond the cohort. I operate across three connected spaces, education, product building, and strategic thinking, all grounded in a human centered view of AI.
This course is one entry point. The work continues across learning, building, and shaping how AI fits into human systems.
Learn & Community
Learn AI with In Love With AI
The ASPIC Method on Maven
Digital products and resources
Speaking & Thought Leadership
Book a keynote or workshop
https://germanleon.com/speaking
View speaking topics
https://germanleon.com/speaking
Press and media
Build with AI
Work with my AI development agency, Helvetica Digital
View case studies
https://helveticadigital.com/case-studies
About & Contact
About me
Book a clarity call
Contact me
€999
EUR