Generative AI for Executives: From Hype to Business Value
Francesca Oliveira
Google Certified GenAI Leader
Turn GenAI Into Business Value and Executive Action
Generative AI is moving faster than most organizations can adapt. Executives are expected to understand what matters, identify where GenAI can create real business value, manage emerging risks, and make informed decisions, without becoming AI specialists.
This one-day workshop cuts through the noise and gives you a practical executive framework for moving from AI awareness to action.
You’ll understand the GenAI landscape, then learn how to identify, evaluate, and prioritize high-value opportunities for your organization.
We’ll also address the questions leaders cannot afford to ignore: What are the risks? What should we govern? Where should we experiment? What should we scale?
Most importantly, you won’t leave with just a better understanding of GenAI. You’ll leave with practical tools to apply immediately: a GenAI Opportunity Map, an AI Risk & Governance Checklist, and a 90-Day GenAI Action Plan.
This is not a technical AI course or a tour of the latest tools. It is an executive decision-making workshop designed to help you turn GenAI from a source of uncertainty into a structured business opportunity.
What you’ll learn
Turn GenAI knowledge into confident decisions, high-value opportunities, and a practical 90-day business action plan.
Map the GenAI landscape: LLMs, copilots, AI applications, and agents.
Separate genuine business opportunities from hype and emerging trends.
Translate technical developments into executive implications and decisions.
Explore high-value GenAI applications across functions and business processes.
Use a business-value framework to uncover relevant opportunities.
Map GenAI opportunities to strategic priorities and organizational needs.
Score use cases using impact, feasibility, risk, cost, and time-to-value.
Compare quick wins, strategic bets, experiments, and low-value initiatives.
Build a prioritized GenAI Opportunity Map for your organization.
Assess risks including privacy, security, IP, hallucinations, and compliance.
Apply an executive framework for responsible AI governance and oversight.
Identify the controls needed before experimenting, deploying, or scaling.
Apply a decision framework to turn AI opportunities into clear choices.
Balance business value, risk, readiness, resources, and adoption potential.
Make informed decisions about where to start, scale, pause, or stop.
Translate priorities into concrete initiatives, owners, milestones, and metrics.
Define what to start, stop, investigate, and scale over the next 90 days.
Leave with an actionable roadmap aligned with your organization's priorities.
Workshop agenda
09:00 — Executive GenAI Reality Check
Cut through the hype and understand what GenAI means for business leaders today.
10:00 — From Chatbots to AI Agents
Explore LLMs, GenAI applications, copilots, and agents—and what is changing for organizations.
11:00 — Finding Business Value
Identify where GenAI can improve productivity, customer experience, operations, decision-making, and growth.
12:00 — Lunch Break
Eat and 20-min-siesta
13:00 — Prioritizing GenAI Opportunities
Evaluate use cases based on business impact, feasibility, risk, adoption, and time-to-value.
14:15 — AI Risk & Governance
Understand the key risks of GenAI and the governance principles leaders need to put in place.
15:15 — From Ideas to Decisions
Decide where to experiment, invest, scale, pause, or stop using a practical executive decision framework.
16:15 — Build Your 90-Day GenAI Action Plan
Turn your priorities into concrete initiatives, owners, milestones, and next steps.
17:00 — Executive Commitments & Close
Share your priorities, identify your first actions, and leave with a clear path forward.
Learn directly from Francesca
Francesca Oliveira
Google Certified GenAI Leader
Who this workshop is for
Executives & Senior Business Leaders
Transformation, Strategy & Innovation Leaders
AI Decision-Makers
What's included
Live sessions
Learn directly from Francesca Oliveira in a real-time, interactive format.
Practical GenAI decision-making frameworks
Go back to content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
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Frequently asked questions
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Reimbursement
Get your company to pay
Everything L&D needs: email template, receipts, and certificate of completion.
Get reimbursedPrivate cohort
Run a cohort for your org
A dedicated cohort with a custom schedule and curriculum, tailored to your team.
Book a private cohort€1,200
EUR
3–11am EDT