Mastering Web & Social Media Analytics for business impact
Ero Papadopoulou
Managing Director, Palowise
The Truth Lives Online: Learn to Read It Before Your Competitors Do
This workshop matters because it shows how to transform Web & Social Media Analytics from a confusing stream of data into a strategic advantage that protects a brand, guides decisions, and drives growth.
A brand already lives online, in conversations marketers don’t control, on platforms they don’t own, and in narratives shaped by customers, competitors, influencers, and the media. But most teams still operate with partial visibility, relying on assumptions instead of evidence.
Analytics is not a tool, it’s a capabilityTools change. Platforms evolve. But the ability to interpret digital behavior, understand sentiment, and translate data into action is a future‑proof skill. This workshop builds that capability.
This workshop teaches you how to turn raw digital noise into strategic clarity using Web & Social Intelligence.
What you’ll learn
How to see, interpret, and act on the digital signals that shape brand reputation, customer experience, and business performance
How to uncover what customers, competitors, influencers, and media actually say online
Interpet the signals confidently
Develop the ability to turn chaotic digital noise into clear patterns, trends, and strategic recommendations.
What each KPI shows
How to benchmark against competitors
How to use KPIs in your everyday work
Students will gain hands‑on experience with dashboards, sentiment tools, topic analysis, influencer scoring, and alerting systems.
Workshop agenda
Welcome & Orientation
Why this skill matters today What participants will learn The digital reality: your brand lives in the wild
Understanding the Digital Landscape
Where conversations happen (news, blogs, forums, SoMe, reviews) What data signals reveal about perception Data vs. insight vs. impact
Sentiment & Emotion: Seeing What People Really Feel
How sentiment is measured Why authentic sentiment matters Case studies: when sentiment predicted success or crisis
Buzz, Share of Voice & Engagement
Buzz: what’s catching fire Share of Voice: are we being heard? Engagement: what signals matter Quick dashboard interpretation exercise
Crisis Detection & Reputation Protection
Early‑warning signals (spikes, clusters, negative patterns) How to prevent a crisis before it escalates Case studies: Telco & Banking (crisis avoided)
Influencer & Competitive Intelligence
Evaluating influencers beyond vanity metrics Detecting fake engagement Benchmarking competitors & finding whitespace
Hands‑On Insight Exercise
Participants interpret a real dataset Identify sentiment, risks, opportunities Build a quick insight summary
Wrap‑Up & Action Plan
Key takeaways How to apply insights immediately Q&A + next steps
Learn directly from Ero
Ero Papadopoulou
Business & Culture Transformation | Growth & Turnaround | Marketing Insights
Who this workshop is for
Professionals New to Web & Social Analytics
Marketing, Brand, CX, Social Media managers & PR Teams Ready to Build a New Skillset
Students & Career‑Switchers Building a Future‑Proof Skill
What's included
Live sessions
Learn directly from Ero Papadopoulou in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Frequently asked questions
Maven for Teams
Reimbursement
Get your company to pay
Everything L&D needs: email template, receipts, and certificate of completion.
Get reimbursedTeam discount
Learn with your teammates
Save 20%+ when 2 or more teammates enroll in the same cohort.
Save 20%+ with a teamPrivate cohort
Run a cohort for your org
A dedicated cohort with a custom schedule and curriculum, tailored to your team.
Book a private cohort€300
EUR