Diagnose Before You Execute: A Marketing Diagnostic Workshop
Erika Barbosa
Marketing Leader, 21K+ LinkedIn Learners
The Framework That Turns Busy Marketers Into Strategic Decision-Makers.
You were hired to drive results. But somewhere between the Slack messages, the campaign requests, and the quarterly planning decks, you became an order-taker.
You execute. You ship. You stay busy. And at the end of the quarter you still can't answer the one question that actually matters: what should we have focused on?
This is assembly line marketing. And it's not a talent problem. It's a system problem.
Most marketers were never taught how to diagnose a situation before acting on it. So they default to executing the loudest request, chasing the newest tactic, and hoping something sticks.
In this workshop you'll learn the 5-Question Diagnostic Framework: a repeatable system for identifying your highest-leverage marketing opportunity before you touch a single tactic. You'll apply it live to a real challenge you're facing right now and walk out with a clear diagnosis and the language to defend it to leadership.
This is the shift from busy to effective. From order-taker to decision-maker. From guessing to conviction.
Workshop agenda
- 3:00PM EDT
Why Smart Marketers Get Stuck
You're not in assembly line mode because you're bad at your job. No one taught you a better system. We'll name exactly what's happening and why effort alone won't fix it.
- 3:20PM EDT
The 5-Question Diagnostic Framework
Walk through each question with real examples. See the framework applied to a real B2B SaaS scenario from start to outcome.
- 4:00PM EDT
Apply It to Your Own Work
Run your current biggest marketing challenge through the diagnostic live, with structured prompts and peer feedback. Your actual situation, not a hypothetical.
- 4:40PM EDT
Your Decision and Your Defense
Walk out with a clear diagnosis and the language to explain your reasoning to a skeptical stakeholder.
- 5:00PM EDT
Optional: Q&A with Erika Barbosa
Got questions? I'll be around for an additional 30 minutes to discuss anything related to diagnostic marketing and your specific situation.
Who this workshop is for
Senior marketer or director who ends most weeks feeling busy but cannot clearly articulate what they moved forward strategically
Mid-level marketer with 5+ years experience who executes well but wants to be seen as strategic, not just dependable
Marketer stepping into their first leadership role who needs to shift from doing the work to deciding what work matters most
What's included
Live sessions
Learn directly from Erika Barbosa in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Frequently asked questions
$250
USD