Navigating the Trust Gap: A Misinformation Response Framework

Alisa Hughley

Health Communications Strategist

The only course combining audience grievance diagnosis with trademark protocol.

Why This Course Matters

A false claim about health or science spreads in minutes. The correction takes hours or days. That gap costs communities real harm every day.

This course equips physician-scientists, researchers, communicators , and leaders with a practical framework to close that gap. You learn to distinguish disinformation, misinformation, and honest scientific uncertainty, and you name the historical throughline that makes Black communities a deliberate target for health and science disinformation. The work is grounded in relevant case studies and the learning is interactive. You will apply my trademark protocol live to real claims, then layer in grievance diagnosis - naming the historical wound beneath a claim before you address the claim itself. This builds responses that correct and build trust together.

You leave with a personal deployment plan for the next time a false claim surfaces in community around an issue within your area of uoYexpertise.

What you’ll learn

Effective strategies that make an impact on misinformation

  • Recognize the misinformation claim lies at the surface

  • Recognize there exist a historical grievance at the root

  • Truth-Lie-Truth

  • Narrative Reframe

  • Source Redirect

  • Strategies to improve authenticity through appropriate messenger selection

  • Strategies to improve authenticity through appropriate messaging platform or vehicle

Learn directly from Alisa

Alisa Hughley

Alisa Hughley

Health Communicator, Medical Regulatory Writer and Capacity Builder

Previous Client Engagements:
Marquette University
The National Institutes of Health
Howard University
UC Davis Health
See all products from Alisa

Who this course is for

  • Clinician - Scientists & Research Scientists

  • Government Officials & Public Health Leaders

  • Health & Science Communicators

What's included

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Personal Playbook for managing Miscommunications

After completing learning the strategies and completing the course exercises, you will have a usable resource to aid you in your practice.

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Frequently asked questions

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Reimbursement

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Everything L&D needs: email template, receipts, and certificate of completion.

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Private cohort

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A dedicated cohort with a custom schedule and curriculum, tailored to your team.

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