Authority Letters: The One Big Idea Intensive
Ellen Donnelly
Coach to Authority Entrepreneurs
Turn scattered expertise into one clear idea clients understand and buy into
Most experienced coaches, consultants and founders don’t lack expertise.
They lack a clear, coherent way to articulate it.
Their thinking lives across posts, decks, conversations and half-formed ideas. Clients can sense the depth but struggle to fully understand it, explain it to others, or buy into it without lengthy conversations.
That’s what slows everything down because without clear, structured thinking it's:
1/ Harder to attract the right clients
2/ Harder to charge premium rates
3/ Harder to scale beyond yourself
Authority is created when you make your thinking clear and legible: so someone can follow your perspective from beginning to end, without you in the room.
Thats why inside this intensive, you'll change all of that by:
i) Defining your One Big Idea: the central thesis that sits across all of your work
ii) Begin turning it into a structured piece of thinking that will magnetise people to your work: your Hero Piece.
You’ll leave with a defined idea, a structured draft, and a foundation to build from.
This is a turning point in your business; from here you can your thinking into frameworks, offers and scalable assets that will grow your revenue without you in the room.
Workshop agenda
- 10:30AM EDT
Define Your One Big Idea
Define the central idea your work is built on. The one concept your positioning, content and offers revolve around so that your thinking becomes clear, focused and easy to understand.
- 11:30AM EDT
Turn Your Idea Into a Clear Argument
Structure your thinking into a clear, compelling argument others can follow. Learn how to articulate your perspective in a way that educates, persuades and positions you as the obvious choice.
- 12:30PM EDT
Make Your Thinking Persuasive
Understand what makes ideas resonate and drive action. Learn how to connect your thinking to real client problems so your work becomes compelling, valuable and commercially relevant.
- 1:30PM EDT
Turn Your Idea Into Demand
Learn how to use your Hero Piece as a client asset not just content. Share your thinking in a way that attracts the right attention and builds trust with the people you want to work with.
- 2:30PM EDT
Live Q&A and Coaching with Ellen
Get your burning questions answered!
What you’ll learn
You'll make your depth of professional experience tangible. So that your best clients will pay your top rates, without hesitation.
Define your One Big Idea; a clear point of view that anchors your positioning, content and future offers
Turn scattered thinking into a structured idea others can understand, explain and buy into without you in the room
Refine your idea with direct feedback so it’s clear, distinct and ready to develop into a full piece and client asset
Build a clear structure for your Hero Piece, turning your thinking into a compelling argument you can develop after the session
Create a detailed outline and key sections so you’re not starting from scratch, but finishing and refining a clear direction
Leave with a strong draft foundation you can complete within 2–3 weeks and use as a core asset in your business
Strengthen your thinking so it’s clear, distinct and not easily confused with others in your space
Get direct feedback to sharpen your argument, remove vagueness and improve how clearly your ideas land
Move beyond second-guessing and know your thinking is strong, credible and ready to share with confidence
Use your Hero Piece as a client asset; something you send, share and reference to explain your work clearly
A decision on where to publish (Substack, WordPress, etc.) and pros and cons of each
Learn how to make your Hero Piece discoverable by both humans, SEO and AIO
Learn directly from Ellen
Ellen Donnelly
Strategic Business Coach to Authority Entrepreneurs
Who this workshop is for
Founders, coaches & entrepreneurs who realise Authority is the missing piece to growing their business
Consultants, freelancers, portfolio careerists who have realised they need a more compelling differentiator for their expertise
Those pivoting from corporate to entrepreneurship, ready for a clear new professional stance to build around
Prerequisites
A desire to win more client work
Much of Authority Letters centres on securing more clients who value your thinking
Professional expertise and depth
Authority is built on lived experience, you should have at least 5+ years of experiences from which to pull
The commitment to writing
You'll write your Hero Piece after the day is up
What's included
Live sessions
Learn directly from Ellen Donnelly in a real-time, interactive format.
Library of Resources
Get inspired by example OBIs & Hero Pieces in the Library
Community of peers
Stay accountable and share insights with like-minded professionals.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Testimonials
The process and frameworks have been so useful in clarifying my thinking, and I'm already finding key themes and phrases coming up in conversations with clients.
Alan Rutter
Data Trainer and consultantAuthority Letters has my brain ON FIRE. I've been really in my head about my positioning, but working through my OBI and how I want to present my Hero Piece has me thinking about and around my topic and my business in so many different ways.
Caitlin Rozario
Founder and facilitator of interludeAuthority Letters shaped the depth of my behind- the-scenes work into clear, resonant knowledge in public, at a time when I needed to collect and expand my ideas after a few years in my business, continue attracting aligned clients and collaborations, and do it in a way that didn’t drain my energy through short-form content
Donatella Caggiano
Founder & consultant at Belonging in betweenAuthority Letters has got me thinking deeply about what I stand for, my approach to the education I deliver, and the different perspectives that surround my topic. Ellen's take on what it means to build authority today has totally transformed the way I think about how I show up online. I'm so pleased I chose to do this!
Hayley Dawson
Founder of Let's Talk Human Skills
Frequently asked questions
$300
USD