The Resume: Presenting Your Professional Value
Zeketra Grandy, Ed.D
Higher Education | Career Readiness
Presenting Your Professional Value: Your Resume As Your Main Marketing Tool
A common misconception is that resumes are supposed to get you a job. The reality is that they are the first impression to determining if you will get an interview. It is almost always required as part of an application process. It is your opportunity to introduce yourself professionally before you ever walk into an interview. In just a page or two, it tells a story about who you are, what you've accomplished, and the value you could bring to an organization.
The critical challenge I help you solve is this: recognizing your resume as your primary marketing tool to demonstrate your value to employers.
With two decades of experience supporting career and educational transitions, I understand how difficult these moments can be. You don't need to have everything figured out before you start. You just need a clearer path forward.
What you’ll learn
By the end of workshop, learners will recognize the resume as their primary marketing tool to demonstrate their value to employers.
Learn the why the resume is the most valuable marketing tool for making a first impression
Understand why this first impression matters to landing an interview
Understand how hiring managers use resumes
Learn the core sections to include in a resume and optional sections that might strengthen a resume further
Learn to craft a brief summary of your career achievements in a few sentences.
Learn the different types of resume and when to use each one
Move from using generic phrases to strong action verbs that demonstrate ownership
Learn why quantifying your achievements matter and how to incorporate these metrics into your resume
Learn the importance of tailoring your resume to the job description and guidance on how to do it
Learn what a master resume is and why it is important to maintain one
Learn what belongs in a master resume, even skills you don't use often
Understand how it saves time and helps when it is time to create a targeted resume when applying for jobs
Learn what a cover letter is and when you might need one
Learn how to structure your cover letter and a reusable format
Learn which mistakes to avoid when crafting your cover letter
Finish your worksheets
Rewrite top bullet points
Start drafting a tailored cover letter
Workshop agenda
Welcome
Meet the instructor and learn the objectives of the workshop
Purpose Of A Resume
Discover the difference in using it as a marketing tool versus listing your job duties
Creating A Strong Resume
Learn what needs to be including to demonstrate your professional value
Resume Formats
Discover the different resume formats and understand when the chronological resume might not be the best format to use
Writing Workshop
There will be interactive time for participants to use the participant workbook to start building their resume
Master Resume
Participants will learn the purpose of a master resume and get interactive guidance on developing one
Cover Letters
Discover the cover letter's role as the story behind the resume
Action Plan
What are your next steps?
Learn directly from Zeketra
Zeketra Grandy, Ed.D
Expertise In: Higher Education | Career Readiness | Workforce Development
Who this workshop is for
Career changers and/or persons re-entering the job market
Early career/first-generation professionals entering the workforce or lacking direction
Anyone who says: "I know I need to figure this out."
What's included
Live sessions
Learn directly from Zeketra Grandy, Ed.D in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
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Frequently asked questions
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Reimbursement
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Everything L&D needs: email template, receipts, and certificate of completion.
Get reimbursedTeam discount
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Save 20%+ when 2 or more teammates enroll in the same cohort.
Save 20%+ with a teamPrivate cohort
Run a cohort for your org
A dedicated cohort with a custom schedule and curriculum, tailored to your team.
Book a private cohort$250
USD
3–5:30pm EDT