ACE-Certified AI Integration Sprint for Communication Leaders
Dr Karen Sutherland
AI Consultant & Strategic Comms Educator
Certified by the AI Centre of Excellence (ACE)
The only ACE-certified, research-led AI integration sprint built for communication, PR and marketing leaders.
Most AI training teaches tools. This sprint teaches decisions.
In three weeks, you’ll build a practical AI integration strategy for your organisation or team, including workflow priorities, tool evaluation criteria, governance guardrails and a leadership-ready strategy deck.
Designed for busy Australian professionals, it helps you move from scattered AI experimentation to a clear, safe and defensible roadmap.
No technical background or pre-work required. Recordings are available.
You’ll leave with:
1. AI Opportunity Map
2. AI Policies + Guardrails
3. AI Integration Strategy Deck
4. Official ACE Certification
This is for you if you need safe AI adoption, practical governance, leadership-ready strategy and reputational risk control.
It doesn’t include prompt libraries, tool tutorials, AI content hacks or technical AI building.
What you’ll learn
By completing the AI Integration Sprint for Communication Leaders, you will learn how to:
Build a clear roadmap to guide your organisation or team's AI adoption from preparation to execution.
Assess communication workflows and pinpoint high-impact AI opportunities that align with business goals, rather than chasing tools or trends
Assess AI tools using research-informed frameworks, allowing you to make defensible decisions about ROI, risk and suitability.
Develop an AI policy, clarify roles and address privacy, bias and compliance issues, strengthening trust with leadership and stakeholders.
Communicate AI decisions clearly, reduce resistance and guide teams through change with confidence and credibility.
Synthesise your learning into an AI strategy deck that demonstrates clear outcomes, ethical safeguards and an actionable roadmap.
Learn directly from Karen
Dr Karen Sutherland
Award-winning author, educator, and certified AI consultant.
Who this course is for
Communication leaders and managers responsible for AI adoption.
Senior marketing and PR practitioners advising teams or executives.
Agency leaders and consultants guiding clients through AI change.
Prerequisites
Senior Communication & Marketing Leaders
This course suits those with influence and team oversight to guide AI adoption, make strategic decisions, and implement change.
Strategic Communication Focus
Best suited for professionals in communication, marketing, or PR roles driving organisational strategy.
What's included
Live sessions
Learn directly from Dr Karen Sutherland in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Course syllabus
5 live sessions • 5 lessons • 7 projects
Week 1
May
11
Session 1. Opportunity & Foundations - Where AI Actually Adds Value in Communication Work
Week 1 – Foundations + Opportunity Mapping
May
15
Optional: Session 2. (Feedback Clinic) Mapping AI Opportunities in Your Own Workflow
Week 2
May
18
Session 3. Evaluation & Governance - Evaluating AI Tools: ROI, Risk, Responsible Use & AI Policy Development
Week 2 – Evaluation + Governance
May
22
Optional: Session 4. (Feedback Clinic) Pressure-Testing Your AI Decisions and Safeguards
Free resource
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Create an AI Policy Your Team Will Actually Follow
Create Practical AI Policies
Learn the 4 key elements of an effective AI policy and draft one your team can apply right away.
Ethical AI for Communication
Discover how to balance innovation with responsibility by setting clear ethical boundaries for AI use.
Turning Policy Into Practice
Learn how to embed AI policies into daily workflows so your team follows them naturally, not reluctantly.
Schedule
Live sessions
1-2 hrs / week
All live sessions will be recorded
Mon, May 11
7:00 AM—8:00 AM (UTC)
Fri, May 15
7:00 AM—7:45 AM (UTC)
Mon, May 18
7:00 AM—8:00 AM (UTC)
Projects
2-3 hrs / week
Async content
1-2 hrs / week
Testimonials
- "Dr Karen Sutherland is incredible."
Saskia Coote
Philanthropy Australia - "Dr Karen Sutherland's knowledge is of huge value. She always shares amazingly helpful insights."
Gillian Fish
Director - 6AM Agency
Research-Informed AI Integration for Communication Leaders
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Dr Karen Sutherland, Author of AI for Strategic Communication
Frequently asked questions
$750
AUD
5 days left to enroll