
Hussam Ahmad
AI transformation advisor and Leadership & OKR coach
Executive teams (4–12 leaders, including the sponsor) at organizations that have already invested in AI and sense it's stalling — or that are about to invest and want to avoid the graveyard.
It is not for teams looking for technical training.
Everybody agrees now that most AI transformations don't fail because of bad algorithms or poor data quality. They fail because of organizational dysfunction: leaders who can't admit what they don't know, strategies that go unchallenged, tools committed before the problem is agreed, pilots nobody owns after go-live, and success measured in model accuracy instead of business results. Gartner, McKinsey, and the ROI Institute describe the same disease from different angles. This session names yours.

Your team's combined dysfunction profile across the five levels of the pyramid — including where leaders silently disagree about the same organization
The primary dysfunction identified — the level where intervention unblocks the rest
Agreed first interventions with owners and dates, plus a 30-day action outline
Toolkit: Dysfunction Scorecard, Health Check template, Problem-First Charter, Red Team Ritual Playbook, Product Operating Model Audit Checklist
Pre-work: each participant completes the 20-question diagnostic (~20 min) before the session
Live session, 3.5–4 hours, on-site or remote: map the profile → walk the causal chain → design the intervention for your highest dysfunction → public commitment ceremony
No theory lecture — the session works on your organization's own data from minute one
Half-Day Health Check: 4h diagnostic session + toolkit €3,500–5,000
Full-Day Diagnostic: 6–7h, adds intervention design across two dysfunctions + research deep dive €5,000–8,000
Transformation Engagement Multi-day + 90-day follow-up, monthly Health Checks €12,000–20,000+
30-minute AI Transformation Health Check call: you walk through your scorecard results 1:1 and leave with a read on your weakest layer.
Email us if this is what you want to start with!
Is this technical training? No, We do not talk technology at all.
What if our leaders score differently? That is expected since different people see things from different perspectives/roles.
Does this work remotely? Absolutely, The best is to run this as an off site activity, but we have great success running it with leadership teams online.
How is this different from the AI Judgment bootcamp?Individual decision-making vs. organizational conditions — the two stack
What happens after 30 days? If you wish we can rerun the diagnostic and see how your organization has improved.
AI transformation advisor, Leadership & Product Excellence and OKR coach, working with leadership teams on organizational readiness for AI. Developer of the Five Dysfunctions of AI Transformation framework and the AI
Transformation Health Check diagnostic. Diglab is currently running the first pilot sessions with select leadership teams
— participants in this early phase shape the framework directly and receive preferred pilot terms.
Connect directly with Hussam if you have any questions or need to book a different setup!
$3,500
USD
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