
Hussam Ahmad
Leadership & Product Excellence Coach
Executive‑Level Coaching, Sparring & Mentoring for Leaders and Coaches
Coach the Coach is a premium coaching and mentoring service designed to elevate leaders, consultants, and internal coaches to the next level of impact.
This service provides your people with trusted sparring, deep reflection, and practical guidance—grounded in more than 30 years of real-world leadership and product experience.
Through personalized coaching conversations, your organization strengthens capability, confidence, and execution quality where it matters most.
This is not generic coaching. It is experience-based mentoring focused on real challenges, real decisions, and real results.
Why Coach the Coach?
Organizations that invest in coaching their leaders and coaches consistently see:
Higher delivery success rates:
Improved quality, consistency, and flow across teams and surrounding structures.
Leader relief and focus:
Increased ownership at team level frees leaders to focus on strategy and long-term value.
Clear cost–benefit impact:
Faster resolution of costly challenges, reduced waste, and more effective decision-making.
Stronger team dynamics & productivity:
Better collaboration, feedback culture, and sustainable performance.
A leader, coach, or consultant who receives ongoing sparring and mentoring shows up with greater clarity, empathy, and effectiveness—benefiting customers, teams, and the entire organization.
What Participants Gain
Participants typically receive support in:
Solving complex leadership, team, and organizational challenges
Deep personal development and stronger coaching capabilities
Renewal, inspiration, and perspective
Exposure to modern methods, frameworks, and practices
Increased empathy and customer understanding
Higher self-awareness, confidence, and professional maturity
Topics We Commonly Cover
The content is always tailored, but frequently includes:
Leadership with a strong focus on Servant Leadership
Agile and product frameworks such as Scrum, Kanban, LeSS, SAFe, Agile Kata, etc.
Feedback culture and team development
Built-in quality and technological excellence
Bottlenecks, flow, and system-level thinking
Coaching & mentoring at a professional level
Goal-setting and strategy execution using OKRs
Designing profitable, customer-centered solutions
Experience & Credibility
With 30+ years in the global IT industry, Hussam combines executive leadership experience with deep operational and technical understanding.
This experience—together with Diglab’s courses and workshops—provides clients with battle-tested principles for achieving business agility, leadership excellence, and sustainable product quality.
Who Is This For?
Line managers and people leaders
Change agents and transformation leaders
Agile Coaches and Scrum Masters
Team leaders and project leaders
Consultants and teams seeking growth, validation, or experienced sparring
Whether you need ongoing development, a second opinion, or a trusted mentor—Coach the Coach adapts to your reality.
How It Works
You purchase a package of coaching hours.
Hours are used as needed by your employees or consultants over a 12‑month period.
Sessions can take place:
Online
By phone
On-site
As 1:1 coaching or focused sparring conversations
Diglab tracks usage and provides a quarterly overview of remaining hours.

Group talk
Best suited for:
Smaller leadership groups
Targeted support for key individuals
Getting started with Coach the Coach
Growth Package - Up to 100 hours: USD 17,500
Best suited for:
Multiple leaders or coaches
Ongoing sparring over time
Supporting organizational change initiatives
Enterprise Package - Up to 200 hours: USD 32,500
Best suited for:
Larger organizations
Multiple teams or roles
Long-term capability building at scale
Let’s explore how Coach the Coach can support your people and accelerate your results.
📧 hussam@diglab.no

$9,500
USD
Fees vary by pakcage size. Connect for a discussion or further info.