AI Instruction Sets for Product Managers and Designers

Jason Prunty

Product and design leader, UX educator

Your AI output is fine. That's the part that costs you.

Fine is the problem, and it is worth an afternoon of your November.

Fine is what comes back when the model hands you the average of everything it has read, dressed as a PRD section or a design rationale, competent enough that you stop reading. A bad draft announces itself. A competent one just leaves, and the decision you never actually made leaves with it.

Two weeks later you are rebuilding it. Not because the writing was bad. Because it read well and buried a trade-off nobody consciously made, and the sprint prep that used to catch it is gone. The draft is the build now. You did not lose an afternoon. You lost a sprint.

Your judgment has to be there before you type. An instruction set puts it there: your standards, your constraints, and what you always reject, written where the model reads them before it drafts the next spec. A prompt library is retrieval, and you reach for it when you remember. This one runs by default.

It is also the truest description of your judgment outside your head. The pattern of your decisions is still yours, and it only compounds if it exists somewhere.

Bring a spec or a rationale you were not happy with, and leave with it running on your own work.

What you’ll learn

You arrive generating once and accepting what comes back. You leave running a process that hands you real options worth choosing between.

  • Run the Opinion Layer starter kit, one extraction prompt per section, against drafts you have already judged

  • Sort what the model proposes into what is actually yours, and cut the rest out loud

  • You leave with it written, not with homework. All five sections filled in and running before you close the tab

  • See the same spec ask run against an empty setup and a loaded one, and judge the gap yourself

  • Learn the tell that separates four real alternatives from four rewordings of one idea

  • Which means you go back to choosing between options, instead of editing the only one you were handed

  • Bring a spec, PRD section, or design rationale you were not happy with, and work on that one

  • Watch the before and after on your own work, with feedback in the room while you build

  • You find out it works on your work in the session, not three weeks later on your own

  • Map your spec-to-ship process and mark what gets proposed to you, decided by you, and never handed over

  • Apply the guardrail that keeps the method honest: divergence is for judgment calls, not facts

  • So when someone asks why you shipped it, you have a reason on paper instead of a shrug

  • Separate team and product standards from personal taste, which is what makes a set portable

  • Use the written set to surface exactly where your stakeholders disagree, on paper

  • Review stops being a negotiation about taste and becomes a check against something agreed

  • Your standards, your rejections, and how you want options presented, in one legible document

  • It moves with you between tools, teams, and jobs, and it compounds every time you update it

  • Includes the loop that keeps it current, plus a scaffold for your next artifact type, roadmap or research synthesis

Workshop agenda

  • 11:00-11:25 EST · Retrieval vs. standing context

    Why the prompt library never changed anything. One task, two setups, the same ask for four options, run live. You judge the difference rather than taking my word for it.

  • 11:25-12:10 EST · Extract: what good looks like, what you reject

    The first three sections of your set, built from a before-and-after pair you bring. You watch the model guess at your standards, then cut half of what it proposes. The cutting is the authorship.

  • 12:10-12:20 EST · Break

    Ten minutes. Refill something.

  • 12:20-1:05 EST · Constrain: standing rules, and how options reach you

    The two sections most people skip and regret. Constraints narrow the space without dictating the answer. Plus the circularity trap: feed it AI-written work and it hands its defaults back as yours.

  • 1:05-1:45 EST · The gate: where judgment enters

    Map your own process and mark the gates. What gets proposed, what gets decided by you, what never leaves your hands. Plus the guardrail: divergence is for judgment calls, not facts.

  • 1:45-2:15 EST · Before and after, on your real artifact

    The artifact you brought goes through the finished set. We look at several together in the room. This is where you find out whether your set encodes standards or only style.

  • 2:15-2:30 EST · Keeping it current, and what it becomes

    The feedback loop that stops the set going stale, what to run it against in week one, and how it becomes the most portable description of your judgment you have ever had.

Learn directly from Jason

Jason Prunty

Jason Prunty

Product design leader, UX professor, writes Designing Intelligence.

School Of Visual Arts
Thomas Jefferson University
SigFig
Billtrust
WCG
See all products from Jason

Who this workshop is for

  • Senior and staff PMs who ship specs, and now prototypes, and keep finding the assumption they missed two weeks later, as rework.

  • Product designers who generate a rationale in seconds, ship it close to as written, and could not say which decisions in it were theirs.

  • Product and design leads who are the quality gate for everything their team ships with AI, and want one shared standard, not five private.

Prerequisites

  • You already use AI at work weekly

    You generate real work with it. You do not need to have named what is off about the output yet, that is the first thing we do.

  • One before-and-after pair

    A draft plus your edited version of it. This is the raw material your standards get extracted from, so it matters most.

  • One artifact you were not happy with

    A spec, PRD section, or design rationale you generated recently and had to rewrite. You will work on that one.

What's included

Jason Prunty

Live sessions

Learn directly from Jason Prunty in a real-time, interactive format.

The Opinion Layer starter kit

A five-part instruction set with an extraction prompt for every section: context, what good looks like, what you always reject, standing constraints, and how you want options handed to you. Each prompt pulls the answer out of work you have already done.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Your working instruction set

Not a template you take home to fill in later. You build yours during the session, against your own work, and it runs before you leave.

A completed gate map

Your own process, marked with what gets proposed to you, what gets decided by you, and what the model should never touch. One page, filled in during the session.

A scaffold for the next one

One page for building an instruction set for a different kind of artifact, without me in the room.

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$650

USD

Nov 5
·

11:30am–3pm EST

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