Debbie Levitt

Debbie Levitt

332 Subscribers

Decades in product and service strategy, CX & UX. Change agent. Problem finder and solver.

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Debbie Levitt The Mary Poppins of CX, strategy, and PMF.

Debbie Levitt, MBA, CPIC, ACC is the CXO of Delta CX. She’s a Customer and User Experience (CX/UX) Strategist, Researcher, Service Designer, innovator, and change agent. She specializes in reconnecting companies with their target audiences to boost satisfaction, conversions, retention, and growth. Focusing on product and service strategy, she identifies and solves problems and their root causes.

In addition to her six published books about business and work, Debbie writes articles on her RBeforeD Medium publication, and has over 1,000 videos on YouTube across two channels (Delta CX, and the newer channel, Delta CX Hive). “Atomic Product-Market Fit” is her latest book, published in Feb 2026.

She offers corporate training as well as individual and team coaching.

Alumni reviews

AI and Excellent Research for Conversion, Retention, Growth, and PMF

This course was great. Debbie brought a lot of practical knowledge and lived experience to the sessions and was highly responsive to questions and able to adapt in the moment to the needs of the cohort. A real useful hands-on deep dive that gave me confidence to try this skill out on my own.
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Caitlin

AI & Research - Cohort 02
Web & UX Librarian · University of Victoria Libraries

AI and Excellent Research for Conversion, Retention, Growth, and PMF

Highly engaging course on how to use AI as a thinking partner in UX research, with plenty of goodies (Debbie's book, her Claude skills) included. Debbie presents the topics with clarity, enthusiasm, and a spirit of collaboration. The live examples walking through real research allowed us to see the skills in action and also understand how we can apply everything to our own work.
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Eileen

AI & Research - Cohort 02
Senior UX/UI Designer · eduki

AI and Excellent Research for Conversion, Retention, Growth, and PMF

Claude Skill and approach to reviewing AI outputs helped me think more clearly about where AI can support research.
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Rakshith

AI & Research - Cohort 02
UX/UI Designer · Neoitek Solutions

AI and Excellent Research for Conversion, Retention, Growth, and PMF

AI is the hot topic right now and Debbie generously shared the work she has been perfecting over the last few years to give the rest of us a jump start as we start diving into the world of AI to assist with our own UX Research.

Laconya

AI & Research - Cohort 02
Sr. UX Researcher · Transamerica

AI and Excellent Research for Conversion, Retention, Growth, and PMF

The course systematically challenges assumptions that are widespread enough to feel like best practice - on PMF metrics, hypothesis-driven work, and what it actually means to use AI effectively - backing every argument with evidence. The practical insights are equally valuable, surfacing blind spots most practitioners don't know they have until the damage is done. Particularly thought-provoking was the argument that skipping research rarely saves time; it just delays the inevitable. Thorough, intellectually honest, and delivered with warmth and humour. Highly recommended.
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Kasia

AI & Research - Cohort 02
Senior Product Designer · HeyJobs