
Deborah Choi
Helping pre-seed & seed founders raise without relying on warm intros.
For founders who want private strategic support as the raise evolves.
Across five 60-minute sessions, we’ll work through the decisions that matter most to your fundraise as they happen: investor targeting, positioning, narrative, outreach, materials, investor feedback and how to adjust your strategy once you are in market.
There is no fixed curriculum. The work follows your company, your raise and what is happening in real time.
This can include:
fundraising strategy and sequencing
investor positioning and targeting
pitch deck and investor narrative
identifying and prioritising the right Angels and funds
outreach strategy and messaging
reviewing investor feedback and adjusting your approach
navigating decisions that come up during the raise
The work is tailored to your company and where you are in the process. You won’t be following a generic fundraising programme.
Best for founders who:
are preparing for a pre-seed or seed raise
have started fundraising but are not getting enough traction
need more structure and accountability through the process
want an experienced outside perspective as the raise evolves
You’ll get
5 × 60-minute private sessions
sessions used within 6 months
focused feedback on relevant fundraising materials
clear priorities and next steps after each session
€1,600
EUR
Five private sessions for founders preparing to enter the market or navigating an active raise.