Build Your First Useful AI Tool With Claude
Deanna Leonard, MBA
AI Creative Strategy & Operations Leader
Turn one recurring business problem into a working AI tool
You may already use AI to draft emails, create content, or summarize information. But a useful output is not the same as a repeatable system.
In this hands-on course, you’ll bring one real business need and use the BUILD framework to turn your expertise into a working Claude-powered tool, workflow, or system. Across three live sessions, we’ll define what it must know, build the first version, test the output, add guardrails, and refine it until it is genuinely useful.
No coding or technical background is required. You’ll leave with a functioning prototype, a reusable build process, and the confidence to create the next one. Support continues between sessions inside our private, one-month WhatsApp Build Lab.
What you’ll learn
Bring one real business need and leave with a working AI tool, plus the confidence and process to build the next one.
Identify what to build by choosing a recurring problem that is useful, specific, and achievable.
Define who the tool will benefit, what it must know, and what a successful result should look like.
Complete your BUILD brief and use Deanna’s opening prompts to start the project correctly.
Turn your BUILD brief into a working Claude-powered tool, workflow, or repeatable system.
Give Claude the right expertise, files, examples, context, and instructions without relying on one magical prompt.
Follow the actual prompts Deanna used to build The Impact Stage system, then adapt the process to your own project.
Test your prototype for accuracy, consistency, usability, and real-world value.
Diagnose weak outputs, add guardrails, and decide where human judgment and approval belong.
Polish the experience and create a clear roadmap for improving, sharing, or implementing your tool.
Learn directly from Deanna
Deanna Leonard, MBA
AI Creative Operations Lead, MBA, educator & Fortune 500 creative catalyst
Who this course is for
Nontechnical professionals, consultants, coaches, and creative leaders with expertise and a recurring problem they want Claude to solve.
Business owners and team leaders ready to move beyond one-off prompts and create a dependable workflow their work can reuse.
AI-curious professionals who need structure, guidance, and feedback to turn a useful idea into something that works.
What's included
Live sessions
Learn directly from Deanna Leonard, MBA in a real-time, interactive format.
BUILD workbook and templates
Use the same framework, prompts, and checklists to build again after the course.
One-month WhatsApp Build Lab
Share progress, ask questions, troubleshoot, and join live group check-ins with Deanna.
Recordings and lifetime access
Revisit every live session and course resource whenever you need a refresher.
The Impact Stage Prompt Library
Receive the complete prompt sequence Deanna used to plan, build, troubleshoot, refine, and create repeatable outputs for The Impact Stage.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Course syllabus
Week 1
Sep
12
Session 1: Blueprint the Right Build
Week 2
Sep
19
Session 2: Build Your Working Prototype
Schedule
Live sessions
1 hr / week
Three 1-hour live build sessions, held weekly, with demonstrations, guided work, and group troubleshooting.
Sat, Sep 12
4:00 PM—5:00 PM (UTC)
Sat, Sep 19
4:00 PM—5:00 PM (UTC)
Sat, Sep 26
4:00 PM—5:00 PM (UTC)
Projects
1 hr / week
Build and refine your own Claude-powered prototype between sessions using the BUILD brief and feedback.
Async content
1 hr / week
Complete the workbook, prepare files and examples, test outputs, and use the checklists to strengthen your system.
Frequently asked questions
Maven for Teams
Reimbursement
Get your company to pay
Everything L&D needs: email template, receipts, and certificate of completion.
Get reimbursedTeam discount
Learn with your teammates
Save 20%+ when 2 or more teammates enroll in the same cohort.
Save 20%+ with a teamPrivate cohort
Run a cohort for your org
A dedicated cohort with a custom schedule and curriculum, tailored to your team.
Book a private cohort$397
USD