The Billion Person Focus Group® — Find the Insights Your Research Misses
Abi Awomosu
AI Research Leader •Ex-Meta, Uber, Apple
See what your market really needs—before you build, launch, or scale.
Most leaders don’t struggle with ideas or access to data. They struggle with knowing what matters before it’s obvious — or too late.
Most AI research courses teach extraction: summarize quicker, automate the asking. But AI doesn’t know what’s true. It knows what’s likely. Treat it like a truth machine and you get research slop at scale — confident outputs, weak evidence.
The Billion Person Focus Group® does the opposite: you use AI as a listening partner to access patterns from places where people speak honestly—across public and internal evidence streams: forums, comments, support tickets, sales calls, product data. Triangulate. Bring receipts. Then hand off what you find to surveys, interviews, tests, or experiments.
Discovery first. Validation second.
This isn't "move fast and break things." It's see first—build once.
In two days, you’ll apply this to a real high-stakes decision and leave with:
Visual market landscape maps
3–5 decision-ready hypotheses
A ready-to-run Listening OS (agents + workflows + cookbooks) — customized to your market/clients
A validation plan you can run on Monday
And you keep the system — for the next launch, the next client, the next pivot.
See first — build once.
What you’ll learn
Discovery first. Validation second. Use AI to find real human signal, triangulate with receipts, then hand off to research or testing.
Deploy the Billion Person Focus Group Mapper agent on any market
Locate Reddit threads, Discord servers, TikTok comment clusters, and niche forums where people speak openly
Distinguish between online spaces where people perform and spaces where they tell the truth
Recognize independent convergence (many people, no coordination, same solution = unmet need)
Detect workaround proliferation (when people hack together the same solution = market gap)
Learn what a real early signal looks like—and what’s just noise
Use deep listening and linguistic analysis to uncover hidden emotional drivers. Identify unmet desires, tensions, that surveys miss
Move from assumed customer types to unexpected market territories
See case studies where this method revealed hidden markets traditional research failed to detect
Create visual market maps showing how people actually organise themselves
Design AI personas grounded in real language, emotions, and workarounds—not demographics
Generate messaging frameworks using the language your market already uses
Analyse thousands of conversations in minutes while retaining nuance
Learn where not to listen: platform-specific heuristics for high-signal spaces. Use built-in prompts to detect bot/slop contamination
Apply ethical observational research principles: listening without extraction or manipulation
Learn frameworks you can apply to any market—not just one project. Get expert feedback on your work in Session 2
Leave with tested agents, documented frameworks, and confidence in the method
Walk away with a system you can deploy the next time you’re making a high-stakes decision
Learn directly from Abi
Abi Awomosu
AI Research Leader • Ex-Uber, Meta • Bestselling Author of 'How Not to Use AI'
Who this course is for
Strategic Leaders (Consultants, Heads of Marketing, Product, or Strategy) who need to find new market opportunities and de-risk major bets.
Entrepreneurs and Innovators who need to find their niche, understand their core customer, and build a product with a built-in audience.
Senior Practitioners (Designers, Marketers, Strategists, Researchers) who need to validate new concepts against real, unmet human needs.
Prerequisites
Access to AI Chatbots (preferably Claude, Perplexity, Gemini or Manus)
Our methodology uses AI agents (prompts). You'll need an account with ChatGPT, Claude, or a similar tool. A paid subscription is preferred.
Some familiarity with creating Custom GPTs
Experience with using Custom GPTs or equivalent. Don't worry if you're not an expert; we'll give you the templates and walk you through it.
What's included
Live sessions
Learn directly from Abi Awomosu in a real-time, interactive format.
The Billion Person Focus Group® Masterclass (6 Hours Over 2 Days - $850 value)
Join Abi for an intensive 2-day masterclass where you'll move from understanding the BPFG methodology to building your own custom listening system. Day 1: "How to See." Day 2: "How to Build." Leave with a working framework ready to deploy.
★ Bonus — Post-Masterclass Self Study Content, Prompts and Agents ($497 value)
Go deeper on your own timeline with 40+ hours of immersive self-paced content. Access a complete library of 500+ ready-to-use prompts, data visualization cookbooks, agent tools, and proprietary frameworks. Everything you need to build and scale your listening system.
★ Bonus — Complimentary Repeat Access to Next Cohort ($850 value)
Immersive learning works best with repetition. Attend the next masterclass cohort at no additional cost to deepen your understanding, catch what you missed, and strengthen your practice.
★ Bonus — Direct Access: 1:1 Coaching Session with Abi ($500 value)
Book a personalized session to get your specific questions answered or receive direct coaching on building your custom listening system. Apply the methodology to your exact business challenge with expert guidance.
Lifetime Access to New 'The Underground' Builder Community ($350 value)
Join a curated community of practitioners—solopreneurs, consultants, leaders, researchers, creatives, designers, ethicists, and changemakers—who collaborate, share insights, hire each other, and build partnerships. Your network becomes your competitive advantage.
AI-Powered Custom Billion Person Focus Group Builder Tool
Your personal AI assistant that helps you design and deploy a custom listening system tailored to your specific domain, clients, and business challenges. Pre-configured with the BPFG methodology—ready to scale your insights immediately.
24/7 Access to your own AI Course Learning Companion
Your always-available AI companion and mentor that walks you through the BPFG methodology step-by-step. Ask your own questions, understand the reasoning behind each phase, and get personalized learning recommendations tailored to your goals.
Lifetime Access to All Course Materials & Recordings
Revisit the masterclass recordings, workbooks, slides, and all resources whenever you need them. Your learning investment never expires—reference the methodology for years to come.
Certificate of Completion
Earn a recognized credential from Maven that demonstrates your mastery of the BPFG methodology. Share on LinkedIn, your website, or with clients to establish credibility and attract opportunities.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
2 live sessions • 10 lessons
Week 1
Feb
21
Billion Person Focus Group® Masterclass 1: How to See
Masterclass 1 Agenda: How to See
Feb
22
Billion Person Focus Group® Masterclass 2: How to Build
Masterclass 2 Agenda: How to Build
Free resource
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Create AI Personas and Focus Groups that Drive Revenue
Build Authentic AI Personas that Resonate
Craft dynamic, AI-powered personas that truly reflect your target audience's needs, motivations, and desires.
How to Use Internet Data as Your Billion-Person Focus Group
Uncover hidden customer insights that traditional research methods miss, and use them to fuel revenue growth.
Watch AI in Action: A Real-Time Demo
See a live demo of how to build and run AI focus groups, transforming raw data into revenue-generating insights.
Schedule
Live sessions
6 hrs / week
Session 1: 3 hours (Saturday morning/afternoon) Session 2: 3 hours (Sunday morning/afternoon)
Sat, Feb 21
4:00 PM—7:00 PM (UTC)
Sun, Feb 22
4:00 PM—7:00 PM (UTC)
Projects
2 hrs / week
Homework: 2-4 hours (Saturday afternoon/evening, at your pace)
Post Masterclass Self-Paced Content
2-3 hrs / week
40+ hours of self-paced content that can be done on your own timeline.
What is a Billion Person Focus Group®
The Billion Person Focus Group® is my proprietary methodology for finding authentic market intelligence at scale. Traditional focus groups ask 8-12 people what they think in a room. They perform. They give polite answers. You get surface insights. The BPFG methodology is different: it systematically analyzes thousands of authentic conversations already happening on Reddit, Discord, TikTok, and niche forums—where people share what they actually tried and hated, what they're ashamed of, what they're desperately searching for.
See what it reveals:
The Underground AI Creativity Revolution
https://insightmate.github.io/ai-creativity-viz/
Six creator archetypes. 120 use cases. Four survival territories. Mapped from authentic conversations online. This is what the underground creator economy actually looks like—not what tech companies build for.
The Emotional AI Dark Web
https://insightmate.github.io/emotional-ai-network-dataviz/emotional-ai-network-dataviz.html
100+ use cases from "3AM Crisis Companion" to "ADHD External Brain." Mapped from thousands of real comments. Every node is a product opportunity. Every cluster is a market screaming for solutions that see and hear the real human needs
★ Bonus — Post Masterclass Self Study Guides, Agents and Prompts ($497 value)
Your enrollment includes my complete, self-paced data collection system—the perfect complement to the live masterclass.
The live masterclass teaches you the AI-powered analysis and strategy. This bonus course teaches you the "scrappy," systematic method for finding and collecting the high-quality, authentic data in the first place.
This multi-module course includes:
The Six Data Territories (The Map): A complete strategic map of the data landscape, from "Cultural Pulse Monitors" to "Hidden Interactions". You'll learn where to look to get the right insights.
The Complete Data Source Prompt Bibles: A deep-dive reference library for each of the six territories, packed with prompt bibles, tools, and "how-to" guides for sources like Reddit, Discord, and more.
The Data Forager's Toolkit (The Skills): Learn the "Five Digital Senses" framework, master the "lost art of Boolean search" (your "scrappy API"), and get guides for "Agentic Research" with tools like Perplexity Gemini, ChatGPT and Claude deep research.
Frequently asked questions
$997
USD