The Billion Person Focus Group® — AI Market Intelligence for Leaders
Abi Awomosu
Insights Leader • Ex-Meta, Uber, Apple
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3 people enrolled last week.
Stop guessing what your market wants. Use AI to see what drives their decisions.
Strategic decisions require deep, current market intelligence – not just another dashboard.
Surveys tell you what people claim they want, not what drives their real behaviour.
Focus groups and interviews capture performative answers.
Dashboards show what happened, not what’s emerging.
The result? You’re betting on products, messaging and strategy with a partial view of your market, while competitors who see the full picture move faster.
Right now your customers are having unfiltered conversations on platforms like Reddit, Discord and TikTok – revealing what they actually need, fear and want. These are the patterns that predict market shifts. You just need a system to decode them at scale.
The Billion Person Focus Group® Framework teaches you to analyse internet culture using AI + digital ethnography + cultural insight – the same methodology I used to advise founders, Fortune 100 executives and teams at global tech companies.
In two days, you’ll master the system and apply it directly to your market.
You’ll walk away from this masterclass with strategic insights you can act on Monday – and a repeatable framework for turning cultural signals into competitive advantage.
What you’ll learn
Stop guessing. Start listening. Learn the AI-powered research system for finding the deep, human-centered insights that drive real strategy
Deploy the Billion Person Focus Group Mapper agent on any market
Find Reddit threads, Discord servers, TikTok comments, niche forums where honest conversations happen
Distinguish between where people perform (LinkedIn) and where they tell truth (3 AM Reddit)
Recognize independent convergence (many people, no coordination, same solution = unmet need)
Detect workaround proliferation (when people hack together the same solution = market gap)
Distinguish one person's opinion from an emerging market pattern
Discover what people actually mean beneath surface language—the buried emotions, unmet desires and shadow truths that surveys never capture
Move from "I think there are 5 customer types" to "Here are 3 unexpected territories the market actually organized itself into."
See case studies of how this method discovered market structures (e.g., survival/strategic modes) that surveys completely missed.
Build 'discovery tools' that map the market and reveal market gaps and where people immediately locate themselves and feel understood.
Design authentic AI personas from authentic needs: real language patterns, shadow emotions, and current workarounds—not demographics.
Generate messaging frameworks that resonate by speaking in the 'void languages' your market already uses, not corporate speak.
Apply depth at scale: analyze thousands of conversations in minutes (not months) without losing the nuance or human complexity.
Understand the community intelligence framework: learn to spot power dynamics, meaningful silences, and what gets suppressed in each space.
Maintain research ethics through observational intelligence (listening, not extracting) and understanding without manipulation.
Learn systematic frameworks you'll use for years—not just for one market, but developing the skill to research any market, any time
Get expert feedback on your work in Session 2, proving the methodology's value for your specific domain.
Build repeatable capability: walk away with all frameworks documented, agents tested, and confidence proven through application.
Learn directly from Abi
Abi Awomosu
Insights Expert • Ex-Uber, Meta • Bestselling Author of 'How Not to Use AI'
Who this course is for
Strategic Leaders (VPs, Heads of Marketing, Product, or Strategy) who need to find new market opportunities and de-risk major bets.
Entrepreneurs and Innovators who need to find their niche, understand their core customer, and build a product with a built-in audience.
Senior Practitioners (Designers, Marketers, Strategists, Researchers) who need to validate new concepts against real, unmet human needs.
Prerequisites
Access to AI Chatbots (preferably Perplexity, Gemini and Claude)
Our methodology uses AI agents (prompts). You'll need an account with ChatGPT, Claude, or a similar tool. A paid subscription is preferred.
What's included
Live sessions
Learn directly from Abi Awomosu in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Bonus content: The "Data Forager's Toolkit" self-paced mini-course
Self-paced mini course on "scrappy" ways to find data and a deep-dive library of prompts, tools, and guides for every territory.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
2 live sessions • 7 lessons
Week 1
Dec
13
Live Masterclass 1: Discovering Authentic Market Conversations
The Methodology and the Craft
Dec
14
Live Masterclass 2: From Market Intelligence to Action
The Translation & The Business Case
Free lesson
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Create AI Personas and Focus Groups that Drive Revenue
Build Authentic AI Personas that Resonate
Craft dynamic, AI-powered personas that truly reflect your target audience's needs, motivations, and desires.
How to Use Internet Data as Your Billion-Person Focus Group
Uncover hidden customer insights that traditional research methods miss, and use them to fuel revenue growth.
Watch AI in Action: A Real-Time Demo
See a live demo of how to build and run AI focus groups, transforming raw data into revenue-generating insights.
Schedule
Live sessions
4 hrs / week
Session 1: 2 hours (Saturday morning/afternoon) Session 2: 2 hours (Sunday morning/afternoon)
Sat, Dec 13
4:00 PM—6:00 PM (UTC)
Sun, Dec 14
4:00 PM—6:00 PM (UTC)
Projects
2 hrs / week
Homework: 2-4 hours (Saturday afternoon/evening, at your pace)
What is a Billion Person Focus Group®
The Billion Person Focus Group® is my proprietary methodology for finding authentic market intelligence at scale. Traditional focus groups ask 8-12 people what they think in a room. They perform. They give polite answers. You get surface insights. The BPFG methodology is different: it systematically analyzes thousands of authentic conversations already happening on Reddit, Discord, TikTok, and niche forums—where people share what they actually tried and hated, what they're ashamed of, what they're desperately searching for.
See what it reveals:
The Underground AI Creativity Revolution
https://insightmate.github.io/ai-creativity-viz/
Six creator archetypes. 120 use cases. Four survival territories. Mapped from authentic conversations online. This is what the underground creator economy actually looks like—not what tech companies build for.
The Emotional AI Dark Web
https://insightmate.github.io/emotional-ai-network-dataviz/emotional-ai-network-dataviz.html
100+ use cases from "3AM Crisis Companion" to "ADHD External Brain." Mapped from thousands of real comments. Every node is a product opportunity. Every cluster is a market screaming for solutions that see and hear the real human needs
BONUS: The "Data Forager's Toolkit" Self-Paced Course (A $499 Value)
Your enrollment includes my complete, self-paced data collection system—the perfect complement to the live masterclass.
The live masterclass teaches you the AI-powered analysis and strategy. This bonus course teaches you the "scrappy," systematic method for finding and collecting the high-quality, authentic data in the first place.
This multi-module course includes:
The Six Data Territories (The Map): A complete strategic map of the data landscape, from "Cultural Pulse Monitors" to "Hidden Interactions". You'll learn where to look to get the right insights.
The Complete Data Source Prompt Bibles: A deep-dive reference library for each of the six territories, packed with prompt bibles, tools, and "how-to" guides for sources like Reddit, Discord, and more.
The Data Forager's Toolkit (The Skills): Learn the "Five Digital Senses" framework, master the "lost art of Boolean search" (your "scrappy API"), and get guides for "Agentic Research" with tools like Perplexity Gemini, ChatGPT and Claude deep research.
Frequently asked questions
$497
USD
2 cohorts