For 20 years, I led insights teams at Meta, Uber, Google, and Apple. I saw firsthand that traditional research is excellent at capturing what people say, but often misses what they feel. It tells you what is happening, but not always why.

When generative AI emerged, I didn't see a "productivity tool"—I saw an intelligence partner. I founded Data, Art & Soul to build the system I'd always wished for: deep, human-centered research at the scale of the entire internet.

This masterclass is the direct result of that work. It's the proprietary, agentic AI methodology I built to decode collective intelligence: The Billion-Person Focus Group®.

My North Star is: "Stop trying to use AI better, become the type of human AI reveals new possibilities to."

This masterclass is the "how-to" for that philosophy.