Design Leadership at Scale: Executive

Rachel Kobetz

Chief Design Officer @ PayPal

Expand your impact and position design as a competitive advantage.

This advanced course equips senior design leaders to shift from tactical execution to strategic leadership. Learn to align design with business strategy, lead cross-functional transformation, and position design as a driver of innovation and growth.

What you’ll learn:

1. Evolve to strategic design leadership

Move beyond daily operations by aligning design with business objectives and leading with vision to shape company outcomes.

2. Connect design, business, and technology

Master the integration of business priorities, emerging technologies, and experience strategy to drive innovation, and influence C-suite decisions.

3. Lead organizational change

Cultivate a design-driven culture, scale teams, and advance maturity by positioning design as a strategic asset.

4. Transform product culture and scale design

Embed design across the product lifecycle, building systems that balance efficiency, creativity, and quality in fast-paced environments.

5. Design the future

Harness emerging technologies and new ways of working to elevate design as a differentiator and build your legacy as a future-ready leader.

Includes 2 Office Hours with Rachel for personalized guidance on your leadership challenges.

What you’ll learn

Shape the future of business. Develop the vision, strategy, and influence to make design a critical driver of transformation.

Position yourself as a strategic design leader by mastering business fluency and aligning design with organizational goals.
You’ll unlock new opportunities for executive-level roles and influence high-stakes conversations that shape the future of your career.

Learn how to connect design to measurable business outcomes, elevating your function as a key driver of business strategy.
By demonstrating the tangible impact of your team’s work, you’ll influence priorities, drive innovation, and secure greater investment.

Build strong relationships across the C-suite, foster cross-functional collaboration, and articulate design’s strategic value effectively.
You’ll craft a communication strategy that aligns with business goals and positions design as a critical component in key decisions.

This intensive two-week course is curated for senior leaders with demanding schedules.
Recorded sessions are available for flexibility, allowing you to review key lessons at your convenience.

Learn directly from Rachel

Rachel Kobetz

Chief Design Officer @ PayPal

Who this course is for

Senior Design Leaders taking on their first executive role. Ready to expand influence and lead design’s integration into business strategy.
Senior Design Executives leading large teams and portfolios. Leaders aligning design with business goals and scaling cross-functional teams.
Design C-Suite navigating rapid transformation and growth. Leaders using design to drive innovation and lead organizational change.