Business Skills for Product & Design Leaders
Corinna Stukan
Learn how to speak the business language
The business fluency course for product & design leaders.
Most product and design leaders I've worked with are smart, capable, and genuinely care about building great products. But when the conversation turns to revenue drivers, cost structures, or what's actually moving the needle for the business - they go quiet.
What I've learned after 17 years leading product, and now running my own FinTech company: this is not about having a business degree. It's a confidence and language gap.
Commercial acumen isn't about reading every line of a P&L. It's about understanding the core mechanics of how your business makes money - the key revenue drivers, who your most valuable customers are, and where the biggest costs sit. Get that right, and your product decisions sharpen, your roadmap ideas get heard, and your influence as a leader grows.
In this half-day workshop, we bridge this confidence gap. I've run this session with teams at Westpac, Visa, WooliesX and NZ Post - and the shift is immediate.
People who walked in saying "I'm not a numbers person" leave with a clear framework for understanding business metrics, a one-pager that connects their work to business strategy, and the confidence to walk into any commercial conversation and hold their own.
What you’ll learn
Leave with a clear one pager linking your product work to business metrics, and the confidence to walk into any commercial conversation.
Know which numbers matter and which are noise
Understand what your CEO and CFO are actually reporting on
Practise your learnings by unpacking real life company business updates
Learn how to understand what really matters in your business
Map the core revenue drivers, cost drivers, and customer value in your business
Learn the difference between product metrics and business metrics
Connect the dots between your team's output and company-level goals
Walk away with a completed one-pager aligning your team around business goals
Use a framework I've run with dozens of teams at Westpac, Visa, WooliesX and NZ Post
Learn how to translate product into business language
Use numbers in exec conversations without second-guessing yourself
Understand how to make product decisions that reflect business priorities
Learn how to present product ideas with data narratives that actually move the needle
Workshop agenda
Creating a business mindset
What it really means to be good in "commercial conversations" - and why this is the most timeless skill for your career and your team's impact.
How businesses make money
We unpack the core mechanics: revenue drivers, cost drivers, different business models on real examples - and how you can link customer value to it.
Business & product metrics that matter
Learn about essential business metrics every product and design leader should know - from CAC to LTV to thinking about cashflow of the business. Understand how product metrics link to those.
Reading business performance updates like an exec
We practice unpacking real company business updates, including examples from your businesses. You'll leave knowing what your CEO and CFO are actually looking at - and what to really look for.
Build your Metrics One Pager
The core exercise of the workshop. You'll build your own one-pager connecting your team's product metrics directly to your businesses' strategy - using a framework that works across industries.
Presenting & Speaking the business language
We practise how to take your business context into your next meeting, roadmap conversation or presentation and most importantly how to link your work clearly to get heard by leadership.
Learn directly from Corinna
Corinna Stukan
Product exec turned Fintech CEO. Amazon #1 Author & Speaker.
Who this workshop is for
Product Managers & Designers who get told "you need more business acumen" but have never been shown what that actually means in practice.
Product & Design leaders who build great products but freeze when asked to "explain the business impact".
Product leaders who often present roadmap recommendations to stakeholders but lack confidence in commercial conversations.
What's included
Live sessions
Learn directly from Corinna Stukan in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
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Frequently asked questions
Maven for Teams
Reimbursement
Get your company to pay
Everything L&D needs: email template, receipts, and certificate of completion.
Get reimbursedTeam discount
Learn with your teammates
Save 20%+ when 2 or more teammates enroll in the same cohort.
Save 20%+ with a teamPrivate cohort
Run a cohort for your org
A dedicated cohort with a custom schedule and curriculum, tailored to your team.
Book a private cohort$369
USD
1–5pm EST