Courses
Multi-day, guided programs to get real results
Course10 days

Designing Generative AI for conversations and content
Leverage your content and conversational UX expertise to design user-centered GenAI applications.
4.8(93)
·Aug 10 – Aug 19Course

Conversational observability: evaluating and improving your GenAI chatbot
You'll confidently design and implement the conversational observability lifecycle: collect, analyse, measure, experiment, improve.
View course
Alumni reviews
The program was incredibly insightful and has significantly deepened my understanding of conversational AI design. I particularly valued how Maaike laid out the steps of the design process in such a clear and logical sequence.
Thank you for a fantastic and highly practical course.
Claudia
Cohort 17
UX-Researcher · An Insurance
I highly recommend this course to anyone considering it! Maaike fosters such an engaging environment to dig into the latest AI landscape, and does a beautiful job building community and curiosity along the way. I walked away with helpful resources and a framework that immediately made me a better conversation designer.
Kira
Cohort 17
Knowledge Management Specialist · Patreon
I came into this course as cohort 17, not new to AI but with a lot of gaps from learning things in an unstructured way. Maaike fills those gaps without ever making you feel behind.
What makes this course worth it is honestly Maaike herself. She has a rare ability to simplify without dumbing down, and she genuinely cares that you understand, not just that you finish. The foundations she builds feel obvious in hindsight, which is always the sign of a great teacher.
This course is not a deep dive, but it is a strong launchpad. If you want to build on solid ground rather than keep patching things together as you go, start here.
Saru
Cohort 17
Digital Service Specialist · LG Electronics
Nice explanation. and an enthousiastic teacher
Hang
Cohort 17
Data analyst · Gemeente Leeuwarden
It was an absolute pleasure to have been part of this cohort. Maaike is an absolutely excellent trainer. She is a fountain of knowledge and an expert in her field. There was a good amount of content which provided both theory and practical hands on knowledge into the world of Generative AI, system & chain prompting, workflow breakdowns for building RAG agents etc. . That alone was enough to get me started. As a cherry on top, I've been inspired by my cohort. They've sparked new motivation and ideas to apply to my own work. I've had ideas that I thought were maybe out of reach but I learned that some folks have already got started to work on them! That's exciting. I will take some time to absorb all my learnings and then will look forward to going back over the material for anything I missed.
Nat
Cohort 17
Tech Consultant CS Ops (CX, KM) · Babbel GmbH
