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Maaike is great!! This course was really what I needed.

Extremely valuable for anyone in content and conversation design who wants to understand how LLMs work, how to prompt effectively, and how to build a chatbot from scratch. Maaike explains complex concepts like tokens, embeddings and RAG in a way that even non-technical people can understand and apply. I came away immensely enlightened. Highly recommend!

The program was incredibly insightful and has significantly deepened my understanding of conversational AI design. I particularly valued how Maaike laid out the steps of the design process in such a clear and logical sequence. Thank you for a fantastic and highly practical course.

I highly recommend this course to anyone considering it! Maaike fosters such an engaging environment to dig into the latest AI landscape, and does a beautiful job building community and curiosity along the way. I walked away with helpful resources and a framework that immediately made me a better conversation designer.

I came into this course as cohort 17, not new to AI but with a lot of gaps from learning things in an unstructured way. Maaike fills those gaps without ever making you feel behind. What makes this course worth it is honestly Maaike herself. She has a rare ability to simplify without dumbing down, and she genuinely cares that you understand, not just that you finish. The foundations she builds feel obvious in hindsight, which is always the sign of a great teacher. This course is not a deep dive, but it is a strong launchpad. If you want to build on solid ground rather than keep patching things together as you go, start here.