Designing Generative AI for conversations and content
Maaike Groenewege
AI's Biggest fan & sharpest critic
This course is popular
5 people enrolled last week.
Start designing user-centered AI-applications
I took the feedback of 16 cohorts to completely redesign this course. The familiar foundations are still there, but I've added more real life examples from my own design practise, more RAG and and introduction into LLM evals: a technique to ensure your bot's quality.
3 core components
This course will give you an introduction into the three core components of a well-designed GenAI application: prompts, workflows and retrieval augmented generation. You'll learn theory, build small prototypes and explore GenAI tooling.
New: LLM-evals
I've now added a gentle introduction to LLM-evaluations: the way to monitor your AI's performance. After this course, you've created two evals that you can use straight away.
Bonus: CXD toolkit!
Take your learnings and turn them into conversation design skills that you can use in your own AI.
Small groups
Human connection is my core professional value. That's why I keep my courses small: just 15 participants. This way, we'll have enough time for real interaction, experimentation and learning together.
What you’ll learn
Leverage your content and conversational UX expertise to design user-centered GenAI applications.
Learn how to use user-task analysis to identify the relevant components of your GenAI design
Use the task-flow mapping canvas to outline your design and identify AI potential
Use the prompt & flow skill to map out your individual steps and prompts.
Learn human-centered prompting techniques to keep GenAI chatbots conversational and on topic.
Learn to design for proper question recognition and factual correctness (including a look at Jev!)
Learn to build flows, because yes, we still need them.
Learn different prompt techniques to take your RAG-chatbot more interactive, to the point and engaging.
Learn how to troubleshoot your RAG flow, identify problems and increase the accuracy of your retrieval
Learn how to monitor your chatbot's performance with LLM-evals
Learn how to write two basic evals and run them.
Take your learnings and turn them into skills that you can use with your own AI
Dream up your ideal convo log dashboard.
Learn directly from Maaike
Maaike Groenewege
Founder and independent consultant at Convocat BV
Who this course is for
Conversation designers who want to expand their current skillset so that they can design LLM-based and hybrid conversational interfaces.
Technical writers and knowledge base managers who are curious how GenAI can turn your static knowledge into interactive user support.
Content professionals who want to optimise their content workflows with Generative AI or want to move into a broader GenAI design role.
What's included
Live sessions
Learn directly from Maaike Groenewege in a real-time, interactive format.
Work with real AI tools and latest insights
We'll use software like Langfuse, Mindstudio, and Claude Code to build real prototypes. And I continously track new developments so you'll always be in the know of what's relevant for our profession.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Course syllabus
5 live sessions • 41 lessons • 7 projects
Week 1
Nov
2
Session 1 - Intro to prompt design
Session 1 - Prompting vs. prompt design, introduction to system prompts
Session 1 - Working with Langfuse, a mini video course
Session 1 - Tiny projects, prompts and excercises for you to try out
Session 1 - Turn your prompt into a Claude app, project or a CustomGPT
Nov
4
Session 2 - Prompting for conversation design and intro to RAG
Session 2 Prompting for conversation design
Session 2 - Working with Mindstudio & Surify co-build video
Session 2 - RAG - Retrieval Augmented Generation
Session 2 - Tiny projects and excercises for you to try out
Week 2
Nov
9
Session 3 - advance RAG and a gentle intro to evaluations
Session 3 - Advanced RAG & gentle intro to evaluations
Session 3 - A gentle intro to evaluations and Mindstudio build-along
Nov
11
Session 4 - beyond prompting: designing workflows
Session 4: Beyond prompting - designing workflows
Session 5: using AI for conversation design
Schedule
Live sessions
4 hrs / week
Mon, Nov 2
5:00 PM—7:00 PM (UTC)
Wed, Nov 4
5:00 PM—7:00 PM (UTC)
Mon, Nov 9
5:00 PM—7:00 PM (UTC)
Frequently asked questions
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