Community-Led Product Growth
Mark Tan
Director of Product & Community
A month-long masterclass on community-driven product building
Your community is already out there desperate for the product you’re building, but you haven’t found your early adopters or they aren’t sticking around. We’ll teach you everything that we know to help you discover your community in days or weeks, not months or years, then turn them into evangelists of your business.
We believe that community-driven growth is the future, and we're bringing together people who share the same interest. Build with your community. Find your 100 early adopters in 30 days.
What you’ll learn
Building your career in this new era of creator economy, gaming, and community-led products.
Analyze how the landscape is shifting from building products FOR the customers to building products WITH the customers.
Best practices of successful startups that took a community-driven approach
Common pitfalls and missed opportunities when you don't have your own community.
Mechanics and systems in place to make sure that you can collect, prioritize, and build a tight feedback cycle.
Create a community feedback cycle and get a more holistic set of recommendations.
Turn your customers into partners so you can get support based on their areas of expertise.
Sustain engagement and scale this relationship. We'll help you build a cadence of feedback, support, and engagement.
Retain and reduce churn by executing your retention plan.
Continue to scale the group and build your community plan for different stages.
Learn directly from Mark
Mark Tan
Director of Product & Community
Who this course is for
Tech Founders
You're a founder with a prototype or working product looking for a strong evangelist community. You may not be sure how to fin
Product Builders
You’re about to launch something new and want frictionless high-quality feedback on the product. We’ll save you time and en
Community Builders
You know how to build community but are not sure how to get support from your product, engineering, or leadership teams.
What's included
Live sessions
Learn directly from Mark Tan in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Course syllabus
Week 1
Bonus
Session 1: Intro to Community-Led Design
Session 2: Getting Feedback on Your Vision
Session 3: Finding and Welcoming Users
Session 4: Creating a Community Engagement Plan
Session 5: Gathering Group Feedback
Session 5: Gathering Group Feedback
Session 6: Prioritizing and Responding to Your Community
Session 6: Prioritizing and Responding to Your Community
Session 7
Session 8
Schedule
Live sessions
2 hrs / week
Projects
2 hrs / week
Async content
1 hr / week
Testimonials
- So excited to see Mark create this amazing course! It’s been such a pleasure to see these two natural community-builders in action through their engagement with On Deck, and I’m glad that they’re sharing their wisdom with others who are building community-driven products. Can’t wait for this!
Anthony Nardini
Program Director, On Deck First 50 Fellowship - Mark brings a strong perspective of the user community to the projects he oversees. Mark’s enthusiasm for looking to understand the customer and his involvement in projects are always with a positive attitude and interest in how to best define the best user experience. I highly recommend Mark.
Jason Levine
Senior Design Leadership at Amazon - Mark has a great passion for product management. His strong ability to organize information, attention to detail, strong project management skills, and experience in search and e-commerce, makes him a great asset for companies seeking platform optimization and user/community growth.
Lake Dai
VC LDV Ventures