Christina Garnett makes customer trust your competitive advantage

I started as a teacher, then spent a decade in social media, community, customer advocacy, and customer success, sitting at nearly every table the customer touches. That view showed me that trust lives less in how customers feel and more in the systems a company builds around them, which can be designed or left to fail. That became my work. I founded Customer Trust Infrastructure, a discipline that treats trust as something organizations design and maintain, and created the Customer Trust Equation as its tool. My research on customer anomie is published in the peer-reviewed journal Cogent Business & Management (Taylor & Francis). My book, Transforming Customer-Brand Relationships (Kogan Page), won the Independent Press Award, and my writing has appeared in Adweek, Forbes, and Campaign US.