The GTM Gap: Why Your Product Isn't Converting
Karina Karn
Fractional CMO
Your product isn’t converting, here’s why (and how to fix it)
Most products don’t fail because of lack of effort, they fail because of hidden gaps in positioning, messaging, and go-to-market.
You might be getting traffic, interest, or even signups, but something isn’t converting.
That’s because growth doesn’t come from isolated tactics, it comes from how perception, reach, and momentum work together as one system.
In this workshop, you’ll learn how to diagnose where your system is breaking, fix the gaps, and align your product with how buyers actually think and decide.
This is not about doing more, it’s about fixing what’s not working so your efforts actually translate into revenue.
What you’ll learn
You’ll go from unclear traction to an actionable path to turn your product into revenue.
Break down your funnel to identify where and why conversions are dropping.
Diagnose whether the issue is positioning, messaging, or GTM execution.
Clarify who your ideal customer is and what problem you truly solve.
Craft a positioning that clearly differentiates you and resonates instantly.
Map your customer journey and identify key decision points.
Design a GTM plan aligned with how your buyers actually discover and convert.
Simplify your core message so your value is clear in seconds.
Align your messaging with real customer pain points and desired outcomes.
Identify the highest-impact levers that directly influence revenue.
Eliminate low-value activities that don’t drive meaningful results.
Translate insights into a focused, step-by-step execution plan.
Define clear next actions to implement right after the workshop.
Learn directly from Karina
Karina Karn
Conversion, Funnel & Lifecycle Optimization for SaaS | CRO | Psychology Author
Who this course is for
B2B SaaS founders with traction but low conversion
Prerequisites
You have a product with some traction (users, traffic, or early customers).
You’re responsible for growth, marketing, or go-to-market decisions.
You’re willing to apply the frameworks directly to your business.
What's included
Live sessions
Learn directly from Karina Karn in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Course syllabus
Week 1
Diagnose, Position, and Fix Your GTM
Bonus
The Triple-Sail Framework™
Schedule
Live sessions
4-6 hrs
You’ll attend 2–3 live sessions and complete short practical exercises. Everything is designed to be high-impact and directly applicable to your business.
Practical exercises
1-2 hrs
Short, focused exercises to apply the frameworks to your own product and make real progress during the workshop.
Testimonials
Before working on this, we were getting traction but not converting it into revenue. This helped us clearly see where our positioning and messaging were breaking and what to fix first. We didn’t need more tactics. We needed clarity. And this gave us exactly that.
Alex Turner
Founder, B2B SaaSWe had a solid product, but our messaging wasn’t landing. This helped us simplify how we communicate our value and align everything with how our buyers actually think. It immediately changed how we approach growth.
Sophie Laurent
Head of MarketingWe were doing a lot, ads, content, outreach, but nothing was really moving the needle. This helped us cut through the noise and focus on what actually drives revenue. It gave us a clear direction we could execute on immediately.
Daniel Kim
Co-founder
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Frequently asked questions
$600
USD