Brand Designer & Strategic Storyteller
Design Systems & AI-Enablement


Using AI can feel very reactive: prompting, tweaking, and re-prompting, nudging outputs that never quite feel consistent, and spending more time (and tokens) trying to align them with your product's vision.
Like any new team member, AI needs onboarding: understanding your product's context, purpose, and values before it can contribute meaningfully. Do that once, and when done right, it stops starting from zero every time and starts helping your product evolve.
This is a hands-on course, not theory.
Every session pairs a live build with an exercise you run on your own product, so you leave each week with something you can use immediately. It's taught by practitioners with 15+ years designing and building with startups and big-tech organisations, distilled into methods you can apply to your work right away.
Along with the weekly session, there will be a dedicated Q&A where you can dive deeper into that weekβs topic.
You won't just know how to use AI: you'll have the methods, tools, and workflows to make it work with you, correcting less, evolving more.
Define what your product stands for, so AI has the context to know what you're actually building
See what a good design system and a strong Brand DNA contain, so you stop borrowing someone else's and start from your own
You leave with: a clear statement of your product's purpose, audience, and differentiation (your brand promise) and a skill for writing it
Turn your product's direction into living design guidelines, so AI has one source of truth to build from instead of guessing
Learn where a spec ends, and rules begin, so AI stops drifting and starts following your intent
You leave with: a structured design guideline and your first working rules
Understand when and where to provide AI with metadata for things like tokens, icons, and components.
Create skills for repeatable tasks so consistent output stops being a trial-and-error process.
You leave with: structured templates for structured context, AI-ready documentation, and your own personalized set of skills.
Build an agentic workflow that follows your design guidelines so you can scale without worrying about hallucinations
Understand how to preserve your knowledge graph as your product and team grow
You leave with: a personalized agentic workflow and a plan for keeping things aligned into the future

Brand Designer & Strategic Storyteller



Design systems & AI-enablement
Product managers and engineers
who are building with AI and want foundations and rules that keep results consistent
Founders, product and UX designers
who want AI to read their design decisions and build with intent
Brand owners and marketers
who want their vision translated into a strategic document that can help onboards AI
Live sessions
Learn directly from Chiara Aliotta & Eddie Machado in a real-time, interactive format.
Weekly Q&A
Join the instructors and dive deeper into the weekly topic. This is your opportunity to fill in any open questions you may have.
Community Slack channel
Join a community where you can discuss the content and learn from peers.
Your Brand promise
A living document with your product's purpose, audience, and differentiation. The foundational reference AI will use.
Documentation templates
Templates for structured rules, behaviors, and guidance AI can build from to make a product that feels intentional.
Skill templates
Templates to wrap repeatable tasks and prompts in order to get you consistent results every time.
Agent templates
Templates to create agents that help scale your product while leveraging your Brand promise and guidelines.
Lifetime access
Never worry about losing access to resources. When the course is updated, youβll have access to all new material.
Certification of Completion
If you donβt receive this, did you even take the course? Show it off to your LinkedIn network and watch your likes skyrocket.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
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9
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12
Live sessions
2 hrs / week
Hands-on 2 hour sessions with Chiara & Eddie where weβll break down each topic and work on tasks you can leverage in your day to day work.
Mon, Nov 2
4:00 PMβ6:00 PM (UTC)
Thu, Nov 5
4:00 PMβ5:00 PM (UTC)
Mon, Nov 9
4:00 PMβ6:00 PM (UTC)
Maven for Teams
Reimbursement
Get your company to pay
Everything L&D needs: email template, receipts, and certificate of completion.
Get reimbursedTeam discount
Learn with your teammates
Save 20%+ when 2 or more teammates enroll in the same cohort.
Save 20%+ with a teamPrivate cohort
Run a cohort for your org
A dedicated cohort with a custom schedule and curriculum, tailored to your team.
Book a private cohort$998
USD