About Caitlin
I was already using AI to get validated customer insights in half the time.
Then I discovered Claude Code—and cut it in half again.
But free tutorials only got me so far.
Outputs were fast and shallow.
So I spent months building systems that actually work: validated insights, automated workflows, evals that prove what's working.
I've stress-tested many of my insights systems with teams at YouTube, Canva, Meta, and Figma, and advise companies like Maze on getting better insights from their tools, behind the scenes.
This course is the best of what I've built—packaged in easy-to follow Claude Code lessons so you can skip months of thinking your insights were good enough (and finding out too late that they weren't).
Courses
Multi-day, guided programs to get real results

AI Customer Research Analysis for Designers, Researchers and PMs
Cut analysis time in half and uncover more powerful insights—without sacrificing quality or trust in your work.

Claude Code for Customer Insights
Get from scattered prompts to semi-automated systems that run with minimal time from you—and run evals to find what works best.
Lightning Lessons
Explore a new topic for free
Resources
Tools and downloads





