AI Customer Research Analysis for Designers and Researchers
Caitlin Sullivan
Ex-Head of UXR, Spotify Business/SYB
2026: AI isn't optional. It's a core tool - and most people haven't mastered it.
‼️ Revamped 2026 Curriculum + format.
Price will go up from Feb 1st 2026. Includes content updates from 2 future cohorts!
Is this you?
You’re sitting in front of a mountain of raw feedback—interview transcripts, survey results, and customer messages from multiple sources.
Your brain is fried from collecting it all, but the real challenge hasn’t even started yet: turning that pile into clear, actionable insights.
Stakeholders are emailing:
👋 “Where’s the analysis?”
👋 “When can we share this with the team?”
👋 "We need to decide about [product change] NOW."
-
You've been trying to use AI to speed things up, but it gave you results that didn’t feel reliable.
- Vague themes, out-of-context quotes, or flat-out fake "user insights."
- You have a constant fear that it missed something critical that *you* would have found.
- And after all the time spent, you decide to re-do the analysis manually anyway.
-
I’ve been there, too. 🙋♀️
If you’ve felt stuck in endless ChatGPT loops, redoing AI’s work, or wondering if there’s a better way—this is for you.
With the right knowledge and systems, AI stops being such a gamble and becomes an ally you can trust for faster - and more complete analysis.
What you’ll learn
Cut analysis time in half and uncover more powerful insights—without sacrificing quality or trust in your work.
Create repeatable AI-powered workflows to uncover relevant, reliable insights
Use my frameworks and guides to identify your challenge areas and integrate AI in your high-impact spaces
Learn to use agents to connect AI tools in cohesive multi-step insights workflows
Master specific prompting tactics that pull out the details in analysis that matter to YOU
Trigger AI to understand your needs, so days of tedious work turn into minutes of focused effort
Learn where to implement systematic quality checks efficiently
Use AI to challenge your own assumptions and sharpen your judgment
Spot hidden biases across analysis, from you or AI, for bulletproof final findings
Make bias checking a rapid, systematic inclusion (not a nice to have when time allows)
Learn to get deeper output than simple thematic synthesis
Spot the opportunities hiding in your data that a single human might overlook
Use my framework for running fast, consistent experiments with any AI tool
Get set up to run repeat benchmarking tests within trials so you're always up to date (and tests are always free!)
Fast-track learning when and how to best apply AI for research from my 100's of experiments
Reduce overwhelm by knowing where you can eliminate tasks with AI
Become your team's or client's valued advisor on AI for customer research
Learn directly from Caitlin
Caitlin Sullivan
Ex-Head of User Research, Spotify Business. 1000+ Hours Testing AI for Research.
Who this course is for
You’re expected to deliver actionable insights for product decisions fast, even when research isn't even your "main" job.
You're a Designer, Researcher or Product person spending hours digging through customer input, searching for insights that matter.
You’ve tried AI tools, but the results feel “meh.” Instead of saving time, they create more work -- and you're back to doing it yourself.
What's included
Live sessions
Learn directly from Caitlin Sullivan in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
UPDATED content for 6 months, included
That means you get content from *1-2 more cohorts* to stay up to date as AI changes what's possible.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Leave with an AI Prompt Library for continued guidance
Full of heavily testing multi-step workflows and individual prompts as gold standard examples of what works, for you to copy-paste or compare as you write your own.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
4 live sessions • 53 lessons • 3 projects
Week 1
Better Thinking About AI for Analysis
Prompting Essentials - Level Up Fast
Evaluating + Selecting the Right AI Tools
Preparing for Better Qualitative Analysis with AI
Mar
4
Advanced Prompting Skills: 10x Your Prompting + AMA
Schedule
Live sessions
1-2 hrs / week
Every live session pushes you to get from data pile to insights in 1.5 - 2 hours. You'll leave with workflows that you've tried and understand, and possibly a few hidden gems about your users.
Wed, Mar 4
4:30 PM—6:00 PM (UTC)
Wed, Mar 11
4:30 PM—6:30 PM (UTC)
Wed, Mar 18
4:30 PM—6:00 PM (UTC)
Wed, Mar 25
4:30 PM—6:30 PM (UTC)
Projects
1-3 hrs / week
You will have 3 projects that stack and drill in your skills week by week to get you running consistent, solid analysis that delivers reliable results by Week 4. Each project includes step-by-step guides.
Async content
1-3 hrs / week
Learn on your own timeline, around your schedule, with lessons marked as high priority vs. nice to have, plus BONUS materials for additional specific use cases you can return to anytime!
Testimonials
- I gained confidence on applying AI, as well as ideas for new areas where AI could be applied. I've struggled with some sort of mental bias or imposter syndrome when it comes to heavy AI use, and this course alleviated that (seeing a distinguished professional using AI with great results).
Ilkka Särkiö
Senior Product Manager at Supermetrics - We have been trying out a few prompts for the analysis of a quant. survey. Your input has been really helpful and important for us to get started!
Melanie Voelkle
Chapter Lead User Research at Lufthansa Group - Every single time I leave a session with Caitlin, I’m able to say to myself, “Ok. Great. I know exactly what to do now. Let’s go.”
Ewing Taylor
Senior Content Designer at Yubo - I really valued your level of detail on approaches, the why's and how's that are based on your extensive real world experience and research.
Gabrielle Iskander
Lead Product Designer - She provides excellent guidance…suggests approaches to take to have the most impact in the shortest time. Many times, I’ve been very thankful we’ve been able to lean on Caitlin’s experience & support rather than trying to re-invent the wheel and wasting time.
Olga Hörding
Head of UX Research & Design at ManyPets, ex-Typeform - Caitlin’s work was actionable and we could see the impact she had on the team right away. She has a thorough understanding of startup culture and corresponding challenges.
Loıc Tse
Product Manager at Relive
⭐️ More Student Reactions ⭐️
Frequently asked questions
€950
EUR