I've spent 14+ years helping companies crack the power of customer insights—as a strategist, marketer, designer and researcher - and lately, as a guide to integrating AI into customer research.

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Why trust me?

1. I run AI training with teams at Fortune 500 companies and top scale-ups. (Canva, YouTube, Volvo and more)

2. I've run 1000+ hours of AI tests on customer research tasks.

My newsletter subscribers from companies like Shopify, Spotify, and Asana rely on my guidance and test examples for their team's biggest AI decisions.

3. Maze hired me as an advisor to improve their behind-the-scenes prompting for top quality analysis results for all customers.

As a result of many test hours and working with the world's top teams, I’ve cracked what makes the most difference when using AI for research.