Jamey Gannon

Jamey Gannon

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Jamey is a creative director and DTC founder with nearly a decade of experience.

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Jamey Gannon will help you use AI like a creative director

Hi — I’m Jamey. I’ve been a designer since I was 15 and now work with early-stage companies shaping brands and creative direction.

Over the last few years, generative AI became part of that work. I went from curiosity to delivering full brands and campaigns built entirely with AI-generated assets that actually held up in the real world.

My mission is to change how creatives use AI— to treat it as an extension of the instincts they already have: direction, judgment, and iteration, instead of guesswork and panic.

If you know AI is here to stay, but you don’t want to lower your standards just to keep up, I'm the coach for you.

Previously worked with
Meta
Google
Adobe

Alumni reviews

Learn to Control AI like a Creative Director

The course taught me tangible methods for building what I envision (though still not 100%, due to the limitations of LLMs and the non-deterministic nature of AI), but at least now I know where and how to start. Jamey provided a wealth of materials that are genuinely useful and worth revisiting again and again. To get the most out of the course, dive deep into the homework and ask questions during the live sessions.
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Kana

Cohort 03
Product designer · --

Learn to Control AI like a Creative Director

This course has shown me how to use AI as a system and has given clear tools for how to control the process. I didn't have a lot of experience with AI before this course and in this short time I honestly feel confident that I can produce any project I need at a professional level. Wonderful, very useful and very well-structured course.
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Anna

Cohort 03
- · -

Learn to Control AI like a Creative Director

I really enjoyed this course from start to finish. Coming in with no AI background, I learned so much more than I expected and gained a completely new perspective on how these tools can be used creatively. One of my favorite parts was seeing everyone else's work. The quality of the projects was outstanding, and I found them genuinely inspiring. It was amazing to see how each person interpreted the same brief in a completely different way.
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Andrea

Cohort 03
Art Director and Brand Manager · No company

Learn to Control AI like a Creative Director

I loved the course and learned a lot. I'd previously experimented with generative visual AI on my own, but it can be a pretty confusing and frustrating experience. It's hard to get consistently good results without a structured process, and Jamey has that method-based approach nailed down. She was also incredibly helpful and generous with her advice. The course gave me the tools I needed to finally feel like I could use AI as a tool rather than a random toy and I would recommend it to any creative professional who wants to add AI to their toolbox!
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Tim

Cohort 03
Designer · Freelancer

Learn to Control AI like a Creative Director

Highly valuable. I learned a lot, and recommend it. A pity that the content in module 4 is still not updated. The live coaching sessions could have been more structured as well.

Julio

Cohort 03
Officer · International institution