AI is here to stay. The real question is how you make yourself visible in a world where algorithms, automation, and endless noise dominate. The answer lies in building a brand that starts with your story and grows into a strategy you can sustain.
We begin by working on the foundations of your narrative. You’ll learn why stories cut through better than any algorithm, how to use frameworks like the ARC Method (Authenticity → Resonance → Credibility), and how to turn your lived experiences into leadership themes that resonate. Along the way, you’ll define your values, identify your archetype, and develop a brand compass that gives you a clear direction.
What makes this course different to others focused on building your brand?
We teach you to use AI as an amplifier for your authentic voice while giving you a framework to keep your brand evolving over time.
In an era defined by automation, noise, and algorithmic influence, your story is your strongest signal - learn how to lead with it.
Refining tone, identifying themes, and repurposing content
Tools for planning and scheduling so you can stay consistent
Ethical guidelines to ensure your brand feels human, not automated
A framework to refresh your story as you and your industry change
Ways to listen to your audience and adapt your message
Practical exercises to test and refine your approach over time
A purpose-driven narrative rooted in your experiences
A set of values, an archetype, and a brand compass to guide decisions
Clear messaging pillars and a channel strategy that fits you

From medical student to prisoner to AI ethicist to CEO - a story worth hearing.
🌱 The Career Pivoter: You’re moving into a new chapter—and want your brand to reflect your evolution, not just your past.
🧠 The Emerging Thought Leader:
You’re ready to turn your lived experience into a clear, credible, and compelling brand voice.
👩💻 The Visionary Founder:
Building more than a business—you want your story to fuel a movement and a message that scales.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
2 live sessions • 6 lessons • 2 projects
Mar
31
Apr
2
Live sessions
3 hrs / week
Tue, Mar 31
9:00 AM—1:00 PM (UTC)
Thu, Apr 2
11:00 AM—3:00 PM (UTC)
Projects
1 hr / week
Async content
1 hr / week
Maven for Teams
Reimbursement
Get your company to pay
Everything L&D needs: email template, receipts, and certificate of completion.
Get reimbursedPrivate cohort
Run a cohort for your org
A dedicated cohort with a custom schedule and curriculum, tailored to your team.
Book a private cohort