Build an AI-Driven Purpose-Led Brand

Sobanan Narenthiran

CEO Breakthrough Social Enterprise

Create a personal brand that doesn’t just survive the AI era, but leads in it.

AI is here to stay. The real question is how you make yourself visible in a world where algorithms, automation, and endless noise dominate. The answer lies in building a brand that starts with your story and grows into a strategy you can sustain.

We begin by working on the foundations of your narrative. You’ll learn why stories cut through better than any algorithm, how to use frameworks like the ARC Method (Authenticity → Resonance → Credibility), and how to turn your lived experiences into leadership themes that resonate. Along the way, you’ll define your values, identify your archetype, and develop a brand compass that gives you a clear direction.

What makes this course different to others focused on building your brand?

We teach you to use AI as an amplifier for your authentic voice while giving you a framework to keep your brand evolving over time.

What you’ll learn

In an era defined by automation, noise, and algorithmic influence, your story is your strongest signal - learn how to lead with it.

  • Refining tone, identifying themes, and repurposing content

  • Tools for planning and scheduling so you can stay consistent

  • Ethical guidelines to ensure your brand feels human, not automated

  • A framework to refresh your story as you and your industry change

  • Ways to listen to your audience and adapt your message

  • Practical exercises to test and refine your approach over time

  • A purpose-driven narrative rooted in your experiences

  • A set of values, an archetype, and a brand compass to guide decisions

  • Clear messaging pillars and a channel strategy that fits you

Learn directly from Sobanan

Sobanan Narenthiran

Sobanan Narenthiran

From medical student to prisoner to AI ethicist to CEO - a story worth hearing.

See all products from Breakthrough

Who this course is for

  • 🌱 The Career Pivoter: You’re moving into a new chapter—and want your brand to reflect your evolution, not just your past.

  • 🧠 The Emerging Thought Leader:

    You’re ready to turn your lived experience into a clear, credible, and compelling brand voice.

  • 👩‍💻 The Visionary Founder:

    Building more than a business—you want your story to fuel a movement and a message that scales.

What's included

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

Your purchase is backed by the Maven Guarantee.

Course syllabus

2 live sessions • 6 lessons • 2 projects

Week 1

Mar 30—Apr 2

    Mar

    31

    The Inner Narrative (Story & Meaning)

    Tue 3/319:00 AM—1:00 PM (UTC)

    Module 1 – The Inner Narrative: Story & Meaning

    4 items

    Apr

    2

    The Outer Strategy (Message & Movement)

    Thu 4/211:00 AM—3:00 PM (UTC)

    Module 2 – The Outer Strategy: Message & Movement

    4 items

Schedule

Live sessions

3 hrs / week

    • Tue, Mar 31

      9:00 AM—1:00 PM (UTC)

    • Thu, Apr 2

      11:00 AM—3:00 PM (UTC)

Projects

1 hr / week

Async content

1 hr / week

Frequently asked questions

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Reimbursement

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Private cohort

Run a cohort for your org

A dedicated cohort with a custom schedule and curriculum, tailored to your team.

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