Beyond Pretty Dashboards: Data Storytelling for Marketers & Leaders
Bruno Felix
Data Storyteller | Microsoft
AI generates insights. Only humans make them matter.
We live in the most data-rich era in history. AI tools can analyze millions of rows in seconds, generate charts, summaries, and insights on demand. And yet, most presentations still fall flat.
Marketers and leaders sit in rooms with great data and walk out without a decision. Not because the analysis was wrong. Because the story wasn't there. The gap between presenters and their audience is getting wider as data gets more accessible and easier to work with.
I've spent 15 years inside those rooms, presenting to audiences ranging from technical teams to C-level executives across international companies and industries.
The problem was never the data. It was always the gap between what the analyst knew and what the audience could actually hear and act on.
This course gives you the framework, the language, and the real-world practice to close that gap. You'll learn how to diagnose your audience's data literacy, translate your insights into decision language, and walk into any leadership meeting with a story that actually moves people.
What you’ll learn
Walk into your next presentation with a clear story, not just data, and get the actionable outcome you've been waiting for.
Learn why most presentations fail before the first slide is built
Framework for aligning your data to the decision leadership actually needs to make
Real case study: how misaligned communication impact a presentation
Apply the 4-layer Translation Stack framework to any presentation scenario
Identify the gap between where you speak and where your audience thinks
Practice with real data and turn them into an actionable outcome for your audience
Run the check in under 5 minutes before any leadership presentation
Identify mismatches between your layer and your audience's layer
Walk into every meeting knowing exactly how to frame your opening
Learn the "3 takeaways" rule that keeps leadership engaged from start to finish
Techniques for removing data that feels important but distracts from the message
Practice restructuring a real presentation from data dump to clear narrative
Techniques for pacing your presentation so your audience stays focused from start to finish
Learn how to anticipate and handle pushback before it derails your story
Practice adapting your delivery in real time when the room isn't following
Techniques for making your story stick in the memory of decision-makers
How to create follow-up assets that keep your insights alive after the meeting
Build your reputation as someone who drives decisions, not just reports data
Learn directly from Bruno
Bruno Felix
Over 15 years working with insights across multiple industries and countries.
Who this course is for
Marketers & Brand Managers | Your analysis is solid. Leadership nods and moves on. You want your data to drive decisions
Executives & Business Leaders | You sit through data presentations but rarely get the clarity needed to act confidently
Analysts Moving Into Leadership | Technically strong but your growth depends on communicating upward, not just downward
What's included
Live sessions
Learn directly from Bruno Felix in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Course syllabus
Week 1
Week 2
Schedule
Live sessions
4 hrs / week
Projects
2 hrs / week
Async content
2 hrs / week
Frequently asked questions
$500
USD