Beth Lingard

Beth Lingard

329 Subscribers

20 yrs in product & UXR, ex-Meta AI, helping startups wrangle product discovery

Maven's Terms and Privacy Policy.

Beth Lingard will accelerate your path to product-market fit

I started my career as a project and product manager, learning early how decisions actually get made inside product organizations. When I moved into UX research, I brought that PM mindset with me, and it's what makes my approach different from a traditional researcher or consultant.

Over 20+ years I've worked across startups, consulting, and Meta, most recently as UX Research Director for Meta AI. I've helped teams build products from the ground up and manage them at global scale. I also spent seven years leading Meta's Research Associate Program, developing UX researchers from non-traditional backgrounds.

I'm also co-writing a book with Elissa Darnell on UX research in the age of AI, because I believe understanding users has never mattered more than it does right now. Read my writing.

Lingard Strategy Studio
Meta
ModCloth
AnswerLab

Alumni reviews

Al

Live cohort
I came in fluent. At explaining. At controlling the room. Formative battle-captain experience in the military, then twenty-plus years of product engineering and transformation delivery will do that. The problem is I explain when I should ask. Valuable skill, aimed wrong. It was costing me the customer conversations that matter most. Beth caught me. Not in theory. In the middle of my own interview, where I could feel it happen. Two hours, live, with Beth coaching, and I left with a discussion guide I wrote myself, built for real conversations in my advisory practice rather than a vanilla pitch script. The technique is specific and hers to teach. Two things stuck for me. Use silence. Stop asking "why." That last one was fine for engineering and incident root cause analysis. It is wrong for the conversations I hold now. If your user conversations keep coming back vague and polite, or off your mark, this is the fix. Beth is direct and warm, and her feedback is usable on your very next call. The conversations stop being diffuse. They move.

Autumn

Live cohort
Beth has extraordinary experience and insight to share and does so with such warmth and generosity of spirit. This workshop was an important building block in my professional growth!