Sold. Build Your Healthtech or Life Sciences Pilot Conversion Playbook
Arvita Tripati
I make healthtech products buyable.
Great pilot. No contract. That's not a sales problem.
You built something that works. A pharma, clinic, CRO, or payer ran a pilot. The champion loved it. Then everything went quiet.
Most founders assume this is a sales problem. It's not. It's a product problem.
The buyer can't explain what you do internally. The documents procurement needs don't exist. The pilot proved the product works but didn't produce the evidence anyone needs to justify a contract.
This course covers the product-side work that makes healthcare deals closeable. Over three weeks (6 live sessions, Mon/Wed), you'll work on your actual company and your actual deals, building the positioning, documentation, and evidence that pharmaceutical companies, clinics, CROs, health systems, and payers need to see before they sign.
This is not a sales methodology course. No pipeline frameworks, no closing techniques. It's built from 18 years on the product and operations side of healthtech, watching good products fail to get bought because nobody on the product team understood what the buyer actually needed to see.
What you’ll learn
Stop losing deals because your product team doesn't know what healthcare buyers need to see. Build the evidence that gets contracts signed.
The Buyer's Language Framework for translating product value into RFP and budget language.
Buyer-type mapping across health systems, payers, and pharma.
The Deal Map for identifying every stakeholder who has to say yes and what each one needs from you.
The Gut Check for knowing whether a deal is worth your team's time before you invest weeks of effort.
The Trust Debt Audit for finding where product claims have outpaced product evidence.
Artifact templates for the most common procurement blockers.
The Pilot Exit Framework for structuring pilots that produce purchase decisions.
The Champion's Package for building the documents your champion needs to sell internally.
The Deprioritization Filter for deciding when to pursue, pause, or walk away.
The Waiting Period Playbook for what to do (and not do) after the pilot.
Who this course is for
Healthtech founders who've built a working product and can't figure out why buyers won't sign after a successful pilot.
Product and technical leaders at healthtech companies who are being pulled into sales and feel out of their depth on the commercial side.
Operators at early-stage healthtech companies who've need to build the product-side evidence that actually closes deals.
What's included
Live sessions
Learn directly from Arvita Tripati in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Course syllabus
6 live sessions • 5 projects
Week 1
Jun
1
Why Buyers Can't Explain What You Do
Mon 6/12:30 PM—4:00 PM (UTC)Jun
3
Turning Positioning Into a Weapon
Wed 6/32:30 PM—4:00 PM (UTC)
Positioning
Week 2
Jun
8
How Your Buyer Actually Buys
Mon 6/82:30 PM—4:00 PM (UTC)Jun
10
Building What's Missing
Wed 6/102:30 PM—4:00 PM (UTC)
Procurement Readiness
Schedule
Live sessions
3 hrs / week
Mon, Jun 1
2:30 PM—4:00 PM (UTC)
Wed, Jun 3
2:30 PM—4:00 PM (UTC)
Mon, Jun 8
2:30 PM—4:00 PM (UTC)
Projects
2-4 hrs / week
Frequently asked questions
$2,500
USD
2 cohorts