
1. Usability
- Learnability: Make it easy for users to learn how to use your product, providing clear instructions, tooltips, and onboarding experiences.
- Efficiency: Streamline user workflows, minimizing the number of steps and interactions required to complete tasks.
- Memorability: Design your product so that users can easily remember how to use it, even after extended periods of disuse.
- Error prevention and recovery: Help users avoid errors by providing clear guidance and validation, and offer easy ways to recover when errors do occur.
Example of Good Usability: Slack

2. Consistency
- Visual consistency: Maintain a consistent visual design, including colors, typography, and UI elements, across all areas of your product.
- Functional consistency: Ensure that similar features and interactions behave consistently, so users don't have to relearn how to perform tasks.
- External consistency: Align your product with established conventions and standards within your industry or platform, leveraging familiar design patterns and interactions.
Example of UI Consistency: Google Suite
3. Feedback
- Visual feedback: Use subtle animations or color changes to indicate the state of UI elements (e.g., buttons changing color when clicked).
- Auditory feedback: Employ sounds to communicate success, errors, or other important events (e.g., a chime when a message is sent).
- Tactile feedback: Utilize haptic feedback (vibrations) to provide a physical response to user actions (e.g., a vibration when selecting an option on a touchscreen).
Example of User Feedback: Apple iOS

4. Flexibility and Efficiency
- Customization: Allow users to personalize your product to better suit their preferences and needs, such as changing color schemes, font sizes, or interface layouts.
- Shortcuts and accelerators: Provide shortcuts, hotkeys, or other efficiency-enhancing tools for expert users, enabling them to complete tasks more quickly.
- Adaptability: Design your product to work seamlessly across different devices, platforms, and input methods, ensuring a consistent experience for all users.
Example of Flexible UI: Trello

5. Emotional Design
- Aesthetics: Craft an aesthetically pleasing visual design that creates a positive emotional response and conveys a sense of quality and professionalism.
- Delight: Incorporate delightful details and interactions, such as engaging animations, humorous copy, or personalized content, to surprise and delight users.
- Empathy: Understand and address the emotional needs of your users, designing your product to support their goals, alleviate their pain points, and foster positive emotions.
Example of Emotion-Infused Design: Headspace
6. User-Centered Design Process
- User research: Conduct interviews, surveys, and observations to gather insights into your users' needs, goals, and pain points.
- Prototyping and iteration: Create low- and high-fidelity prototypes of your product and iterate on them based on user feedback and testing.
- Usability testing: Test your product with real users to identify potential issues, validate design decisions, and gather insights for future improvements.
Example: Airbnb

Related Courses
Build Better Products With Customer Insights
The best products are not the ones with the most features, but the ones that deliver the most value.
UX for Product Managers
Stand out in your product management career by establishing excellent fundamentals in user experience design (UX)
Startup Product Thinking
Learn the secrets of using your limited resources effectively in the early stages and apply them today
Building Impactful Products
Learn the customer-obsessed prioritization strategy to go from building features that flop to real business results in just 2 weeks.
Understanding your Customers - Product Discovery Fundamentals
Understand your customers' pain points and iterate on your early-stage idea or prototype to create products people love. ❤️
Achieve Product-User fit with User Centered Design
Learn about proven frameworks and tools that companies like Google and Amazon use to build products their users love.
You might also like

Gamify Your Product: Techniques for Boosting User Engagement

What is Product Sense and How to Develop It

6 Effective Product Prioritization Frameworks & Techniques
