The Core Functions of a Product Manager
- Defining product strategy: The PM sets the vision, goals, and roadmap for a product, aligning these elements with the overall business strategy.
- Customer research and needs assessment: PMs spend time understanding customers and their needs, using this information to create a product that addresses those needs.
- Feature prioritization: PMs determine which features to include in a product and prioritize them based on factors such as customer needs, competition, and resources.
- Cross-functional collaboration: PMs work closely with various teams, including engineering, design, and marketing, to ensure a smooth development process.
- Product launch and iteration: PMs oversee the product's launch and subsequent iterations, making improvements based on customer feedback and market changes.
Technical Product Manager: Bridging the Gap between Technology and Business
What is a technical product manager?
In-Depth Technical Knowledge
Close Collaboration with Engineering Teams
Technical Product Roadmapping
Balancing Technical and Business Priorities
Evaluating New Technologies and Trends
When to Hire a Technical Product Manager
- Complexity of the product: If your product has a high level of technical complexity or is built using cutting-edge technology, a TPM may be better equipped to handle the challenges that come with it.
- Size of the engineering team: Larger engineering teams may require a TPM to facilitate communication and collaboration between the product and engineering functions.
- Rate of technological change: If your industry is rapidly evolving or your company needs to stay at the forefront of technology trends, a TPM can help ensure your product stays competitive and relevant.
Product Management Leadership Essentials
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