Product Thinking for Everyone, Not Just PMs
AI has shifted how product work gets done. You don’t need the Product Manager title to operate like a Product Manager.
Today, engineers, designers, BAs, sales teams, and support staff can write PRDs, run research, shape strategy, and drive your own roadmap.
But only if you understand how to think like a PM and augment with an AI in the right way.
This course gives you that foundation.
You’ll learn how to break down ideas, link them to business and customer goals, prompt AI for reliable research, shape clear value props, define personas and JTBD, write structured PRDs, create clear success metrics, and turn ideas into prototypes you can build.
In today’s world, product thinking makes you a 10x operator — in any role.
What You Get:
A real product project you build and launch with AI — research, JTBD, value props, PRDs, prototypes.
Weekly live workshops with hands-on practice so you build real skills fast.
1:1 coaching and feedback on your prompts, documents, and project.
A complete Miro board of PM tools — personas, segmentation, feature maps, prioritisation, roadmapping.
A full AI prompt library used by PMs day to day to speed up every step of product work.
What you’ll learn
Walk away with the core skills, tools, and support you need to operate like a modern PM
Learn the PM role, the product lifecycle, and what decisions to make at each stage.
Learn the Mindset, Process, and Tools framework for systematic PM skill development
Execute techniques for Idea Validation and participate in a live Product Tear Down with Real-life examples from startups to corporates.
Analyse Business Context including motivations, Product Moats, and market dynamics.
Conduct a Customer Deep Dive to find users, define Jobs to be Done (JTBD), and create Personas
Use AI tools to perform rapid market sizing, competitor, and regulator research
Apply a five-step process and various methods for Strategic Prioritization and feature selection
Master the art of Estimating Value and Effort for features to justify decisions
Decide on Minimum Viable Product (MVP) features and adapt prioritization when scope changes
Write a clear Product Requirements Document (PRD), understanding its role in the modern, AI-augmented era
Apply the 4 steps to validate ideas using AI tools to rapidly test concepts
Create essential artifacts like Wireframes, Proof-of-Concepts (POCs), and prototypes
Understand the role and types of Roadmaps and learn how to construct one for communication
Define North Star Metrics (NSM) and product success using the S.M.A.R.T. Goals framework
Formulate three effective product release strategies to maximize market impact
Learn directly from David
David Wang (Product Dave)
Global Product Leader with 18+ Years of Experience from Hyper-Growth Companies
Who this course is for
Unofficial PMs
Engineers, Designers, BAs, Sales and Support teams who already touch product work and who use AI to own outcomes end-to-end.
New or Aspiring PMs
People moving into PM who want practical product thinking, AI workflows, and a real project to show their ability.
PMs who needs to stay relevant in the AI era
Current PMs who want to remove low-level work and use AI to operate with more impact.
Prerequisites
Must be a Mid-Career Professional | 4+ Years of WORKING experience
Product thinking needs real workplace judgement. This course promotes learning from each other's real-life experiences.
Must work in tech or tech-related products
We use real examples from tech companies and tech products; otherwise, you'll get lost in the concepts.
What's included
Live sessions
Learn directly from David Wang (Product Dave) in a real-time, interactive format.
1:1 Coaching and Personal Feedback (4 Weeks)
You get direct feedback on your thinking, your prompts, your documents, and your project. This helps you build judgement and avoid common mistakes.
A Complete Miro Board of Tools
You get all the tools used across the product lifecycle—personas, segmentation, JTBD, feature maps, prioritisation, roadmapping, and AI prompt templates to speed up every step.
AI-Powered PM Skills + a Full Prompt Library
You’ll learn how to use AI as a sidekick for research, problem-solving, idea breakdowns, and prototyping. You also get a full knowledge base of the exact prompts PMs use day to day — plus custom AI agents you can practise with to build real product skills.
Lifetime access to Product Academy
Get lifetime access to Product Academy and all the courses going forward. Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals via private events and meetups.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
Week 1
Schedule
Live sessions
2 hrs / week
Live Workshops Weekly to Apply Tools and Frameworks Based on Real-life case studies
Projects
1-2 hrs / week
Side project to help you apply your learning and network with PMs and Hiring Managers
Async content
1-2 hrs / week
1 - 2 Hours of Async Content for You to Learn Self-pace
Frequently asked questions
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$1,499
USD