Master the Product Craft in 6 Weeks - Designed for Unofficial PM's

New
·

6 Weeks

·

Cohort-based Course

Stop Spinning, Start Building—Walk Out with Practical Skills and a Product built with AI

Sharing Experiences From

Linktree
Kajabi
Melbourne Business School
General Assembly
Harvard University Belfer center

Course overview

Your Product Thinking Starts Here

Getting your Head Around Product Management is not easy.


I know; I've supported over 4,000+ professionals in the past 8 years to master Product management without all the fluff.


I've spent the past 18 years working with top institutions like Kajabi, Linktree, CommBank, Expedia, and even built physical products with Westfield. I've walked the walk and talked the talk.


Unlike most product influencers out there, I've also taught Product Management for the past 8 years with General Assembly, Melbourne Business School, Harvard Innovation Labs and my school at Product Academy, so you'll get the academic grade education for 1/3 of the price.


---

This is a 6-week COHORT with 1:1 Coaching PLUS 1.5-hour practice sessions with a cohort size of 12 passionate and ambitious tech professionals. This is not a 500+ people course where you'll get lost in the crowd, but a private cohort with direct help and guidance from me.


What You'll Get:

- 1.5 Hours of Live Classes Weekly (12PM Fridays for AEST | 7PM Thursdays for PST)

- 1 Hour of Self-paced Learning Weekly (watch during your workout or lunch break)


Personalised Help:

- 1 Hour Personal 1:1 Coaching Every Week (Just for you)

- 1 Hour of Optional Networking and Office Hours Weekly (Recorded so you can watch async)


---


❤️ Our 3 Step Process Over the next 6 weeks:

This course will prepare you for the 12-month journey with knowledge, experience and a cohort of accountable peers to prepare for job opportunities.


✅ Step 1: Understanding the foundations (Weeks 1-2): Understand PM Basics, Business, and Customers

Gain a strong foundation in Product Management, exploring what PMs do, the skills required, and how to align business goals with customer needs. Learn the best AI Prompts to put together a business case in seconds and validate ROI for your product.


Step 2: Strategy & Discovery (Weeks 3-4): Develop Product Strategy and Identify Opportunities with AI tools that PMs use

AI hasn't replaced PMs but they've made them more productive. You'll learn how to craft a product strategy, assess market dynamics, and uncover customer insights to define valuable opportunities with tools like OpenAI, Claude, Grok, and Gemini to build great products.


Step 3: Roadmapping & Execution (Weeks 5-6): Build Roadmaps and Deliver Value

Translate strategy into actionable roadmaps while managing execution, technical feasibility, and product launches. Learn to use tools like Lovable, N8N, Cursor, CrewAI, UXPilot to build product demos so you can deliver early value faster.



💡 What you'll get:


- Proven, Real-World Approach: Product Management is a universal skill that can get you employed ANYWHERE. I know this as I moved from AU to the U.S., and restarted my career here. I will show you what actually works and what is FLUFF that keeps you trapped.


- Personalized Attention, Tight-Knit Cohorts: With only 12–14 carefully selected participants per cohort, I prioritize building camaraderie and providing personal guidance. This isn’t a mass-market course; it’s an intimate, hands-on experience designed to support you every step of the way.


- Lifetime Refund Guarantee: If my teachings don’t work for you, I offer a 100% Lifetime Refund—no time limits, no questions asked (except how I can improve). I stand by your success and am invested in your journey, even years after the course.


⏰ Time Commitments:

Time is truly our most precious asset! That's why I've created this course to help you make the most out of the time you invest.


Your commitment will be about ~ 4.5 Hours to 5.5 Hours Per Week:


Live sessions:

- 1.5 Hours of Live Classes Weekly (12PM Fridays for AEST | 6PM Thursdays for PST)

- 1 Hour of Self-paced Learning Weekly (watch during your workout or lunch break)


Optional:

- 1 Hour Personal 1:1 Coaching Every Week (Just for you)

- 1 Hour of Optional Networking and Office Hours Weekly (Recorded so you can watch async)



---

❤️ Preparing you for your Product Career Journey


Mastering Product Management takes years of practice, and you can't get 'certified' as a PM, unlike what most institutions sell.


Here's what actually happens based on what I've seen coaching hundreds of students:


0–3 months: Build the right mindsets. Learn the fundamentals through self-paced study and small practice exercises.

3–6 months: Apply your skills. Ship a simple product or feature and see how your ideas hold up in the real world.

6–12 months: Take ownership of an end-to-end product scope. Learn from a PM manager or mentor and absorb lessons from their wins and mistakes.

12–24 months: Double down on experience. Grow your internal and external network, open more opportunities, and take on bigger challenges.


This is the proven path I’ve seen work time and again — a steady climb from learning to leading.


(Of course, if you have a background in Business, Design, or Engineering, this process can be quicker.)


💎 WHAT'S THE ROI?


Besides the joy of building products to help people solve problems and leaving a legacy in this world...


- Product Managers get paid $120K - $150K on average and can get up to $500K-$1M in more prominent companies.(https://www.levels.fyi/t/product-manager?countryId=254)


So this is why most people in Tech SCALE into a Product role; it's a great role with a high ceiling.



💡 WHO WILL YOU BE LEARNING FROM?


You'll be learning directly from me, Dave Wang (aka Product Dave) 👋 I've been doing Product for 18+ Years. Not just 'work-experience but 'product-experience'.


I started from the bottom up as a Junior PM and worked my way to Product Leadership roles at Linktree, Expedia, Vodafone, CommBank, and Airtasker.


I wanted to follow the same path as my students so I quit my $250K+ job and moved from Australia to the US. Starting over as a Product Manager—building my brand, networking, facing rejections, and trying again.


After 8 months of rejections, I finally landed a role as a Senior Product Manager in a Unicorn company within the industry I love.


Starting again has been humbling, but the best thing is that I know what I teach works, not just in Australia but worldwide.


You’ll learn from behind the scenes as a BEGINNER, a PRACTITIONER and a HIRING MANAGER.


You can learn more about me here: https://www.linkedin.com/in/productdave/


🤔 WHY AM I BUILDING THIS COURSE?

The common heart-wrenching mistake I've seen a lot of people is they pay $5K to $10K for a Certificate and realise the Certificates don't even help them get callbacks for interviews.


That's because there are NO Certificates for product management are recognised by the industry.

(Anyone telling you otherwise is lying to you)


The only way to break into Product Management is through learning, doing, and networking.


In fact, without any certifications or fancy degrees, I have helped hundreds of people secure Product Manager roles in companies like Amazon, Meta, Canva, Zendesk, Atlassian, and many others.


❤️ MY PROMISE TO YOU


I've seen so much success in my course that I can guarantee a Lifetime Refund. If you've attended the class and completed the work and find it was a waste of your time.


I'll give you a 100% refund at any point in your career, now or later. 

Just reach out, and we'll issue a full refund. The only question I'll ask is how I can improve.


Another promise I want to make to you is that this is a highly curated cohort and only 12 people will be selected each time.


If you're still 'exploring' if Product Management is the right role for you - check out my self-paced course here:


https://www.productacademy.io/


Learning from self-paced material is the best way to start for people still exploring.


(Scroll down to the download section for the guide on why)


Plus, I will be here when you are ready.

Who is this course for

01

Unofficial PMs

You’re already doing the job without the title — leading products from the side as a BA, engineer, designer, customer succes

02

New or Aspiring PMs

You’re breaking into product, switching careers, or building your first product. You want practical skills, not just the

03

The “Unofficial” Product Manager 

You’re already performing the duties of a Product Manager but lack the official title.

What you’ll get out of this course

Learn Product the Right Way – Foundations First, Then AI


  • Understand what great PMs actually do — no fluff, just real frameworks and examples
  • Learn first-principle thinking before chasing tools
  • Use AI to work faster and smarter: research, validation, prototyping

Hands-On Projects That Build Confidence and a Portfolio


  • Work on real product scenarios, not just theory
  • Showcase your final project on the Product Academy alumni page
  • Get feedback from your cohort and instructor to sharpen your thinking

Weekly 1:1 Coaching, Office Hours, and Live Workshops


  • Private coaching just for you every week
  • Weekly group office hours and networking with your cohort
  • Live workshops to practice product thinking together

Access to 20+ PM Tools I Use (With AI Tools Included)


  • Miro board of 20+ product + AI tools
  • Learn when to use intuition vs automation
  • Tools include ChatGPT, Claude, Notebook LM, Cursor, Lovable, and more

Branding Blueprint + Job Strategy That Works


  • Personalised resume, job strategy, and LinkedIn profile support
  • Learn how to stand out to recruiters (even without the PM title)
  • Build your personal brand with a strategy that reflects you

12 Months of Monthly Q&A With Hiring Managers


  • Access to private Q&A sessions with real hiring managers
  • Continued support through the alumni Slack community
  • Ask questions, get advice, and stay connected post-course

Lifetime Refund Guarantee


  • If my course doesn’t help at any point in your career, get your money back — no questions asked

What’s included

David Wang (Product Dave)

Live sessions

Learn directly from David Wang (Product Dave) in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.

Course syllabus

7 live sessions • 27 lessons

Week 1

Oct 6—Oct 12

    Getting to Know Your Cohort

    5 items

    Week 1: The Product Function and the Product Lifecycle

    3 items

    Oct

    10

    Live Week #1 - Product Teardown: Linktree

    Fri 10/102:00 AM—3:30 AM (UTC)

Week 2

Oct 13—Oct 19

    Week 2: Business & Customer Foundations

    4 items

    Oct

    16

    Live Week #2 - Business Case & Outcomes

    Thu 10/1611:00 PM—12:00 AM (UTC)

Week 3

Oct 20—Oct 26

    Week 3: Product Strategy & Market Dynamics

    3 items

    Oct

    24

    Live Week #3 - Market Dynamic Assessment and Product Strategy

    Fri 10/242:00 AM—3:30 AM (UTC)

Week 4

Oct 27—Nov 2

    Week 4: Customer Discovery & Feature Prioritisation

    3 items

    Oct

    31

    Live Week #4- Affinity Mapping and Feature Mapping

    Fri 10/312:00 AM—3:30 AM (UTC)

Week 5

Nov 3—Nov 9

    Week 5: Roadmapping & Communicating Product Vision

    3 items

    Nov

    7

    Live Week #5- Coming up with a Product Roadmap

    Fri 11/73:00 AM—4:30 AM (UTC)

Week 6

Nov 10—Nov 14

    Week 6: Execution & Technical Foundations

    4 items

    Nov

    14

    Live Week #6 - Deep dive into technical solutions

    Fri 11/143:00 AM—4:30 AM (UTC)

Post-course

    Lifetime access to course materials and alumni community

    2 items

    Dec

    15

    Optional: Post Course Check in

    Mon 12/1510:00 PM—11:00 PM (UTC)
    Optional

    Using personality tests to your advantage

    0 items

Meet your instructor

David Wang (Product Dave)

David Wang (Product Dave)

Hey there! 👋 I'm Dave Wang. I've taught over 4,000+ people in the PM word and have helped hundreds of people break into Product Management!


Product was my first job, and it's the only job I've done for the past 17+ years. I started as a Junior PM, then moved to Senior PM, and then worked my way up to a Group PM at Linktree, And not just in one type of environment but across startups, scale-ups, and corporates.


For the past 5 years, I've been building and 'whole-selling' Product Management courses with institutions like General Assembly, Harvard Innovation Labs, Melbourne Business School and EntryLevel.



Working with education institutions gave me the opportunity to help countless students break into PM or get promoted into higher roles.


In 2024, I quit my $250K+ job in Australia to move to the US and start over as a Product Manager.


Testing my methods firsthand, I overcame rejections, rebuilt my network, and proved they work globally.


Now I want to teach my methods to even more people and to help you make that career transition.


You can find out more about what I do here:

A pattern of wavy dots

Join an upcoming cohort

Master the Product Craft in 6 Weeks - Designed for Unofficial PM's

Cohort 12PM AEST / 7PM PST

$1,999

Dates

Oct 7—Nov 15, 2025

Application Deadline

Oct 4, 2025
Free resource

5-Step Plan to Go From Unofficial PM to Job-Ready Candidate” (Video + Worksheet)

A short video + worksheet to help you get unstuck and break into product management.


If you’ve been doing product work without the title — as a BA, designer, project manager, engineer, or founder — this free guide is for you.


In this short, actionable video, I’ll walk you through the exact 5 steps I’ve used to help 4,000+ professionals leap product.


What you’ll learn:

✅ Why most transitioners stay stuck (and how to avoid it)

✅ The 5-step Product Career Roadmap

✅ The first small move you can make today

Download the Video Guide Now!

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

Stay in the loop

Sign up to be the first to know about course updates.

A pattern of wavy dots

Join an upcoming cohort

Master the Product Craft in 6 Weeks - Designed for Unofficial PM's

Cohort 12PM AEST / 7PM PST

$1,999

Dates

Oct 7—Nov 15, 2025

Application Deadline

Oct 4, 2025

$1,999

USD

6 Weeks