Startup Mentor & Product Strategist

Most startups do not fail because founders lack passion or ideas. They fail because they build without clarity, validate too late, or execute without direction. This course exists to change that.
In this 5-week live cohort, you will move from idea to execution with a structured, practical approach. Instead of theory, you will work on your own startup in real time, defining a clear problem, identifying your ideal customer, and validating whether your idea actually solves something meaningful. You will then build a simple, focused business model, define your MVP, and create a go-to-market plan that gets you your first users.
This is not about building a perfect product. It is about building the right product. By the end of the program, you will have clarity, confidence, and a launch-ready foundation to move forward with momentum.
Learn to validate, build, and launch startups, transforming ideas into real, execution-ready businesses with clarity and confidence.
Use Problem–Solution Fit framework to define real pain points worth solving.
Apply ICP Canvas to map customer traits, behaviors, and needs clearly.
Craft a sharp problem statement aligned to a specific, high-value user segment.
Run 5–10 structured interviews using proven validation scripts.
Use JTBD framework to uncover real pain, behavior, and motivations.
Analyse insights to validate demand or identify need to pivot/refine.
Build a Lean Business Model Canvas tailored to your startup idea.
Map revenue streams, pricing logic, and cost structure simply.
Use competitor analysis to define your unique positioning.
Use MVP Scoping framework to prioritise must-have features only.
Apply “Do less, better” principle to avoid overbuilding.
Create simple wireframes or flows using no-code tools.
Define your first acquisition channel using GTM framework.
Build a simple funnel from awareness to first user conversion.
Test messaging and positioning with real users early.
Create a 30-day launch roadmap with clear weekly milestones.
Build a founder pitch to communicate your idea confidently.
Set up feedback loops to iterate and improve post-launch.

Startup Mentor helping founders turn ideas into real businesses

Early-Stage Founder
If you have an idea but lack clarity, this course will help you validate and turn it into a real startup.
Aspiring Entrepreneur
If you want to start but feel stuck, this course will guide you from idea to action with a clear path.
SME Owner / Operator
If you run a business and want to test new ideas, this course helps you validate and launch efficiently.

Live sessions
Learn directly from Ankur Shrivastava in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
16 lessons • 2 projects
Live sessions
2-3 hrs / week
$399
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