Workshop

Building AI-Native GTM Systems with Claude Code

Vish Jatain

2x exited marketing leader

You're not going to learn AI by reading essays or copy-pasting frameworks.

Scroll LinkedIn for a minute and you'll spot someone engagement farming an "AI system" as the silver bullet to all your go-to-market challenge.

Or hop over to X and you'll see a 5,000 word trending essay about "how building a harness for your AI is the real unlock no one is talking about".

Most of these systems fail to deliver in the real world.

The only way to build anything useful is to learn the tools of the trade, which is why I designed this workshop to help you learn Claude Code by building with it.

What you’ll learn

By joining this workshop, you'll go from bring a passive consumer of AI news to a hands-on practitioner

  • Learn to spot the right-fit problems

  • Build mental models for evaluating solutions

  • Quickly build, iterate, and ship solutions

  • Keep up with AI developments without feeling lost

  • Contribute positively to your company's AI strategy

  • Bridge technical and non-technical teams

  • Add a highly in-demand skill to your CV

  • Develop the confidence to experiment at your own pace

  • Build a portfolio of personal projects using AI

Workshop agenda

  • Setting up your workspace

    Get comfortable navigating Claude Code by exploring its user interface, settings menu, plugins marketplace, running basic commands, and customizing your Claude.md file.

  • Initializing your GTM stack

    We'll explore how to integrate Claude Code with your existing GTM stack by making and playtesting live integrations—including a CRM, Slack, and an analytics tool.

  • Automating complex, multi-step processes

    Evaluate the tradeoffs involved in choosing between skills, plugins, and subagents for automation by creating a voice skill, SEO audit tool, and CRM enrichment agent.

  • Putting repetitive tasks on autopilot

    Use hooks to configure deterministic QA steps for the processes you're building and run the /loop command to set up cron jobs to trigger workflows at scheduled intervals.

  • AI-native project management

    We'll review the approaches for tracking projects and their status on-device (with Obsidian) or by integrating a task or issue management software of your choice.

Learn directly from Vish

Vish Jatain

Vish Jatain

Contact

Founder @ And/or Labs

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Who this workshop is for

  • Marketers who are AI-curious but don't know where to begin

  • Founders who need a second brain to offload GTM busywork

  • GTM execs who want to infuse new ways of thinking into their org

What's included

Vish Jatain

Live sessions

Learn directly from Vish Jatain in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

Your purchase is backed by the Maven Guarantee.

Frequently asked questions

Maven for Teams

Reimbursement

Get your company to pay

Everything L&D needs: email template, receipts, and certificate of completion.

Get reimbursed

Private cohort

Run a cohort for your org

A dedicated cohort with a custom schedule and curriculum, tailored to your team.

Book a private cohort

$500

USD

Jul 3
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