The Lean Content System: Short Videos and Posts with AI in 1 Hour Per Week
Amy Suto
Creative Entrepreneur
A week of posts and videos in one hour, with just you and AI
I don't have a social media team or a video editor. I have AI and one hour on Sunday. In that hour I batch a full week of written posts and short videos, and AI handles the editing, captions, and scheduling across six platforms, with checks that keep it from posting anything wrong.
This summer I pointed that routine at a brand-new Instagram account for CozyJobs, the jobs platform my husband Kyle Cords and I run. In its first 30 days the account reached 1.1 million views and 15,600 new followers, and our recurring revenue grew 239%. My time tracker shows about 24 hours on CozyJobs over the first three weeks of September, while I was building the system, filming included. Now the weekly routine takes about an hour.
In two hours, I'll teach you the lean version: how to make compelling written posts and short videos with AI when it's just you, and how to batch a week of them in one sitting. You'll leave with my handouts, including my hook library, so you can run your first batch that week.
These are my own numbers from my own accounts, not a promise of yours.
What you’ll learn
Leave with a one-hour weekly routine for written posts and short videos that sound like you, made with AI and no team.
A voice guide and fact bank, so AI sounds like you and gets your facts right
Turn one idea into a week of posts for LinkedIn, Threads, X, and Instagram
My hook library and caption formulas for each platform
Scripts in your voice, with hooks for the first three seconds
Film 60-second videos on your phone with a teleprompter
Let AI cut the pauses, add captions and titles, and make a version for each platform
My Sunday routine, step by step, from planning the week to scheduling every post and video
A review step, so nothing goes live until you, a client, or your boss signs off
The one-hour Sunday batch checklist, so you can run your first batch that week
What each platform rewards right now, and which one fits your goal
The formats I stopped making, like quiz videos that trailed my listing videos 5 to 10 times over
Instagram trial reels, and the scorecard I use to read the results
How it changes for solopreneurs, social media managers, and corporate professionals on LinkedIn
How consultants and creative pros turn client questions and case studies into posts
25 minutes of live Q&A, so you can bring your own account and industry
Workshop agenda
How social media works now
What the platforms reward, which ones fit your goal, and why a one-person account can win. Plus the formats I dropped, like quiz videos, which trailed my listing videos 5 to 10 times over.
Compelling written posts with AI
Teach AI your voice with a voice guide and a fact bank, then write hooks and captions for each platform. One idea becomes a week of posts, reviewed before they go live.
Compelling video with AI, and no editor
Scripts in your voice, hooks for the first three seconds, and filming with a phone teleprompter. Then the AI edit that cuts pauses and adds captions, and the trial reels behind my biggest numbers.
The one-hour Sunday batch
My routine, step by step: plan the week, write the posts, film the videos, let AI edit and schedule, and read last week's numbers so the next batch gets better.
What else AI can make for your brand
A preview of my 30-day cohort-based course: slideshows, on-brand graphics and thumbnails, articles for Google, and analytics that report back on their own.
Your questions, live
Bring your account, your industry, and whatever has you stuck. I'll also answer questions in the chat as we go.
Learn directly from Amy
Amy Suto
Bestselling Author & Creator of a Top-25 Substack Publication
Who this workshop is for
Founders who are the face and the marketing department and need a week of posts and videos that point back to their offer.
Social media managers running a brand's accounts alone, with no video editor, who need every post approved before it goes live.
Consultants and creative pros whose clients find them online, who want to turn client questions and case studies into posts and videos.
What's included
Live sessions
Learn directly from Amy Suto in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Hook library and script templates
My hook library, sorted by goal, plus script templates for 30-to-60-second videos and caption formulas for Instagram, TikTok, LinkedIn, Threads, and X.
Prompt library and voice templates
My prompt library, plus voice guide and fact bank templates, so AI sounds like you and gets your facts right.
Sunday content batch checklist
My one-hour Sunday batch checklist, the trial-reel scorecard I use to read results, and a platform cheat sheet for caption lengths, links, and hashtags.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
An anti-slop workshop
I've never seen anything speed up my work like AI. It gets me results I couldn't have reached before without a whole team around me. But most people use AI to pump out more content, and you can tell. The posts sound like everyone else's, the facts are shaky, people scroll right past, and Google keeps cutting that kind of content from its results.
This workshop teaches the opposite. AI handles the busywork around each post. You put your time into what AI can't fake, which is your voice and your expertise. You'll make fewer, better posts, and people will remember them.
The workshop or the course?
The workshop is one two-hour live session on written posts and short video, batched in about an hour a week, for $350. You leave with my handouts and a plan for your first batch.
The 30-day cohort-based course builds the whole system around it: articles for Google, slideshows, on-brand graphics, and analytics, with six live hours and my feedback along the way, for $1,500.
Every figure on this page comes from my own dashboards.
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