Build an Organic Content System with AI in 30 Days

Amy Suto

Creative Entrepreneur

Grow on social media and Google with AI, without the slop

I grow my businesses on organic content, which means no ads, no agency, and no content team. My AI system took a brand-new Instagram account to 1.1 million views in its first 30 days, and the same approach tripled the weekly Google clicks to my website since June.

But the same tools make it easy to pump out slop, meaning thin articles and generic posts that sound like everyone else's. Readers spot it in a sentence, and Google keeps cutting it from its results.

This course teaches the opposite. You'll use AI for the research, drafts, checks, and publishing, and put your own time into what only you have, your voice and your expertise. Over 30 days you'll build the whole system on your own brand, one layer a week: written posts and short video, articles that rank on Google, slideshows and on-brand graphics, and analytics that tell you what to make next. I'll answer your questions along the way.

These are my own numbers from my own accounts, not a promise of yours.

What you’ll learn

Go from posting when you can to running a weekly AI content system that grows your brand on social and Google, in your own voice.

A voice guide built from your own best writing, so AI drafts sound like you
A fact bank of your real stories, numbers, and results, so AI never invents a client or a statistic
The checks that make AI safe to publish, including a filter that flags AI-sounding writing before you read a draft

Keyword research with AI and Google Search Console, to find topics with real demand and weak competition
My SEO checklist for titles, descriptions, headings, and internal links, applied to every article before it goes live
How to write for AI search (GEO), so Google's AI Overviews and chatbots quote your articles

Short videos from script to AI edit, filmed at your desk with a phone teleprompter
Instagram trial reels and how to read the results, with my CozyJobs reels as the case study, including one with 353K views
Slideshows built from your own material, plus on-brand graphics and thumbnails designed with AI

A weekly debrief across Google, Instagram, and TikTok that shows which posts bring in customers
How to prompt AI to learn from your real-time Instagram analytics, so each week's plan builds on what worked
The case study: one CozyJobs video that brought in 146 signups and 17 paying customers in three days

My one-hour Sunday routine for a week of written posts and short videos, which you run every week of the course
Connect Claude to a scheduler, so the whole week publishes on its own
Your playbook and scoreboard, plus how to run the system with a team, a client, or a boss who approves posts

Learn directly from Amy

Amy Suto

Contact

Bestselling Author & Creator of a Top-25 Substack Publication

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Who this course is for

Marketers and content leads who own content for a brand, often alone, and need social and Google to grow without more headcount or ad spend.
Creative professionals, like designers, photographers, coaches, and consultants, who want clients to find them on Google and on Instagram.
Solopreneurs who are the product, the marketing, and the support desk, and need content that runs while they work.

What's included

Live sessions

Learn directly from Amy Suto in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Hook and prompt libraries

My hook library, prompt library, and SEO checklist, plus slideshow and graphics templates you can adapt to your own brand.

Weekly office hours

Four 30-minute office hours, one each week, to get feedback on your work and ask questions.

Maven Guarantee

Your purchase is backed by the Maven Guarantee.

Course syllabus

Week 1

Nov 1

Week 1: Set Up Your AI Content System

Nov
1
Live session 1: Set up your content system
Sun 11/111:00 PM—12:00 AM (UTC)

Week 2

Nov 2—Nov 8

Nov

Office hours 1: Your voice guide and first posts

Fri 11/61:30 AM—2:00 AM (UTC)

Week Two: Learn How to Rank on Google and AI Search

Nov
8
Live session 2: Articles that rank on Google
Sun 11/811:00 PM—12:00 AM (UTC)

Schedule

Live sessions

1-2 hrs / week

One hour of live learning, 30 minutes of open office hours per week.

Sun, Nov 1
11:00 PM—12:00 AM (UTC)
Fri, Nov 6
1:30 AM—2:00 AM (UTC)
Sun, Nov 8
11:00 PM—12:00 AM (UTC)

Projects

1-2 hrs / week

Depending on how much time you want to devote to the weekly assignments and setting up your content engines using the prompts and lessons, I'd set aside an hour or two for things like generating and reviewing content.

Async content

1-2 hrs / week

Set aside time to build your own systems using the prompts, handouts, and more provided in class. Bring these to office hours to get feedback.

An anti-slop course

AI makes it easy to pump out slop, meaning thin articles and generic posts that sound like everyone else's. Readers can spot it in a sentence, and Google keeps cutting it from its results.

This course teaches the opposite. You'll use AI for the research, drafts, checks, and publishing, and you'll put your own time into what only you have, your voice and your expertise. You'll publish less than the content farms, and every piece will sound like you.