The Expertise Audit
Amanda Schwartz Ramirez
Fractional COO, Startup Advisor
You've spent 15+ years building expertise. Do you know what it's worth?
You've led teams, shipped products, navigated reorgs, and built businesses from scratch at companies people recognize. Now you're thinking about what's next — and the honest answer is: you're not sure. Advising? Investing? Fractional roles? All of the above?
You have valuable experience, but you can't articulate the expertise that makes for a compelling value prop in today's market.
Last year, I collaborated with First Round Capital on their official founder guide to hiring consultants and fractional leaders. I've spent countless hours with execs looking to go solo. Their questions boil down to:
What am I uniquely good at — the thing startups would pay me to provide?
Is there a real market for what I'd do as a solo operator?
How do I test this without blowing up my career?
Most advice is too vague ("just network!") or too premature ("build a website!"). Neither helps when you haven't answered the fundamental question: what's your expertise?
This half-day workshop is for executives who want to answer that honestly — with structured frameworks, hands-on AI exercises, and the unfiltered perspective of someone serving a portfolio of startup clients today.
Workshop agenda
- 12:00PM EDT
Amanda's Story
The nitty gritty details of going from large co exec to startup VP to advisor / consultant / fractional, including all of the experimentation from Year 1 in-market to present.
- 12:45PM EDT
What Are You World-Class In?
You've done a lot of things. But what are your specific areas of expertise? A hands-on exercise with AI that pulls from your personal career history.
- 2:00PM EDT
Build Your Offering Canvas
Turn your expertise areas into concrete offerings: what you do, for whom, how you engage, and what value you deliver. You'll leave with a first draft you can share with real people.
- 3:00PM EDT
Test With Your Network
Put thought into trusted people who can provide real feedback and opportunities. Leave with a plan to execute on Monday.
- 3:30PM EDT
Candid AMA + Peer Exchange
Amanda answers anything — real numbers, real mistakes, real talk. Plus, share and learn with peers.
What you’ll learn
Walk away with a concrete offering you can test with real people, an action plan, and a room full of peers who get it.
Not your job titles — the specific things people would actually hire you for
Built using AI exercises with your actual career history during the session
Define what you do, for whom, how you engage, and what value you deliver
Sharp enough to share with trusted contacts this week for real feedback
Identify 3-5 trusted contacts who can validate or challenge your offering
Draft the outreach message during the session — ready to send this week
Direct feedback from someone in the market
Discounted access to follow-on course and 1:1 coaching
No need to navigate the market alone; lean on one another!
Learn directly from Amanda
Amanda Schwartz Ramirez
Fractional COO & Advisor | Founder, Garden Labs
Who this workshop is for
Seasoned leaders exploring advisory, consulting, or fractional work. You have valuable experience but haven't nailed down what you'd offer.
Recently departed leaders figuring out what's next. You need to move from "I can do a lot of things" to "here's what I'm world-class in."
Senior operators who want an unfiltered perspective and a room full of peers. Not another webinar — honest conversation and real talk.
What's included
Live sessions
Learn directly from Amanda Schwartz Ramirez in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with fellow executives who understand the transition firsthand.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Frequently asked questions
$599
USD