Name Your Expertise: A Half-Day Sprint for Execs at an Inflection Point

Amanda Schwartz Ramirez

COO, Startup Advisor

Mine your career. Align your unique expertise with what companies truly need.

You’ve spent 15+ years running teams, shipping products, building businesses inside companies people recognize. Now you’re at an inflection point — weighing consulting, advising, angel investing, a board seat, or your next operating role.

But when you try to name what you’re known for, it comes out muddy.

It’s not a confidence problem; it’s an articulation one. Your career spanned functions and industries. What you’re genuinely exceptional at is real, it’s just not concrete and relevant.

Name Your Expertise is a focused half-day where we dig through the material of your career and land on three capabilities you’re the person to call for. We don’t stop there: we pressure-test those against what the market is actually looking for, especially in tech.

Here’s how we do it. You won’t be working with a coach or a marketer, and this isn’t a personal branding exercise. It’s AI-assisted synthesis with real-time expert feedback from a practicing startup advisor and COO who spends every week inside venture-backed startups and Fortune 500 companies.

Workshop agenda

12:00PM EDT
Amanda's Story
The nitty gritty details of going from large co exec to startup VP to advisor / consultant / fractional, including all of the experimentation from Year 1 in-market to present.

12:45PM EDT
What Are You World-Class At?
You've done a lot of things. But what are your specific areas of expertise? A hands-on exercise with AI that pulls from your personal career history.

2:00PM EDT
Draft Your Offering
Turn those capabilities into a sharp, plain-language description of what you do, who you do it for, and why it’s worth hiring you. No buzzwords. Real things you can say out loud on a call.

3:00PM EDT
Test With Your Network
You will name trusted people who can provide real feedback and opportunities. You will leave with a plan and an email blurb to test on Monday.

3:30PM EDT
Candid AMA + Peer Exchange
Amanda answers anything — real numbers, real mistakes, real talk. Plus, share and learn with peers.

What you’ll learn

Walk away with a concrete take on your marketable expertise, informed by instructor and peer feedback.

Know the things you want on the tip of someone’s tongue when a founder asks “do you know anyone who…?”
Calibrate with in-the-field feedback from someone solving problems and hiring experts across multiple startups.

Two sentences that describe what you do, who you do it for, and why it’s worth paying for. Sharp enough to say out loud at dinner.

Identify 3-5 trusted contacts who can validate or challenge your offering
Draft the outreach message during the session — ready to send this week

Discounted access to follow-on courses and 1:1 coaching

No need to navigate the market alone. Connections matter.

Learn directly from Amanda

Amanda Schwartz Ramirez

Contact

COO & startup advisor

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Who this workshop is for

Big Co operators: Your titles made sense inside the building. Now you need to name what you actually did, and make it relevant for others.
Execs at an inflection point: You’re weighing consulting, advising, investing, boards, or your next role, and you want solid positioning.
You need market feedback: You have a hunch but need a reality check. Not personal branding tips; real POV from someone in the market.

What's included

Live sessions

Learn directly from Amanda Schwartz Ramirez in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with fellow executives who understand the transition firsthand.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

Your purchase is backed by the Maven Guarantee.

Free resource

Position Your Expertise for Consulting in the AI Era

Turn your executive expertise into a differentiated position

Map your unique expertise against market needs to find your consulting sweet spot

Develop a compelling value proposition

Craft positioning that resonates in the AI era by emphasizing human judgment, strategic taste, and relationship capital

Clarify your path in the evolving consulting landscape

Examine the benefits and drawbacks of this setup, apply it to your personal situation, and identify concrete next steps

Testimonials

Amanda's course has been the best investment I've done in my career. No other person understands the transition from expert functional and industry operator to independent consultant like Amanda does and she shares all her knowledge with her students. The mix of course instruction and group coaching was key to advance the group into achieving the goals we had. This course is one of its kind and there isn't anything in the market like this.
Patria
VP of Product, Advisor
I have learned SO much from Amanda. She is able to distill complexity into normal-person speak whether it's tech, relationships, or strategy. I'd also be remiss not to mention her network. Amanda is able to thread connections from her unparalleled network into clients and partnerships. I've landed several new clients by replicating her strategies.
Samantha
Marketing Advisor and Coach
I highly recommend taking this class .. it's a true master class! The content that Amanda covered was highly actionable and allowed me to better define my services. The class format was well balanced between real live examples and ample time for discussion.
Bill
Finance Advisor, Fractional CFO
Working with Amanda is a competitive advantage for anyone looking to build an advisory practice. She was instrumental in helping me develop my narrative. Amanda shared insights on client interactions, significantly improving my skillset.
Shira
Early-Stage CMO Turned Advisor
What makes Amanda an expert on this is that she's done it herself and also helped others find their paths. She was a valuable resource and sounding board for me when I was first considering the differences between consulting, advisory and fractional leadership work. She was so helpful that I've referred several friends and colleagues to her.
Clam
Executive