The Solopreneur Practice Builder
Amanda Schwartz Ramirez
COO, Advisor & Consultant
You know what you’d offer. Now build the business around it.
You’ve defined your expertise. Maybe you’ve tested it with a few trusted people in your network. The feedback was encouraging, but now what? How do you price this? What does your P&L actually look like? How do you go from “I could do this” to a signed engagement with a real client?
This is where most new consultants stall. Not because they lack expertise - because nobody teaches the business-building side. You’re a senior executive, you’ve built teams, run budgets, scaled operations.
Building a practice around yourself is a different skill, and the learning curve is steep.
I wrote First Round Review’s guide to hiring fractional executives — I know what buyers are looking for. And I’ve been running my own practice since 2022, landing clients across venture-backed startups and Fortune 500 companies. In this workshop, I’ll walk you through the exact playbook: real pricing models, real P&L numbers, real go-to-market motions, and real back-office decisions — not theory.
This half-day intensive picks up where The Expertise Audit leaves off. You’ll leave with a rate card, a pipeline plan, a back-office checklist, and a proposal outline — everything you need to land your first client.
Workshop agenda
- 12:00PM EDT
Check-In: What Happened Since You Defined Your Offering?
What did your network tell you? What changed? Refine your Offering Canvas with fresh eyes — and if you’re joining directly, pressure-test the thesis you’re bringing in.
- 12:30PM EDT
The Money — Pricing, P&L, and Financial Reality
Real numbers, real models. Amanda walks through actual P&Ls across consulting, advisory, and fractional engagements — then you build a rate card for your own practice. No hand-waving.
- 1:30PM EDT
Break
15 minutes.
- 1:45PM EDT
Build the Machine — Pipeline, Outreach, and Proposals
The full go-to-market motion: who to contact beyond your initial warm network, what to say, how to run first conversations, and how to write proposals that close.
- 2:45PM EDT
Back-Office: What You Actually Need (and What You Don’t)
Day 1 essentials vs. premature over-building. Amanda’s actual tech stack and expense breakdown — plus the operational lessons from 4 years of independent practice.
- 3:15PM EDT
Break
15 minutes.
- 3:30PM EDT
Candid AMA + Peer Exchange
Execution questions only. Pricing negotiations, scope creep, contracts, dry months, firing clients, taxes — the hard stuff nobody warns you about. Plus structured peer time.
- 4:15PM EDT
Close + Your Monday Morning Plan
Leave with a concrete, personal action plan you can put to work immediately.
What you’ll learn
Leave with a rate card, a P&L model, a go-to-market one-pager, and a back-office setup built for your stage.
with 2–3 pricing models, scope boundaries, and “what’s not included” clauses
informed by Amanda’s real numbers across consulting, advisory, and fractional engagements.
tailored to your offering and target client type, based on Amanda’s actual financial walk-throughs — not hypothetical projections.
with an outreach blurb, a draft one-pager, and a pipeline strategy that extends beyond your initial warm contacts.
for your phase — Day 1 essentials without over-investing, with a clear roadmap for what to add as revenue comes in.
for a realistic first engagement, using Amanda’s framework for scoping, pricing, and closing.
the concrete next steps to move from planning to revenue.
real connections with peers who are building alongside you
Learn directly from Amanda
Amanda Schwartz Ramirez
Fractional COO & Founder, Garden Labs
Who this workshop is for
Expertise Audit graduates ready to go to market. You’ve defined your offering, tested it, and now you need the business-building playbook
Executives who already know what they’d offer and need the business side. You need help turning it into a practice.
New independents who landed an engagement but are flying blind on the business. This workshop gives you the system.
What's included
Live sessions
Learn directly from Amanda Schwartz Ramirez in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with fellow executives who are building their practices in real time.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
AI-powered exercises
Every exercise uses Claude AI to generate personalized artifacts — rate cards, P&L models, outreach drafts, back-office checklists — tailored to your specific practice.
Amanda’s real numbers
Not hypothetical examples. Actual P&Ls, actual expenses, actual pricing from 4 years of running an independent practice.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.